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Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities
Together, Genius Sports and Spirable will provide personalized cross-channel technology for data-driven and high-performing creative.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed.
Spirable allows brands, agencies and rights holders to create, automate and optimize highly personalized content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat. The SaaS platform is highly complementary to Genius’ existing media and advertising products, expanding the Company’s ability to deliver fans contextually relevant and personalized content.
The combination of Genius Sports’ official sports data, extensive network, and operational scale with Spirable’s highly innovative video platform will result in deeper engagement, higher performance, and lower cost of acquisition for partners.
Spirable’s customers will broaden Genius’ extensive global brand network, adding household names such as Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established links with the sports and gaming sector, providing its services to businesses including DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.
Using a single platform, Spirable enables advertisers to deliver data, video and AI driven content across all digital media channels for sectors such as:
- Betting: live odds display ads on social and in-venue screens powered by official data
- Brands and sponsors: capture fans interest at key moments with contextually relevant in game creative
- Rights holders: personalized fan videos, automated social posting and dynamic ticketing ads
- Broadcast and OTT: live data video overlays and sponsor activation
“With the increasing convergence of sports, betting and media, personalized video advertising has become an essential requirement to attract, engage and acquire customers,” said Mark Locke, CEO of Genius Sports. “We are delighted to add Spirable’s specialist capabilities to our rapidly expanding suite of fan engagement tools, combining official data feeds across hundreds of competitions with fully immersive video content.”
“The sports sector has always been at the pinnacle of advertising and marketing, and more than ever brands are looking to maximize their engagement with fans before, during and after events,” said Ger O’Meara, CEO of Spirable. “Over the past six years, our talented team has helped change the way brands create, scale and optimize creative to reach their customers. Together with Genius Sports, we will work to offer more valuable real-time content that will increase fan interaction and retention.”
The completion of the transaction is subject to customary closing conditions and expected to take place in the second half of 2021.
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ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences
Ela Games signs strategic partnership with Rootz
ELA Games is excited to announce its new strategic partnership with Rootz, an iGaming platform that focuses on exciting tech and automation.
Rootz is an all-encompassing iGaming solution built to help operators manage all aspects of their online casinos and power the brands of the future. Some innovative brands in the Rootz portfolio include Wildz, Chipz Casino and many more.
This strategic partnership will see ELA Games’ catalogue being hosted on many of Rootz’s brands. As a result, more players can experience ELA Games’ unique and innovative games like Cash Crab, Joker Cashpot and more. With many of the studio’s games implementing engaging gamification engines, Rootz’s brands can experience increased player acquisition, retention and engagement.
David Fall, ELA Games’ Business Development Manager and spokesperson, commented on the partnership, “We’re proud to announce this significant strategic partnership and are excited about the positive implications it will have on our growth. ELA Games will increase its market presence by being hosted on Rootz’s various platforms, and Rootz will experience increased player engagement from our innovative games. This partnership will prove to be a mutually beneficial one and a meaningful development for our studio.”
Sam Brown, Rootz’s CEO, added, “At Rootz, our players come first, so we’re always thrilled to augment our lobbies with top-quality casino content, like the titles in ELA Games’ catalogue. We’re sure our players will enjoy them, and we look forward to this mutually beneficial collaboration.”
ELA Games continues to experience expansive yet sustainable growth, as evidenced by this recent significant partnership. The studio continues its commitment to producing games with attractive UI and design that enhances the player experience.
The post ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences appeared first on European Gaming Industry News.
The Wyoming Gaming Commission has approved Wyoming’s first mile-long horse racing track for 16 live race dates in 2025, as well as simulcasting and related activities. While the first racing season at Thunder Plains Park will feature temporary structures, the essential components, including barns, racing officials’ tower, video patrol towers, and spectator areas, will be in place.
The track, located 10 miles east of Cheyenne at Thunder Plains Park, will host its inaugural race day on Friday, August 1, 2025, with additional race days to follow on August 2, 3, 8-10, 15-17, 22-24, 29-31 and September 1. Dates are subject to change per the Wyoming Gaming Commission.
With its convenient location along I-80, the track is set to draw racing fans from neighboring states in the mountain west region, as well as local fans from Cheyenne and surrounding areas.
“As a fifth-generation Wyomingite, being able to bring this track to our state carries a lot of meaning,” said Ryan Clement, managing partner at Thunder Plains. “Thunder Plains sees an incredible opportunity to create a positive impact not only on the Wyoming horse racing industry but also the area’s economy, in terms of new job opportunities and tourism revenue.”
Through partnerships with elite industry veterans and horsemen, Thunder Plains looks forward to bringing high-quality, high-caliber racing to Laramie County.
“We’ve established a strong partnership with 1/ST, North America’s preeminent Thoroughbred racing, entertainment and pari-mutuel wagering company,” said Clement. “They’ve set the standard for horse safety across the nation, and we’re looking forward to bringing that strong emphasis on safety and track protocols to Wyoming.”
Of the partnership with Thunder Plains, 1/ST TECHNOLOGY’s Senior Vice President Jeff True said he sees exciting opportunities ahead.
“1/ST has a long history of operating premier racetracks and premier racing events across the country. We are thrilled to be entering the Wyoming horse racing market together with our local Wyoming partners, and we look forward to lending our expertise to help grow Wyoming horse racing.”
For all simulcasting operations, 1/ST will leverage the expertise of its affiliates at Monarch Content Management, AmTote International, and PariMAX.
“Our racetrack will be operated with numerous horse safety and welfare protocols in place,” Clement said. “The track itself, being a mile long and eighty feet wide, dramatically improves horse and rider safety. Throughout track design and construction, we collaborated with Dennis Moore, a renowned track surface specialist, to ensure the safest, most high-quality racing surface.”
Moore’s professional history includes designing and building world-class racetracks across the county, as well as consulting on track safety projects at racetracks across the country and around the world. Moore’s projects have included the racing surfaces at Santa Anita Park, Del Mar, Lone Star Park, Remington Park and in Dubai, among others.
Future plans at Thunder Plains Park include building a regional equestrian center and establishing a high-altitude horse training and breeding program.
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CryptoWins Celebrates One-Year Milestone with Birthday Month Bonuses and New Slot Launch: Wild Alaska
This month marks the one-year anniversary of CryptoWins, a cutting-edge cryptocurrency-only casino that has quickly made an impact in the gaming world since its debut.
To celebrate, CryptoWins is rolling out a month of birthday bonuses and gifts for both new and returning players. Earlier this month, players already enjoyed an 80% VIP Match bonus, and the celebration continues with even more rewards, including a 66% match bonus for players who’ve made at least one deposit during the month, as well as a $20 freebie!
To kick off its birthday month, CryptoWins.com has introduced its latest video slot, Wild Alaska, created by Slotland Entertainment. This high-energy 5×3 slot game is packed with adventure and features a max multiplier of 750x, a $20 max bet, and 20 paylines. A standout feature is the Free Spins round, where all winnings are tripled, and Grizzly Wilds become Extended Wilds, giving players even more opportunities for massive payouts.
“This milestone wouldn’t be possible without the support of our incredible players. To show our gratitude, we’ve released a month of exclusive bonuses and a cool new game,” said Michael Hilary, CryptoWins manager. “We’ve built CryptoWins around the values of transparency, fairness, and player freedom. Our provably fair gaming technology ensures every player can verify game results for complete peace of mind, while our no withdrawal limits policy allows players to enjoy our platform to the fullest.”
In keeping with its commitment to providing regular rewards, CryptoWins has continued to deliver ongoing promotions throughout the year, including reload bonuses and cashback offers. The casino also boasts a dedicated VIP loyalty program, designed to reward consistent play with exclusive perks.
NOVEMBER BIRTHDAY GIFT BONUSES:
1/ THANKSGIVING $20 FREEBIE
Available Nov 26 – Dec 1
* $20 free
* Max cashout: 3x
* Valid for: SE all games
* Wager: 37x
* BONUS CODE: BIGTHANKS
2/ 66% LOYAL MATCH
Available Nov 26 – Dec 1
* 66% for players who deposited at least once in November
* Redeem: 1x per day
* Valid for: SE all games
* Wager: 35x
* BONUS CODE: LOYAL66
The future is bright for this forward-thinking cryptocurrency online casino, and players can look forward to even more developments in the months ahead.
CryptoWins, a cryptocurrency casino operated by Slotland Entertainment offers 500+ games from Slotland Entertainment S.A. and eight other game providers: ELA Games, EvoPlay, Felix Gaming, KA Gaming, Rival Gaming, SmartSoft, Spinthon, and Vibra Gaming. Fast deposits and withdrawals are done using Bitcoin, Litecoin, Ether, Monero, Tether, Binance Coin, and USD Coin. Support is available around the clock via live chat and email.
The post CryptoWins Celebrates One-Year Milestone with Birthday Month Bonuses and New Slot Launch: Wild Alaska appeared first on European Gaming Industry News.
ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences
Wyoming’s First Mile-Long Racetrack Set to Launch in the Mountain West
CryptoWins Celebrates One-Year Milestone with Birthday Month Bonuses and New Slot Launch: Wild Alaska
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