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Latest News
From betting shop to international product company: the transformation of Parimatch into Parimatch Tech
International sports betting company Parimatch is today announcing its evolution into ‘Parimatch Tech’ to highlight its transition from a traditional betting company to a fully digitalised and product-focused technology business. The name change is the latest step in the company’s long-term technological transformation, beginning back in 2010 when only 5% of punters were betting online.
Parimatch Tech is an international product company and will continue to promote the well-established Parimatch brand globally while also providing technology and marketing solutions for the gaming and entertainment industry. As the owner and creator of the Parimatch brand, the company is engaged in brand positioning and marketing, securing new partnerships, entering into contracts with ambassadors and developing the brand ecosystem.
The company’s rebrand highlights the globalization of the business and is aimed at generating brand awareness among partners and users around the world. Having already consolidated its leading position in the CIS region, Parimatch Tech is bringing the Parimatch brand to international markets via its partners in Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.
“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market,” added Roman Syrotian, co-CEO of Parimatch Tech.
“Becoming Parimatch Tech is a natural step for us as a company, and formalizes and reflects our technological transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners. While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world,” said Maksym Liashko, co-CEO of Parimatch.
Parimatch Tech is an international product company. Established in 1994, the brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company’s main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.
Parimatch Tech promotes the brand’s fighting spirit through a vibrant team of brand ambassadors. The Parimatch team of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs Juventus, Leicester City, and Everton and works with several sports federations.
Parimatch Tech is actively developing its eSports offering, providing eSports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the eSports organization Virtus.Proa and counts eSports stars Daniil ‘Zeus’ Teslenko and Marcelo David ‘Сoldzera’ as global brand ambassadors .
Industry Awards
PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony
![popok-gaming-won-two-prestigious-nominations-at-bfth-arena-awards-ceremony](https://igamingradio.com/wp-content/uploads/2024/07/132949-popok-gaming-won-two-prestigious-nominations-at-bfth-arena-awards-ceremony.jpg)
PopOK Gaming has achieved remarkable success at the recent BFTH Arena Awards Ceremony, securing two prestigious awards that highlight the company’s commitment to innovation and excellence in the gaming industry.
The company was honored in the following categories:
1. Best FTN Casino Game for its Fast Fruits slot game which is known for its Classic design, bright colors, and seamless gameplay.
2. Best Game Achievement for Fast Master exciting crypto themed game with Avalanche reels, featuring multipliers in Free Spins
Both games have the innovative “FTN Mania” feature which awards Fasttokens for every spin.
“We are delighted to receive the BFTH Arena Awards” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “It was certainly an evening to remember. These achievements are a testament to our team’s hard work, and dedication to delivering outstanding games.”
The post PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony appeared first on European Gaming Industry News.
Latest News
Mandelli celebrates 10 years with ITL
![mandelli-celebrates-10-years-with-itl](https://igamingradio.com/wp-content/uploads/2024/07/132947-mandelli-celebrates-10-years-with-itl.jpg)
Stefano Mandelli, Business Development Manager for Innovative Technology Ltd (ITL), is celebrating a decade with the leading provider of cash handling equipment and age & identity validation technology this month. Stefano is responsible for ITL’s presence in Italy and several countries within South East Europe.
Commenting on his long-standing achievement, Stefano said, “When I first joined Innovative back in 2014, my role focussed solely on growing our presence in Italy with an emphasis on the gaming and vending industries, alongside developing new markets. After a short period I expanded my territories, and as well as looking after customer in Italy, I am now responsible for a large part of South East Europe including Slovenia, Greece and Turkey. I am particularly proud of the strong partnerships I have established in all my regions, both with the main OEMs and with our approved Trading Partners and Service Centres. These collaborations have assisted with the growth of my markets, and even during difficult periods of supply, we have optimised lead times to ensure prompt product delivery.”
Enrique Jütten, VP of Sales & Business Development for ITL’s Gaming, Amusement and Vending sectors said, “ Stefano is an asset to our company and highly valued by the team, and his customers. Stefano’s main responsibilities are customer sales, forecasting and researching potential new business segments. He is an excellent account manager who understands his customers and their business models to ensure they choose the right ITL products to meet their needs.”
Continuing Stefano said, “ The growth of ITL and the development of new products has given me the tools to create opportunities in new sectors such as retail, banking, parking and transportation over the past few years. The best thing about my job is meeting people from different countries and getting to know their culture and advising them on how our products can elevate their business. My focus for the future is to continue to expand my area with the target to introduce and extend our new technologies and solutions in emerging sectors.”
Concluding Enrique said, “This is an impressive achievement and I would like to thank Stefano for his commitment to ITL. I look forward to seeing Stefano continue to grow our presence in his regions, and reach new markets over the coming years.”.
The post Mandelli celebrates 10 years with ITL appeared first on European Gaming Industry News.
Latest News
BGaming evokes cartel chaos in Grand Patron
![bgaming-evokes-cartel-chaos-in-grand-patron](https://igamingradio.com/wp-content/uploads/2024/07/132945-bgaming-evokes-cartel-chaos-in-grand-patron.png)
Popular iGaming content provider BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol.
The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.
Unpredictable gameplay is the main appeal of Grand Patron, with Spawner, Prison and Bombastic modifiers shaping its direction. Spawner sees a Wild or any regular symbol appear on both additional reels, leading to three of these symbols being added to the main game field. Prison features a question mark symbol landing on one of the additional reels, while the other sees a paytable symbol drop. The paytable character on the main reels will then be locked for a respin. If the Prison symbol lands on both extra reels, all symbols are locked and the screen is filled with one random paytable symbol, resulting in a win across all 20 paylines.
The Bombastic modifier occurs when a bomb symbol appears on one additional reel and any regular symbol on the other. The corresponding regular symbol on the main reels then explodes at the end of the spin. Random symbols fill the spaces, with the potential for future wins. Two bombs on additional reels clear the reels and trigger respins.
Free Spins mode is granted when two Scatters appear on the extra reels during the main game, with an initial 12 spins triggered. If a Prison symbol lands at the start of the round, three extra free spins are awarded. Additionally, players can purchase one of three Free Spins modes for between x100, x250 or x1,000 of their bet amount.
The Wild has the power to substitute all paying symbols in Grand Patron, while the Multiplier can greatly increase wins.
Aliaksej Baliukonis, Game Designers Team Lead at BGaming, said: “Just like a life of crime depicted in cartel movies, Grand Patron has twists and turns at every spin. Players who like unpredictable, high-volatility games will enjoy this release, which is one of our most feature-rich titles to date.”
The post BGaming evokes cartel chaos in Grand Patron appeared first on European Gaming Industry News.
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