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Tenjin Has Been Named Mobile Measurement Partner to HUAWEI Ads

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Tenjin, the leading mobile marketing measurement platform for small and medium-sized app developers and publishers, has been appointed as an official HUAWEI Ads measurement partner. This makes Tenjin a Huawei-approved platform, empowering app marketers to optimize their user acquisition among Huawei device and app users with the help of Tenjin’s powerful attribution and analytics platform.

Tenjin’s best-in-class tools and comprehensive training for innovative mobile gaming app developers and marketers empower them to track the performance of app install campaigns by retention, revenue, ROI and other key metrics on a granular level. Advertisers on HUAWEI Ads will be informed and supported to make vital strategic decisions about the direction of their ad campaigns.

HUAWEI Ads is the service provided by Huawei to advertising partners, building bridges to Huawei device users so that these partners can provide valuable information and quality services for users. It supports display ads, search ads, and ads on HUAWEI AppGallery. It delivers a broad array of mainstream ad formats, including native, banner, and rewarded ads.

Christopher Farm, CEO and Co-Founder of Tenjin, commented:

“We’re excited to be working with HUAWEI Ads as a measurement partner, supporting marketers to optimize their campaigns with install attribution, ROI and LTV data. With more than 730 million Huawei device users around the world and HUAWEI AppGallery being the Top 3 App market in the world, the opportunities for marketers are immense. Statistics show that advertising budgets invested in the Android ecosystem have continued to rise since the release of iOS14.5, meaning there’s never been a better time to publish in what we currently call ‘alternative’ app stores, but which will soon be central to every marketing campaign.”

David Liu, Director of HUAWEI Consumer Cloud Service Open Platform Business Dept, commented:

“We are happy to welcome Tenjin into the HUAWEI Ads partnership program. We believe that this partnership will help advertisers and app developers from all over the world scale their business”

Tenjin clients can contact their account managers with questions on how to start tracking their HUAWEI Ads campaigns.

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Bob Geschine

Todd Cravens Named President of Betson Gaming Division

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H. Betti Industries Inc, the leading distributor of amusement and gaming equipment and parts, has announced the appointment of Todd Cravens as President of Betson Gaming. In this expanded leadership role, Cravens will oversee all aspects of its growing gaming division, with a focus on expanding market share, building the product portfolio, and accelerating growth in new and existing markets.

Since joining the Company in January 2025 as Senior Vice President of Gaming, Cravens has made an immediate and measurable impact across the business. His leadership has helped sharpen Betson’s gaming strategy, align the team, and focus on new revenue streams, while also bringing operational discipline and strategic vision to other areas of the company.

“Todd has quickly proven himself to be a dynamic and transformative leader and a key member of our senior Leadership team. In a short period of time, he’s elevated not just our gaming business but added value across the entire enterprise. We’re excited for what’s ahead as he takes this next step,” said Bob Geschine, President of H. Betti Industries.

With decades of experience in gaming and amusements, including prior roles as CEO of Galaxy Gaming and other executive leadership positions in the casino and amusement industries, Cravens brings a unique blend of industry expertise, customer focus, and entrepreneurial energy.

As President of Gaming, Cravens will focus on:

• Expanding Betson’s gaming footprint in key regulated markets

• Driving new product partnerships

• Leading legislative strategy for emerging markets

• Building a high-performance sales and service organization

• Enhancing Betson’s brand as a leader in both gaming and amusements

“The Betson name has a rich legacy in gaming and amusements, and I’m honored to lead our efforts to take that to the next level. This is a growth story — and we have a talented team, a great product portfolio, and a tremendous opportunity to grow our business and help our customers win,” said Cravens.

Cravens will continue to be based in Betson’s Henderson, Nevada office and will report directly to Bob Geschine, President of H. Betti Industries.

The post Todd Cravens Named President of Betson Gaming Division appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

Nebraska: Proposal to Legalize Mobile Sports Betting Advances

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Mobile online sports betting would be legal in Nebraska under a bill advancing in the Legislature, but trouble could still lie ahead for the proposal.

Sen. Eliot Bostar introduced the proposed state constitutional amendment that would let people make sports bets on their phone from anywhere in the state. Bostar says Nebraskans are already betting, either by going to a casino, a neighboring state or using illegal, unregulated platforms.

“I introduced this not because I think gambling is a great thing, not because I want everyone to do it, not because I think you should like it, or anyone should, but fundamentally because it’s already happening. Our prohibition on mobile sports betting here in save Nebraska is not stopping anyone from engaging in that activity,” Bostar said.

Sen. Jason Prokop has made the proposal his priority this session. Prokup talked about Nebraskans who cross the Mormon Bridge into Iowa and congregate at the first off I-680 to place bets during the football season.

“There’s no reason why a corn field in Iowa, just off the interstate, should be touted as the busiest corn field in America. Senators, those are your and my constituents using this product, spending their money and paying taxes in another state, simply because our Constitution does not provide for it,” he said.

Bostar said Nebraska is losing tax revenue.

“Nebraska is currently missing out on a $1.6 billion state online industry and $32 million in annual tax revenue, which instead goes to neighboring states like Iowa, Colorado, Kansas and Wyoming. Legalizing online mobile sports betting through LR20CA could significantly boost state revenues dedicated to the property tax credit fund, helping to address the burden of high property taxes,” he said.

Sen. Jared Storm seemed unmoved.

“I’ve been in the body for three months. I’m a freshman senator, and it seems like the common thread I keep seeing here is, if you want to pass your bill or get something through here, you say it’s going to lower property taxes. That’s kind of the buzz word,” he said.

Strong offered a different interpretation of any tax revenue.

“I would view this as taxation by exploitation. We’re going to exploit people to get tax revenue out of them, mainly young men. So you’re going to have students at UNL, students at UNK, other universities, who are going to gamble away their tuition on online sports betting. They’re going to gamble away their rent online sports gambling. I think as state senators, we have to stand up for those people,” he said.

Sen. Rob Clements read a letter from a mother whose son got in financial trouble from sports betting and died by suicide last year.

“The $10,000 bet my son frenetically placed on a losing NHL Stanley Cup game during the last 48 hours of his life, was followed by a series of still more frenetic bets placed in isolation on his phone as he tried to win back his massive loss. It is clear that he died alone,” Clements read.

But Sen. Ben Hansen argued incidents like that should not be enough to prohibit sports betting.

“How far do we restrict people’s liberties and their rights? This is always a tough one, because we do see some of the ills, the pitfalls some of our citizens can fall into. But do we take that right away from them for that reason? If we take away that right because of addictive factors, we better get rid of alcohol. We better get rid of smoking. We better get rid of refined sugar, one of the most addictive things that we legalize here in Nebraska. We better get rid of a lot of addictive behaviors in the state of Nebraska,” he said.

Sen. Rick Holdcroft read a letter from former Congressman Tom Osborne, former Gov. Kay Orr, Sen. Pete Ricketts and State Auditor Mike Foley opposing the proposal.

“Legalizing online sports betting in Nebraska would turn every cell phone, laptop and tablet into a gambling device available 24 by seven, online sports betting can lead to new people developing gambling disorders, puts young men in the addiction bulls eye and will take money away from the main street Nebraska businesses,” he said.

Gov. Jim Pillen has supported legalizing online sports betting in the past. And Sen. Tom Brandt said the proposal should be approved.

“In Nebraska, alcohol, tobacco, gambling, guns, whether you wear a helmet, we let grown ups decide that. We let our people decide that. Does everybody make a good decision? They do not. There are consequences to some bad decisions, but we let them decide for themselves. Mobile betting should be the same way,” he said.

But Sen. Brad von Gillern said mobile betting was an especially threatening form of gambling.

“My opposition to LR20CA is not from a moral position against gambling as a whole. I provided tons of data to you that illustrates that this is a predatory process that primarily pursues young men,” he said.

After about three hours of debate, senators voted 27-16 to give the bill first-round approval. But von Gillern vowed to filibuster it at the second round of debate, when opponents need only talk for four hours, instead of eight, before supporters can try to cut off debate and vote on the bill itself. That takes 33 votes, and von Gillern predicted it would be close.

The post Nebraska: Proposal to Legalize Mobile Sports Betting Advances appeared first on Gaming and Gambling Industry in the Americas.

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THE VISUALIZE GROUP TO ACQUIRE BMM TESTLABS, PARTNERING WITH CEO MARTIN STORM TO ACCELERATE GROWTH IN REGULATED GAMING

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Strategic acquisition positions BMM for rapid global expansion and increased operational scale in the fast-growing regulated gaming sector

The Visualize Group (“Visualize”), a private investment firm focused on concentrated investing in mission-critical, services-based companies,  announced that it has agreed to acquire BMM Testlabs (“BMM”), a leading provider of testing, inspection, compliance, and certification (“TICC”) services for the global regulated gaming industry. BMM Testlabs’ President and Chief Executive Officer Martin Storm will retain a significant stake as part of the transaction and continue leading the business. Financial terms of the transaction were not disclosed, and the transaction is subject to regulatory approvals.

Headquartered in Las Vegas, Nevada, and founded in 1981, BMM provides TICC services to gaming product suppliers in regulated gaming markets across six continents. With a 44-year track record of commitment to integrity, innovation, and technical excellence, BMM ensures that gaming products meet regulatory standards and deliver secure, fair, and reliable experiences. Visualize will seek to uphold BMM’s reputation of service excellence and invest in supporting its customer base as regulated gaming markets continue to expand and grow globally.

As part of the transaction, Visualize will implement a broad-based employee ownership program to allow BMM’s employees the opportunity to participate in Visualize’s value creation plan for BMM, which includes several pre-identified organic and inorganic growth initiatives.

BMM Testlabs President and Chief Executive Officer Martin Storm said, “For 44 years, BMM has dedicated itself to becoming the premier service provider and partner to gaming regulators, suppliers, and operators, ensuring that regulated gaming is conducted safely, transparently, and compliantly. It’s a privilege to contribute to this journey and witness the achievement of our ambitious goals. Partnering with Visualize marks an exciting new chapter, as together we will drive growth for BMM and seize the immense opportunities within the evolving gaming market.”

C.C. Melvin Ike, Managing Partner of Visualize, said, “As thematic investors, we strive to invest in exceptional businesses and management teams providing mission-critical services in growing markets. BMM exemplifies this. Our team has closely studied the rapid global expansion of regulated gaming markets, and we believe this trajectory will continue. As new jurisdictions open around the world, the need for safe and compliant gaming continues to rise. With its global footprint, track record of technical leadership, and trusted reputation in the market, we believe BMM is the best-positioned regulatory technology platform to capitalize on the market opportunity. We’re thrilled to collaborate with Storm and the entire team at BMM.”

Advisors
Weil, Gotshal & Manges LLP acted as legal counsel to Visualize. Gadens acted as legal counsel to BMM Testlabs.

The post THE VISUALIZE GROUP TO ACQUIRE BMM TESTLABS, PARTNERING WITH CEO MARTIN STORM TO ACCELERATE GROWTH IN REGULATED GAMING appeared first on Gaming and Gambling Industry in the Americas.

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