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BetGames rebrand heralds new era of live gaming

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BetGames (formerly BetGames.TV), the award-winning live dealer betting games supplier, has unveiled a rebrand of its visual identity and communications with its WOW campaign, in a bold statement of intent.

The company has ambitious plans for further developing “a tier-one personal experience” for players. This approach has already led to BetGames becoming one of the world’s leading developers of live dealer betting products, and now also forms the backbone for plans to take its games to greater heights in entertainment.Beginning with the WOW campaign, the rebrand is an indication of how BetGames will further scale its offering, taking players and partners on a journey that firmly places entertainment first, through new and unique first-to-market games.

A key part of the rebrand is the re-launch of the BetGames website (https://www.betgames.tv), which further reinforces the company’s focus on solutions that offer unrivalled opportunities for operator and retail growth.Having developed its Malta Hub to spearhead global operations alongside the company’s Vilnius HQ, the vision of BetGames CEO Andreas Köberl is to establish the company as a “true bridge between sports betting and live casino for tier-one operators worldwide.”

He continued: “We embrace complexity but master simplicity – and part of our ‘WOW’ factor is how we offer an incredible, personable gaming experience that is made simple and fun. That alone is transformative in our industry.

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There is simply no other company that can offer the games we do, and to such a wide range of markets for players. With our refreshed look, new marketing and sales assets and beautifully designed upcoming campaigns, we offer our partners something beyond comparison. 

“The new logo, typography, communications and brand approach do more than offer broad appeal – it’s a strategy designed to impact at every turn. BetGames becomes a brand that delivers front-of-mind awareness with each promotion.”

Following a record-breaking 2020 for the studio, Aiste Garneviciene, COO at BetGames, added that the company is raring to go. “We’re coming up to our 10th anniversary, and it’s an incredibly proud moment for us. 

“Looking back at what we’ve achieved, we see that through hard work and great partnerships, we became the world’s leading developer of live broadcast fixed-odds and outcome-based games. 

“But as we planned the next 10 years of our journey, we realised that – with so many amazing new games in the pipeline – the time to refresh and best represent how we see ourselves was upon us. 

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“In short, we needed our company, our look and our communications to match our direction. This starts with our rebranding and our WOW campaign.”

BetGames is the industry’s most widely regulated live dealer betting games supplier, holding licences in multiplejurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.

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Week 46/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.

Spinomenal introduces Majestic Bison title

 

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PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.

Join in the carnival celebrations with PG Soft’s Rio Fantasia

 

Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.

JUMPIN’ JACKS HITS HÖLLE THIS HALLOWEEN

 

Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.

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Belatra serves up delicious new release Cafe Pin-Up

 

New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.

Peter & Sons’ Radioactive Fishing Game ‘Muddy Waters’ Hits November 14

 

Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.

Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh

 

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The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.

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AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES

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Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.

Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.

At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.

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“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.

The post AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES appeared first on European Gaming Industry News.

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EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers

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BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.

CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.

Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.

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The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.

“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”

The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.

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