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CEGO names Allan Auning-Hansen as Chief Exec
Operator behind hugely popular online casino brands Spilnu and Lyckost appoints new CEO to drive international expansion
CEGO, the operator of hugely popular online casino brands Spilnu and Lyckost, has appointed Allan Auning-Hansen as its new Chief Executive Officer.
Auning-Hansen joins the operator and content developer from the international Juice and Sandwich company, Joe and the Juice, where he was Chief Financial Officer.
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He has also held senior management roles at Danske Spil, Qvartz Consulting and Deloitte. He was a board member of CEGO until his appointment as CEO this month.
As CEO, Auning- Hansen has been tasked with continuing the early and significant progress made by CEGO founders, who will continue to play an active role in the business.
Another key focus will be international expansion and taking Spilnu and Lyckost beyond the Danish and Swedish markets they currently target respectively.
This includes a push into the highly competitive UK market after recently securing a licence from the Great Britain Gambling Commission.
Spilnu has taken the Danish market by storm since making its debut in 2012. It offers players a targeted selection of classic slots and video slots, including a suite of games developed in-house by CEGO.
It is these in-house games that account for the majority of revenue generated at Spilnu – more than 80% of GGR is generated via proprietary content.
Lyckost launched in Sweden in 2019 with the same concept and foundation as sister site Spilnu, a proposition that has proved to work well also with Swedish players.
Allan Auning-Hansen, Chief Executive Officer at CEGO, said: “I am delighted to have been appointed CEO of this incredible organisation and to be taking a more hands on role.
“The world is very much our playing field so long as we continue to focus on regulated markets, which is at the heart of our expansion plan.
“We have access to a large amount of data which we use to fine-tune our offering for each market we enter, taking a country-by-country approach.
“This means we can deliver a localised product into each market, not only meeting but exceeding player expectations and this has been a key factor in our success to date.
“As CEO, I look forward to taking this to the next level.”
Jesper Karbrink, Chairman at CEGO, said: “In Allan we have a CEO with a proven track record of driving growth across a wide range of companies and in various sectors.
“He has played a part in our story to date in the capacity of board member, but now he has the opportunity to have greater influence over the business as we continue to expand.
“I look forward to working closely with Allan as we launch into additional regulated markets around the world.”
Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
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