Connect with us

Latest News

BetGames rebrand heralds new era of live gaming

Published

on

 

BetGames (formerly BetGames.TV), the award-winning live dealer betting games supplier, has unveiled a rebrand of its visual identity and communications with its WOW campaign, in a bold statement of intent.

The company has ambitious plans for further developing “a tier-one personal experience” for players. This approach has already led to BetGames becoming one of the world’s leading developers of live dealer betting products, and now also forms the backbone for plans to take its games to greater heights in entertainment.Beginning with the WOW campaign, the rebrand is an indication of how BetGames will further scale its offering, taking players and partners on a journey that firmly places entertainment first, through new and unique first-to-market games.

A key part of the rebrand is the re-launch of the BetGames website (https://www.betgames.tv), which further reinforces the company’s focus on solutions that offer unrivalled opportunities for operator and retail growth.Having developed its Malta Hub to spearhead global operations alongside the company’s Vilnius HQ, the vision of BetGames CEO Andreas Köberl is to establish the company as a “true bridge between sports betting and live casino for tier-one operators worldwide.”

He continued: “We embrace complexity but master simplicity – and part of our ‘WOW’ factor is how we offer an incredible, personable gaming experience that is made simple and fun. That alone is transformative in our industry.

There is simply no other company that can offer the games we do, and to such a wide range of markets for players. With our refreshed look, new marketing and sales assets and beautifully designed upcoming campaigns, we offer our partners something beyond comparison. 

“The new logo, typography, communications and brand approach do more than offer broad appeal – it’s a strategy designed to impact at every turn. BetGames becomes a brand that delivers front-of-mind awareness with each promotion.”

Following a record-breaking 2020 for the studio, Aiste Garneviciene, COO at BetGames, added that the company is raring to go. “We’re coming up to our 10th anniversary, and it’s an incredibly proud moment for us. 

“Looking back at what we’ve achieved, we see that through hard work and great partnerships, we became the world’s leading developer of live broadcast fixed-odds and outcome-based games. 

“But as we planned the next 10 years of our journey, we realised that – with so many amazing new games in the pipeline – the time to refresh and best represent how we see ourselves was upon us. 

“In short, we needed our company, our look and our communications to match our direction. This starts with our rebranding and our WOW campaign.”

BetGames is the industry’s most widely regulated live dealer betting games supplier, holding licences in multiplejurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.

Latest News

Slotozilla Data Report: Unveiling 2024’s Gaming Statistics

Published

on

slotozilla-data-report:-unveiling-2024’s-gaming-statistics
Reading Time: 2 minutes

 

Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.

Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.

Explosive Global Favourites: The Demo Slots That Dominated 2024

Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.

Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.

Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed

The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.

Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.

Modern Industry Impact

Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.

Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.

The post Slotozilla Data Report: Unveiling 2024’s Gaming Statistics appeared first on European Gaming Industry News.

Continue Reading

Latest News

BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry

Published

on

bgc-raises-concerns-about-potential-negative-impact-of-further-tax-hike-on-the-gambling-industry
Reading Time: 2 minutes

 

The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.

BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.

The figure, provided by the independent HBLB, is an increase of £3m on the previous year.

It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.

This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.

The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.

Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.

Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.

“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.

“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.

“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.

“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”

This fourth annual increase is a new record since the Levy collection reforms of 2017/18.

The post BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry appeared first on European Gaming Industry News.

Continue Reading

Asia

IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards

Published

on

igt-wins-“best-casino-supply”-category-at-2025-g2e-asia-awards
Reading Time: < 1 minute

 

International Game Technology PLC announced that it won the “Best Casino Supply” category in the 2025 G2E Asia Awards. In their 16th year, the G2E Asia Awards are evaluated by a panel of industry experts and recognize excellence and innovation in Asia’s gaming and entertainment industry.

“Winning the ‘Best Casino Supply’ category in the 2025 G2E Asia Awards was an extraordinary start to IGT’s showing at G2E Asia and a direct reflection of our ongoing commitment to delivering great games and systems to our customers across the Asia-Pacific region. IGT’s high-performing games such as Rising Rockets Link are helping operators diversify their gaming floors and offer popular game mechanics with a compelling presentation. I thank the many IGT employees around the world who contributed to this win and are helping fuel the Company’s momentum in Asia,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming APAC.

IGT’s Rising Rocket Link multi-level progressive (MLP) underpinned the Company’s win in the “Best Casino Supply” category. Rising Rockets Link has captivated players across Asia, quickly becoming IGT’s highest-performing game in the region. The game leverages a combination of proven mechanics and strong math and is presented on the globally deployed CrystalCurve49 and the PeakCurve49 cabinets.

The post IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards appeared first on European Gaming Industry News.

Continue Reading

Trending