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Latest News
From betting shop to international product company: the transformation of Parimatch into Parimatch Tech
International sports betting company Parimatch is today announcing its evolution into ‘Parimatch Tech’ to highlight its transition from a traditional betting company to a fully digitalised and product-focused technology business. The name change is the latest step in the company’s long-term technological transformation, beginning back in 2010 when only 5% of punters were betting online.
Parimatch Tech is an international product company and will continue to promote the well-established Parimatch brand globally while also providing technology and marketing solutions for the gaming and entertainment industry. As the owner and creator of the Parimatch brand, the company is engaged in brand positioning and marketing, securing new partnerships, entering into contracts with ambassadors and developing the brand ecosystem.
The company’s rebrand highlights the globalization of the business and is aimed at generating brand awareness among partners and users around the world. Having already consolidated its leading position in the CIS region, Parimatch Tech is bringing the Parimatch brand to international markets via its partners in Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.
“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market,” added Roman Syrotian, co-CEO of Parimatch Tech.
“Becoming Parimatch Tech is a natural step for us as a company, and formalizes and reflects our technological transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners. While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world,” said Maksym Liashko, co-CEO of Parimatch.
Parimatch Tech is an international product company. Established in 1994, the brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company’s main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.
Parimatch Tech promotes the brand’s fighting spirit through a vibrant team of brand ambassadors. The Parimatch team of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs Juventus, Leicester City, and Everton and works with several sports federations.
Parimatch Tech is actively developing its eSports offering, providing eSports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the eSports organization Virtus.Proa and counts eSports stars Daniil ‘Zeus’ Teslenko and Marcelo David ‘Сoldzera’ as global brand ambassadors .
Latest News
Million Games Expands Blackjack Portfolio with Million Blackjack London Deal
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Million Games is proud to announce the latest game launch of Million Blackjack London Deal, an authentic European-style blackjack experience designed for real players. This latest addition to the Million Blackjack series follows their first launch of Million Blackjack Peek, offering players an alternative way to enjoy the classic casino favourite.
Unlike its American-rules counterpart, Million Blackjack London Deal features a distinctive dealing style – cards are dealt one at a time, and the dealer takes only one card in the initial round. This subtle yet strategic difference brings a fresh challenge to blackjack enthusiasts, requiring sharper decision-making and an enhanced focus on game strategy.
Thomas Nimstad, CEO of Million Games, commented on the significance of introducing both versions under their traditional names: “We wanted to give players the true blackjack experience. With Million Blackjack Peek and Million Blackjack London Deal, we’re providing real players with the versions they know and love, allowing them to engage with the game in its purest form.”
Million Games remains committed to delivering high-quality, player-focused experiences, and Million Blackjack London Deal is a testament to this dedication. Whether players prefer the American Peek version or the European London Deal format, Million Games ensures a seamless and engaging blackjack experience.
The post Million Games Expands Blackjack Portfolio with Million Blackjack London Deal appeared first on European Gaming Industry News.
Latest News
CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration
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40% Match deposit bonus on new NetGame slots for all players this week
CryptoWins the cryptocurrency-only casino that celebrated its 1st anniversary in November 2024, has launched 30 exciting new slots by NetGame, including popular titles like African King, Diamond Shot, Hit in Vegas, Volcano Fruits, and Wild Buffalo. This expansion brings CryptoWins’ total game count to over 470, across 11 software providers.
NetGame’s slots offer an exceptional playing experience through original math models, vibrant art, and unique bonus mechanics. Each game features elements like Free Spins, Progressive Jackpots, Tumbling Reels, Pick’em Bonuses, Re-Spins, Fortune Wheels, Win Both Ways, and more.
Diamond Shot blends classic fruit symbols with exciting bonus features, including three types of scatters: a regular one, a stacked one for bigger prizes, and one that unlocks the tile match bonus with up to 25 free spins and a 3x multiplier, plus the possibility of a special wild.
Hit in Vegas takes you to Sin City with a 25x multiplier in the base game and a 1000x multiplier on the Wheel of Fortune. With 15 free spin features offering locked wilds, highest symbols only, and scatter pay wins, a fortune could be yours.
“At CryptoWins, we’re committed to bringing players the best entertainment possible, and with each new partnership, we expand our diverse game offerings. The cryptocurrency landscape continues to evolve, and we’re excited to be at the forefront,” says Michael Hilary, CryptoWins Manager.
In addition to the NetGame launch, CryptoWins introduced new slots from Rival in November and Felix Gaming earlier this year. The casino is also set to introduce brand-new types of games this Spring.
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CryptoWins continues to raise the bar for online gaming, providing innovative and secure experiences for cryptocurrency enthusiasts.
The post CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration appeared first on European Gaming Industry News.
Latest News
Altenar serves up improved tennis vertical
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The upgraded offering will give operators access to increased in-play opportunities and new micro markets
Altenar has enhanced its sportsbook offering with an upgraded tennis vertical, now featuring official TDI data through a strategic integration with Sportradar.
The recent launch brings fast, live data from ATP and Challenger Tour events, increasing the number of in-play betting opportunities and introducing innovative micro markets. By leveraging Sportradar’s advanced AI and deep tennis data from TDI, Altenar can now process hundreds of thousands of data points from every match, offering a significant boost in betting options for users.
The introduction of micro markets allows users to bet on events with an immediate result, such as next serve, break points or the total number of shots in a point. This new feature is expected to enhance the user experience and drive further engagement, as micro markets have already proven to be successful in soccer and major US sports.
Altenar’s commitment to utilising premium data from official rights holders underlines its focus on delivering a superior sportsbook experience. The improvements aim to boost retention rates for operators, ultimately leading to greater revenue.
Antonis Karakousis, Director of Operations at Altenar, said: “This is a pivotal opportunity to achieve our growth ambitions. By integrating cutting-edge tennis data, we are providing unique betting options and the lowest possible latency across all our operators, driving innovation in the industry.”
The post Altenar serves up improved tennis vertical appeared first on European Gaming Industry News.
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