

Latest News
Relax Gaming expands in Denmark with Tivoli
Relax Gaming, the igaming aggregator and supplier of unique content, has partnered with the leading Danish online casino operator and amusement park company, Tivoli.
The brand, owned by Danske Spil, has been an established player across the Danish market since 2012 – and is set to enjoy Relax’s full-service platform and catalogue of games.
Under the agreement, Tivoli will benefit from the supplier’s range of proprietary titles such as Book of 99, award-winning Money Train 2 and Top Dawg$.
Content from hand-picked Silver Bullet and Powered by Relax partners will also be available to Tivoli, including innovative studios such as Kalamaba Games, 4theplayer and ReelPlay.
Relax has continued to establish itself as one of the Nordic region’s favourite casino suppliers, with its win at the EGR Nordics 2021 awards as Casino Content Supplier testament to its unique industry approach.
As well as a host of commercial deals signed in recent months, Relax has also firmly cemented its position in Sweden, with the launch of its own gaming development studio in Stockholm – signalling its long-term intentions for the region.
Commenting on the deal, Daniel Eskola, CCO at Relax said: “As our recent activity in the Nordics has shown, this region is strategically important to us and it is great to see this momentum continue thanks to our partnership with Tivoli.
“The brand is very highly regarded in Demark, so it’s great to sign a deal that will improve our footprint so significantly in the country.”
Morten Olesen, Platform and Game Development Manager at Tivoli said: “We work to an incredibly high standard at Tivoli, so naturally we wanted a partner with a similar work ethic. We are more than confident that Relax will live up to its reputation and deliver on this.
“The company offers a wide variety of high-quality products and we are delighted to be working with them.”
Established as one of the industry’s leading aggregators, Relax provides more than 2,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
GameChoice
Scientific Games Launches GameChoice

Scientific Games has launched GameChoice, a groundbreaking lottery product recommendation engine designed to enhance the player experience. Combining artificial intelligence and the company’s SG Analytics, GameChoice delivers dynamic product recommendations, making it easier and more engaging for players to discover new games and navigate their purchasing journey at self-service lottery machines.
GameChoice has already shown its impact on sales. Initial deployments in nearly 10,000 lottery vending machines across one major U.S. lottery’s retail network drove a significant increase in cross-portfolio game purchases (buying scratch and draw games together) and continue to drive millions of dollars in sales. In its first month, GameChoice generated recommendations in more than nine million shopping baskets, generating ~$9.8 million in retail sales. The revenue impact to the lottery is estimated at $280,000 per day or $105 million per year.
Because GameChoice’s recommendations continuously improve over time through AI and SG Analytics, it provides highly relevant game suggestions that enhance the overall purchasing experience. Scientific Games’ research shows that lottery players often choose the games they know. Most purchases occur within a single product category, and players have limited awareness of the exciting variety of new games or games that offer different experiences from their usual choices.
“We developed GameChoice to modernize the lottery experience and meet evolving consumer expectations. By expanding player engagement and boosting game sales, GameChoice helps sustain vital lottery funding to good cause programs such as education, health and welfare,” said Joe Fulton, Vice President of Product Management.
Scientific Games will demonstrate the new GameChoice product recommendation engine at the North American Association of State and Provincial Lotteries 2025 annual conference, which will be held September 9-12 in Niagara Falls, Ontario.
The post Scientific Games Launches GameChoice appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Amusnet Partners with CasinoPauseAndPlay

Amusnet, an international leader in online casino software development, has announced a new strategic collaboration with CasinoPauseAndPlay, one of Spain’s fastest-growing digital gaming platforms, which is now live. The partnership brings a premium selection of Amusnet’s most popular titles to Spanish players, offering an engaging and immersive experience.
Among the games debuting on the CasinoPauseAndPlay platform are fan favorites, including 20 Golden Coins – classic fruity goodness, Extra Crown – a royal slot packed with exciting bonus features, 100 Power Hot – a mix of juicy prizes and fruitilicious fun, Orient Story Deluxe – a video slot with rewarding features and winning spins and the thrilling Coin Gobbler – a cluster-pay video slot. These titles combine visual excellence with immersive, feature-rich gameplay
“Our partnership with CasinoPauseAndPlay is a natural extension of our commitment to delivering elevated entertainment experiences in regulated markets. We’re thrilled to join forces with such a dynamic brand and bring some of our most exciting games to their growing community of players,” said Edwin Cruz, Managing Director at Amusnet Spain.
With a strong foothold in the Spanish market, CasinoPauseAndPlay has built an impressive two-year track record in the online gaming space. The platform attracts thousands of daily users by consistently delivering content that aligns with evolving player preferences.
“We’re very excited about this addition. Amusnet is a globally recognized provider, and their games are a perfect fit for the experience we want to offer at Pause & Play,” said Jacobo Vicente, COO of CasinoPauseAndPlay.
The post Amusnet Partners with CasinoPauseAndPlay appeared first on European Gaming Industry News.
Latest News
BetOnValue Announces Key Additions and Improvements to its Platform

BetOnValue, a versatile iGaming platform specialising in arbitrage betting and accurate sports predictions, has announced new additions to its services that enhance versatility and improve user experience.
Following a series of structural and visual improvements, BetOnValue continues to expand its offering. Owned and operated by GSH Online Media, the platform builds on its arbitrage betting background and has added new user-friendly tools and entertainment opportunities.
With its successful quest to provide a complete product, BetOnValue consolidates its capabilities and creates new upsides for its visitors.
As a multilateral platform meant to help users navigate the iGaming market, BetOnValue has added new amenities for an improved overall experience:
Social tournaments—Featuring an internal, state-of-the-art engine, BetOnValue provides social tournaments as an alternative to traditional iGaming solutions. They do not require any entrance fees or gameplay costs, making them completely free. These tournaments are offered in partnership with industry-leading brands and provide real-money winnings.
A highly varied database of bonuses—iGaming operators strive to acquire as many users as possible, regardless of their consumer profiles. BetOnValue now features a sizeable, industry-leading collection of casino offers from these operators. They also provide expert-generated evaluations and a reliable rating system.
An exceedingly efficient filtering system—Given the size of the aforementioned collection, BetOnValue recognises the need for efficient browsing. The platform provides an intricate filtration system that allows users to customise their search based on factors like offer validity, value and country-specific availability.
BetOnValue CEO Viorel Stan said: “BetOnValue is the reflection of a continuous effort that we make in the interest of our users. As the iGaming industry continues to grow on a global scale, BetOnValue keeps up with this reality by empowering users to navigate it better. We do so with a ready-made platform that has grown from its arbitrage betting background to a complete solution for players of all profiles. I am grateful for my team’s relentless work in realizing our vision!”
The post BetOnValue Announces Key Additions and Improvements to its Platform appeared first on European Gaming Industry News.
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