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Yggdrasil prepares for cascading thriller in Crystal Falls MultiMax™

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Yggdrasil, the leading worldwide publisher of online gaming content, has rolled out the first YG Masters hit incorporating its thrilling Game Engagement Mechanic (GEM) MultiMax, together with Bulletproof Games.

The 3×5 slot features cascading reels, where all winning symbols are removed, allowing new symbols to fall in their place. Cascade+ is a mechanic where the chaining of multiple wins increases the players’ position on the free spins trail – the further they climb the more spins are awarded.

Four or more successful cascades trigger free spins, where the MultiMax multiplier, with each reel possessing its own multiplier count. Every payline win is then multiplied by all multipliers involved in each win. The multiplier count is not reset until the end of free spins, with a total possible multiplier of 3,125x.

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In Crystal Falls MultiMax there is the chance to use the Encore Game Mode which allows players to significantly enhance their free spins hit frequency at a cost of 50% more of their stake. By converting two losing positions into a respin, players have an extra chance to improve their trail position.

In certain jurisdictions, Crystal Falls MultiMax also features a Buy A Bonus option, allowing players to immediately progress to free spins.

Crystal Falls MultiMax is one of four GEMs offered by Yggdrasil with the mechanics featuring in the supplier’s own titles as well as being available to YG Masters partners to include into their own game development, with several studios already signing up to the offering.

Stuart McCarthy, Head of Product and Programs at Yggdrasil, said: “We are delighted with the performance of our GEMs which take gaming experiences to the next level and we are excited to introduce the first YG Masters title to feature our MultiMax mechanic.

“Crystal Falls MultiMax brings exciting gameplay filled with cascading wins, huge multipliers and plenty of additional player-centric features. With more cascades leading to even bigger wins, there is huge win potential in this thrilling new addition to our portfolio.”

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Michael Bullock, Technical Director at Bulletproof Games, said: Crystal Falls MultiMax and Cascade+ mechanics. With the addition of the Encore game mode, the player can change the profile of the game to match their preference.

“The exponential impact of the MultiMax is on the YG Masters program knowing that players across the globe can experience this special game.”

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Douglas Harrison

MotorCity Casino Hotel Promotes Douglas Harrison to Director of Slots

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MotorCity Casino Hotel has announced the promotion of Douglas Harrison to Director of Slots. Harrison brings over 23 years of technical and operational experience to his new role.

Since joining MotorCity in 2001, Harrison has been a key asset to the team, starting as a Technical Shift Manager. Over the years, he has excelled in various roles, including Slot Manager and Project Manager, successfully leading slot projects and developing strategies to optimize both operational efficiency and technical performance.

“I look forward to working with our talented team to enhance the guest experience and drive innovation within slot operations. I’m excited to introduce new ideas and further improve our slot offerings,” said Harrison.

“Douglas’ deep understanding of the Slot Operations and Slot Technical Departments positions him to lead every aspect of this critical area of the casino, ensuring sustained excellence and growth,” said Stacey Young, Senior Vice President of Casino Operations.

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The post MotorCity Casino Hotel Promotes Douglas Harrison to Director of Slots appeared first on Gaming and Gambling Industry in the Americas.

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AJ Mazza

Jamie Foxx Spotlights BetMGM Casino in New Commercial

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BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. The 30-second spot entitled “Vegas Lights” showcases the relationship between the award-winning online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.

“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.

“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand. The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s award-winning agency of record, Highdive, the spot was directed by the award-winning duo, The Malloys, with Superprime, and shot with renowned cinematographer Jeff Cronenweth.

Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”

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Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”

The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.

AJ Mazza, Brand Director of BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him.”

The post Jamie Foxx Spotlights BetMGM Casino in New Commercial appeared first on Gaming and Gambling Industry in the Americas.

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Boyd Gaming

Valley Forge Casino Resort Appoints Martha Morales as New VP and GM

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Valley Forge Casino Resort, a premier gaming and entertainment destination, announced the appointment of Martha Morales as its new Vice President and General Manager, pending regulatory approval.

Morales brings extensive leadership experience in the gaming and hospitality industries, most recently as Assistant General Manager of The Orleans Hotel and Casino in Las Vegas, a Boyd Gaming property. Prior to joining Boyd Gaming in 2023, she held various leadership roles at a major casino on the Las Vegas Strip.

Morales succeeds Ron Bailey, who has been appointed general manager of Boyd Gaming’s new casino resort development in Norfolk, Virginia.

“I am absolutely thrilled to join Valley Forge Casino Resort as General Manager and couldn’t be more excited for the opportunities ahead. The dedication and passion of this team are truly inspiring, and I look forward to working together to elevate the guest experience. Communication and collaboration are central to my leadership approach, and I’m committed to fostering an environment where every team member feels empowered to contribute and share their ideas,” said Morales.

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A graduate of the University of Nevada, Las Vegas, with a bachelor’s degree in Hotel Administration-Hospitality Management, Morales also holds an MBA from the University of Southern California. Throughout her career, she has been recognized for her leadership and industry contributions, including being named one of UNLV’s 50 Most Intriguing Alumni and a Las Vegas Inc. 40 Under 40 honoree. She was also honored by OutFront Media during Hispanic Heritage Month for her impact on the Latino community and was recently recognized as one of 2024’s Women Rising in Gaming by CDC Gaming and Global Gaming Women.

The post Valley Forge Casino Resort Appoints Martha Morales as New VP and GM appeared first on Gaming and Gambling Industry in the Americas.

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