Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has announced a new partnership with cybersecurity solutions provider Zenex. The collaboration is built around helping iGaming operators optimise both player and data security.

Zenex has a stellar reputation for impenetrable cybersecurity tailored for the iGaming sector – protecting critical data and improving exchanges between clients, vendors and teams. Integrating Symplify’s powerful CRM ecosystem strengthens Zenex’s communication with its iGaming clients, helping them maximise the value of its cybersecurity solutions.

Through Symplify’s proprietary CRM platform, featuring its Data Hub and multichannel communication suite, Zenex can roll out dynamic marketing capabilities alongside its security offering. By improving client communications and campaign delivery, Zenex allows its partners to maximise results while staying safe.

Zenex will leverage Symplify’s Campaign and Journey Builder modules, as well as full site conversion testing tools, to empower its iGaming clients with customised, AI-optimised engagement flows. These approaches will drive up customer lifetime value without jeopardising trust and security.

Symplify also continues to elevate its communication toolkit, having launched its Instant Messaging service last summer. This umbrella channel debuted with Telegram integration and is expanding to support more real-time messaging platforms, enhancing operators’ ability to reach players through preferred channels.

Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said: “By integrating our CRM ecosystem, Zenex can support its iGaming clients with tailored engagement journeys that boost player loyalty, drive growth, and assist cybersecurity processes. This partnership emphasises the pivotal role secure, data-driven communication plays within iGaming.”

Zenex Tech Lead, Sergei Perenets, added: “Our collaboration with Symplify allows us to bring more value to our clients by pairing robust cybersecurity with industry-leading CRM tools. Our partners can now not only eliminate outside attacks, but also optimise how they speak with players and scale their businesses.”

Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market.

Formerly known as europebet, Betsson Georgia is entering a new phase of development in the market, now operating under the global Betsson brand. The operator will be able to offer a wide selection of Spinomenal’s casino content within its offering. Some of the titles from Spinomenal’s studio joining Betsson Georgia are Book of Demi Gods 3, Egyptian Rebirth 2 and Majestic King.

Betsson Georgia delivers a wide selection of online gaming services to its vast customer base, including a leading sportsbook, slots and live casino.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “The newly rebranded Betsson Georgia remains a key player in the Georgian market and we’re very happy to expand our reach here with such a strong partner. Our games will fit well within their casino lobby and bring a new level of entertainment for its player base.”

Mindia Tsiklauri, Product Manager – Slots and Crash games for Betsson Georgia added: “We’re always looking to enhance our offering within the Georgian market, and Spinomenal’s superb content will do just that. The studio excels at creating games with diverse themes and styles that we know will grab our players’ attention.”