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The number of sports games provided by BETER has doubled
The results are in and BETER is proud to report that the first half of 2021 has seen the Setka Cup go from strength to strength, as the number of table tennis, tennis and beach volleyball matches featured in this tournament have doubled in this time.
Alex Lobov, BETER’s Chief Product Officer, explained how the company achieved such growth rates.
INCREASING GROWTH
The number of sports events reached 22,500 (from January to June) in 2020. This figure for the same period of 2021 has doubled and totaled 42,281 events. Despite the return of major sports tournaments, including the UEFA European football championship, in June 2021, BETER provided the highest number of matches of all Setka Cup’s sports tournaments — 7,500 games (250 per day).
Alex Lobov, BETER’s Chief Product Officer, said, “BETER continues increasing the amount of fast sports content. And we do our best to ensure that our clients get 24/7/365 available products that allow sportsbooks to fill free airtime and count on predictable margins. That’s why we offer a large number of events and broadcast up to 10 matches simultaneously. All of our players and matches have comprehensive stats.
We suppose that major events can boost fans’ and bettors’ interest in commercial sports tournaments. The Setka Cup is a good case in point. The platform held a significant number of events even during the EURO-2020 and other big sporting events in June.”
The Setka Cup opened two new table tennis arenas at the beginning of 2021. The last one started operating in Prague (Czech Republic) in May and holds up to 1,000 matches per month. This positive dynamic expands the sports community of tournaments, mainly in Ukraine, where we have 9 sports arenas in the 3 largest cities.
ATHLETES AND SPORTS ORGANIZATIONS
The total number of sportspeople participating in Setka Cup tournaments has increased by 20% since January 2021. There are 780 active players now, and 600 regularly participate in table tennis tournaments in Ukraine and the Czech Republic. Jindrich Pansky, the double silver medalist of the world championship and participant of the Olympic Games, competes in Setka Cup’s tournaments in Prague.
The Ukrainian Table Tennis Federation has 1,868 active players (18-55 years old). One in three registered athletes is a participant in Seka Cup’s tournaments.
2021 became an important year for the Setka Cup. The platform launched tournaments in the EU. Moreover, recently the Setka Cup reached a strategic partnership with the Prague Table Tennis Association. It is an official recognition on the international level, and it proves Setka Cup’s ambitions to develop table tennis in the EU. Within the Memorandum with the Association, the Setka Cup plans to conduct sports coaching, develop table tennis and promote it in Prague and the Czech Republic.
NEW SPORTS
BETER now provides table tennis, tennis, and beach volleyball tournaments organized by Setka Cup. Beach volleyball competitions were launched in June 2021. And today, the platform holds 16 matches of this discipline every day.
Alex Lobov explained, “We are constantly working to improve and expand our product portfolio. We have a great team of 50+ operational specialists who are responsible for launching new sports as well as providing technical equipment and supporting fair play.
This year 2×2 beach volleyball tournaments have successfully passed the trial period. During this process we verified all the key metrics, focused on technical aspects, and tested an ability to keep an efficient, 24/7 schedule and ranking systems. Beach volleyball proves its profitability and effectiveness”.
BETTORS AND FANS
BETER provides live streaming, live data and odds for the Setka Cup’s matches. The company, by doing so, creates complex betting products for sportsbooks in 150 countries. According to the last data of one of the largest sportsbooks, the number of bettors who choose Setka Cup tournaments increased by 33% during the first half of 2021. Such significant growth happened in June when the UEFA European football championship and table tennis championship were held.
GEO
Thanks to BETER, the streams of Setka Cup’s tournaments are featured on no fewer than 100 sportsbooks, including bet365, William Hill.
According to Setka Cup’s table tennis web platform, European countries currently hold the record for the number of Setka Cup fans. The United Kingdom, the Czech Republic, Spain, and Poland are in the TOP-10 countries where Setka Cup tournaments are the most popular among fans and bettors.
Among Asian countries, the Philippines has the highest number of Setka Cup fans; in North America — the United States, in South America — Brazil, in Africa — South Africa.
Setka Cup — international 24/7 sports tournaments that help betting operators fill airtime with profitable, fast, and high-quality content in prime and non-prime hours. Setka Cup offers 7,500 tennis, table tennis, and beach volleyball tournament events per month.
The platform created unique media channels, including Setka Cup TV, which covers table tennis’s sporting and educational events and engages the sports community, fans, and bettors. Setka Cup tournaments are featured on sportsbooks in 150 countries and get 13M views per month.
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.
Latest News
HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design

HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.
From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.
Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.
“My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.” — Zoltan Tuendik a.k.a. HPT.R
The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.
“Error by Design. Balance by Sound.”
HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.
This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.
Why FREQ404?
Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.
From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.
🔗 Follow and listen now on Mixcloud and Spotify.
📡 New mix every month. Stay tuned – this is only the beginning.
The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.
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‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona

Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.
The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction. The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.
Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”
“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”
The post ‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona appeared first on European Gaming Industry News.
Latest News
Week 26/2025 slot games releases

Here are this weeks latest slots releases compiled by European Gaming
Spinomenal’s latest release is a beautifully crafted 5×3 slot presenting a peaceful bamboo forest with koi ponds, temple rooftops, and misty mountain peaks. A calming, Asian-infused soundtrack ensures a tranquil environment to balance the thrill of the spin. Gold coins, ornate fans, red lanterns, bonsai trees, and vibrant peonies bring the game to life.
Play’n GO invites players to return to the charming world of Big Win Cat Pawsperity, where tradition meets treasure in this whimsically opulent 3×3 slot. The beloved Big Win Cat is back – but don’t expect the same familiar feline. Set within a lavish shop filled with talismans and charm-drenched décor, Big Win Cat Pawsperity brings a heightened layer of visual storytelling and layered rewards.
Evoplay, the award-winning game development studio, has launched American Sevens, a festive twist on its popular Hot Triple Sevens Hold & Win title, just in time for Independence Day in the Unites States. Bringing red, white, and blue flair to the reels, American Sevens combines proven Hold and Win mechanics with patriotic visuals, including stars, stripes, and the iconic bald eagle.
SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await. Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots.
Million Games is thrilled to announce the launch of its latest video slot, Farm Frenzy, an engaging and light-hearted adventure set on the charming yet chaotic Golden Egg Farm. With captivating gameplay, stunning visuals, and a story straight from the countryside, Farm Frenzy promises players an immersive and rewarding gaming experience.
Inspired Entertainment, Inc., is thrilled to announce the launch of Cops ‘n’ Robbers Bigger Big Money™ – the latest addition in the renowned Cops ‘n’ Robbers™ franchise. Now available in the UK B3, LBO market, this new release from Inspired’s Bell Fruit Games Studio builds on the popular Big Money mechanic, now enhanced with exciting new upgrades.
Relax Gaming has launched Groovy Knights Dream Drop, its latest slot release packed with funky features and lucrative jackpot potential. Groovy Knights brings a fresh disco twist to the popular Dream Drop series, giving players the chance to spin their way to wins of up to 10,000x a Dream Drop jackpot worth up to €2 million, and if that wasn’t enough, brand-new Daily Jackpots as well.
Amusnet has released its latest video slot game, Wenshi Lion. With five reels and 40 fixed paylines, the game brings ancient Chinese tradition to life, combining it with thrilling gameplay and top-notch visuals. Watch as the majestic Wenshi Lion leaps into action in the form of Expanding Wild
Blueprint Gaming™ is celebrating the highly anticipated release of its latest slot sensation, King Kong Cash™ Even Bigger Bananas 4. This new iteration sees the return of Blueprint’s great ape in an adventure packed with cash collectables, all-new unlocks, and even bigger win potential, continuing the legacy of one of the industry’s most iconic franchises.
Gaming Corps has unveiled Freedom Eagle – a star-spangled video slot bursting with bold graphics, thrilling mechanics, and the potential to deliver legendary wins. Set against a backdrop of patriotic energy, Freedom Eagle is a 5-reel slot with a unique 3x4x4x4x3 reel layout and 576 ways to win.
Stakelogic is turning up the heat this summer with the launch of Serpent Cage, a fiery new slot where myth meets multiplier mayhem. Released this week across global markets, this high-volatility title invites players to enter a realm of ancient treasure and venomous power, where Wilds and rewarding bonus features promise pulse-racing gameplay.
Prepare to enter a dazzling dimension where things are never what they seem in Crystalium – a new cluster pays slot in the Elysium Studios – Driven by Swintt where cascading symbols and ever-shifting reels create a totally unique experience on every spin. Set in a shimmering crystal world where precious gems and cloning wilds jostle for space on the reels, Crystalium invites players to embrace the unpredictable with a revolutionary new mechanic.
Playzia is set for a summer of love with the highly anticipated release of its latest online slot, Love Island – Love in a Spin. Developed under an exclusive three-year licensing deal with Zoo 55, part of ITV Studios, creator, producer and distributor of world-leading programmes, this brand-new online slot game combines iconic reality TV with cutting-edge slot mechanics.
Red Rake Gaming, a leading developer of online casino content, announces the release of Grand Bison, a new video slot that takes players deep into the wild plains alongside the mighty bison. Built on a classic5×3 reel layout with 25 paylines, Grand Bison delivers a thrilling and fast-paced experience packed with special features designed to boost win potential.
The post Week 26/2025 slot games releases appeared first on European Gaming Industry News.
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