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Here’s a Look at the Top Trends Shaping the Online Gambling Market

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The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights in a new report, titled, “Online Gambling Market, 2021-2028.”  As per the report, the market was USD 66.72 billion in 2020.

List of Key Players Covered in this Market Report:

  • Slots Heaven Casino (Slots Heaven Casino)
  • Sky Betting & Gaming (Leeds, United Kingdom)
  • SPIN Casino (Canada)
  • DraftKings Inc. (Massachusetts, United States)
  • Betfred (Warrington, United Kingdom)
  • BetAmerica (California, United States)
  • LeoVegas AB (Stockholm, Sweden)
  • Betsson AB (Stockholm, Sweden)
  • StarsGroup.com (Ontario, Canada)
  • Kindred Group Plc. (Valletta, Malta)
  • Mansion Casino (Gibraltar)
  • Evolution Gaming AB (British Columbia, Canada)
  • Scientific Games Corporation (Nevada, United States)
  • Buffalo Partners (New York, United States)
  • bet-at-home.com AG (Germany)
  • 888 Holdings PLC (Gibraltar)
  • Bet365 (Stoke-on-Trent, United Kingdom)
  • Flutter Entertainment Plc. (Dublin, Ireland)
  • William Hill Plc. (London, United Kingdom)
  • Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)

REPORT SCOPE & SEGMENTATION:

Report Coverage Details
Forecast Period 2021 to 2028
Forecast Period 2021 to 2028 CAGR 11.4%
2028 Value Projection USD 158.20 Billion
Base Year 2020
Market Size in 2020 USD 66.72 Billion
Historical Data for 2017 to 2019
No. of Pages 130
Tables, Charts & Figures 92
Segments covered Type;  Devices; and Region
Growth Drivers Ease of Online Payment to Drive Online Gambling Market Growth
Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling
Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling
Pitfalls & Challenges Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth

Quick Adoption of Online Gambling amid COVID-19 to Boost the Market

The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.

Market Segments

Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.

On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Highlights of the Report

The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.

Driving Factor

Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market

Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.

Regional Insights

Europe to Headline the Global Market, Forecasts Fortune Business Insights

Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.

The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.

Competitive Landscape

Key Players to Strengthen Businesses through Innovative Collaborations

With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.

Industry Developments:

  • December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
  • February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.
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AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly

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The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGA’s Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.

“The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,” said Bill Miller, president and CEO of the AGA.

Grounded in player research, Play Smart from the Start centers around three key principles:

• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.

• Know the Game: Understand the rules, odds, and bet with intention.

• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.

The Play Smart Consumer Hub offers practical tools, including:

• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.

• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.

• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.

• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.

In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.

“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller said.

The Play Smart Consumer Hub is now live at playsmartfromthestart.org.

The post AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly appeared first on Gaming and Gambling Industry in the Americas.

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ThrillTech powers Paf with bespoke, player-funded jackpot solution

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New partnership will drive revenue and monetisation across Paf’s gaming ecosystem through bespoke side-bet mechanic

Nordic-based gaming operator Paf has partnered with ThrillTech, the specialist B2B provider of licensed, player-funded jackpot mechanics, to launch its innovative side-bet jackpot products across Paf’s gaming portfolio.

The integration will see ThrillPots™ deployed across key verticals, enabling Paf to deliver engaging, compliance-led jackpot experiences designed to increase session value, drive incremental GGR and boost monetisation—without disrupting existing revenue streams.

Unlike traditional jackpots, ThrillTech’s products are fully licensed and funded directly by players via opt-in side bets, giving operators access to new revenue opportunities while maintaining regulatory standards. The rollout was achieved through a seamless technical integration and will be made available across multiple markets, including Finland, Sweden and Estonia.

“This partnership with Paf is a milestone moment for ThrillTech,” said Faye Williams, Head of Business Development at ThrillTech. “Paf is one of the most respected operators in the Nordics and their focus on social responsibility makes them an ideal partner for our licensed jackpot ecosystem. We’re thrilled to bring our customisable side-bet jackpots to their players.”

ThrillTech’s flagship jackpot products serve complementary purposes: For example, ThrillPots™ drives incremental monetisation through pooled side-bet mechanics, while ThrillDrops™ delivers real-time, rule-based rewards that enhance engagement.

Kim Johansson, Chief Gaming Officer of Paf, added: “ThrillTech’s jackpot mechanics offer a fresh and modern take on how to create value for both players and operators. We’re excited to be able to offer this concept to our players and to further explore the possibilities of bespoke jackpot campaigns.”

Founded in 1966, Paf is a licensed operator known for its commitment to responsible gaming, community reinvestment, and innovation in regulated markets.

The addition of ThrillTech’s jackpots further enhances Paf’s platform with tools that support sustainable growth and player-friendly features.

The post ThrillTech powers Paf with bespoke, player-funded jackpot solution appeared first on European Gaming Industry News.

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QTech Games strengthens its elite suite with Bigpot Gaming

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Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Bigpot Gaming, enabling its platform customers to access the supplier’s innovative and multi-faceted slots catalogue.

Bigpot Gaming, an exciting challenger studio in the igaming arena, draws from a deep well of slot games – including titles such as Quests Of Olympus, Mega Sevens, Golden Kitty and Journey To The Abyss – which form an eclectic range of popular titles.

Bigpot Gaming specialises in developing high-quality online slot and table games which are RNG-certified and fully compliant with international regulatory standards. To underscore this commitment to fairness, Bigpot Gaming is certified by four recognised test laboratories in GLI, BMM, GA and iTech Labs.

The agreement also broadens Bigpot Gaming’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “It’s another feather in our cap to have integrated more premium content, this time from Bigpot Gaming. We will continue to raise the bar and shape a localised experience for global players. And we can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Bigpot Gaming.”

David Shon, Global Sales Executive at Bigpot Gaming, added: “Bigpot Gaming stands out as a fast-growing rookie studio for slots games and a real revenue-driver for digital casinos, always offering players a fresh yet familiar gaming experience.

“This collaboration marks another crucial step in our company’s worldwide growth strategy, and. Bigpot Gaming is targeting the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

The post QTech Games strengthens its elite suite with Bigpot Gaming appeared first on European Gaming Industry News.

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