

Latest News
Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities
Together, Genius Sports and Spirable will provide personalized cross-channel technology for data-driven and high-performing creative.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed.
Spirable allows brands, agencies and rights holders to create, automate and optimize highly personalized content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat. The SaaS platform is highly complementary to Genius’ existing media and advertising products, expanding the Company’s ability to deliver fans contextually relevant and personalized content.
The combination of Genius Sports’ official sports data, extensive network, and operational scale with Spirable’s highly innovative video platform will result in deeper engagement, higher performance, and lower cost of acquisition for partners.
Spirable’s customers will broaden Genius’ extensive global brand network, adding household names such as Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established links with the sports and gaming sector, providing its services to businesses including DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.
Using a single platform, Spirable enables advertisers to deliver data, video and AI driven content across all digital media channels for sectors such as:
- Betting: live odds display ads on social and in-venue screens powered by official data
- Brands and sponsors: capture fans interest at key moments with contextually relevant in game creative
- Rights holders: personalized fan videos, automated social posting and dynamic ticketing ads
- Broadcast and OTT: live data video overlays and sponsor activation
“With the increasing convergence of sports, betting and media, personalized video advertising has become an essential requirement to attract, engage and acquire customers,” said Mark Locke, CEO of Genius Sports. “We are delighted to add Spirable’s specialist capabilities to our rapidly expanding suite of fan engagement tools, combining official data feeds across hundreds of competitions with fully immersive video content.”
“The sports sector has always been at the pinnacle of advertising and marketing, and more than ever brands are looking to maximize their engagement with fans before, during and after events,” said Ger O’Meara, CEO of Spirable. “Over the past six years, our talented team has helped change the way brands create, scale and optimize creative to reach their customers. Together with Genius Sports, we will work to offer more valuable real-time content that will increase fan interaction and retention.”
The completion of the transaction is subject to customary closing conditions and expected to take place in the second half of 2021.
Latest News
REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.
MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.
This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.
Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”
His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”
The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.
Balkan's
BFU and Elitbet Extend Their Partnership Until 2028

The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.
“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.
“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.
The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.
Compliance Updates
KSA Imposes Penalty Payment Order on Influencer Leftlanepapi

The Netherlands Gambling Authority (KSA) has imposed a first penalty payment order on YouTube influencer LeftlanePapi for promoting illegal gambling.
The YouTube channel LeftlanePapi showed videos with live streams of online gambling from illegal providers. The illegal providers were also actively advertised, by encouraging viewers to also play there. The KSA issued a warning to the influencer. Because the content in question was not removed after the warning and new streams were made, the KSA imposed a penalty. Existing content must be removed and no new advertising may be made. If this does happen, the influencer will receive a penalty of €25,000 per violation, with a maximum of €75,000.
With its new approach, the KSA opts for a two-track policy. After establishing a violation, influencers receive a message that they must stop their activities within 48 hours and that illegal content must be removed. If the influencer does not do so, the KSA approaches the social media platform so that the harmful content is removed in any case. The influencer is given a penalty under penalty of a fine, as was also the case with Leftlanepapi. The KSA has now warned several influencers.
The post KSA Imposes Penalty Payment Order on Influencer Leftlanepapi appeared first on European Gaming Industry News.
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