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Kindred acquires Relax Gaming to strengthen its focus on product differentiation and customer experience

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Kindred Group has signed an agreement to acquire the remaining outstanding shares in Relax Gaming, a leading and rapidly growing B2B iGaming supplier, at an implied valuation of up to EUR 320 million for 100 per cent of the shares on a cash free and debt free basis. Kindred has been invested in Relax Gaming since 2013 and the transaction will allow Kindred to acquire the remaining 66.6 per cent of the outstanding shares. The acquisition accelerates Kindred’s strategy to increase its focus on product and customer experience by strengthening Kindred’s product control and product differentiation capabilities.

Kindred Group plc (Kindred) has signed an agreement to acquire the remaining 66.6 per cent of the outstanding shares in Relax Gaming. The transaction values the company at up to EUR 320 million on a cash and debt free basis (Enterprise value) and a total value of the outstanding shares of approximately EUR 295 million (Equity value). Kindred will pay an initial consideration, settled in cash upon completion, of approximately EUR 80 million (on a cash and debt free basis). In addition to the initial consideration, the maximum earn-out payments amount to EUR 113 million and may become payable in 2022 and 2023, subject to Relax Gaming achieving certain earnings thresholds. The transaction will be financed through Kindred’s existing cash and credit facilities.

Relax Gaming is a market leading B2B iGaming software supplier that designs and develops online casino games, supported by an open distribution platform for third party aggregation as well as proprietary poker and bingo products. The company was founded in 2010 and has today c. 240 full-time employees with four main hubs in Malta, Estonia, Sweden and Serbia. Kindred has been invested in Relax Gaming since 2013 and was prior to the transaction the largest owner with 33.4 per cent of the outstanding shares.

“Through this acquisition we add a rapidly growing and profitable B2B business with a world-class product portfolio, giving us greater control over our casino, poker and bingo offering, putting Kindred in a significantly better position to achieve our long-term strategy to increase our focus on product differentiation and customer experience”, says Henrik Tjärnström, CEO at Kindred Group.

“Joining Kindred Group comes as a natural next step in our long-standing cooperation with Kindred across all our product verticals. Kindred’s strengthened presence will allow Relax Gaming to further invest in and accelerate the expansion of our B2B offering across the globe. We will continue the Relax Gaming journey as a separate B2B entity with unchanged product portfolio and overall strategy, staying true to our values and respecting the hard-earned trust of our customers. Our continued independence is a key element of the transaction, and I am happy to remain on the board of Relax Gaming”, comments Patrik Österåker, Co-founder and Chairman of the Board at the Relax Gaming.

Relax Gaming currently supplies poker and bingo content on an exclusive basis to Kindred along with high quality casino content. The acquisition is expected to generate annual run-rate synergies of EUR 8 million within the next three years for the Group driven especially by lower investment needs and reduced cost of sales. With Relax Gaming as an important addition to the Group, Kindred will be able to further develop its own proprietary product portfolio, and thereby secure unique content differentiation in line with the Group’s strategic direction.

In order to secure continued integrity of Relax Gaming’s B2B customers, Kindred’s intention is to keep Relax Gaming as an independent entity within the Group with a separate Board of Directors and management team. Kindred’s ambition is to continue to invest in Relax Gaming to cement its position as a leading B2B iGaming supplier by further strengthening Relax Gaming’s product offering and by broadening their B2B customer base. In conjunction with the completion of the transaction, all existing employee share option programs in Relax Gaming will be exercised, and Relax Gaming’s management, who is committed to the future success of the company, will retain an ownership of c. seven per cent of total fully diluted shares in the company and Kindred’s ownership in Relax Gaming will be c. 93 per cent after the completion of the transaction and the exercise of the options.

In the last twelve months leading up to May 2021, Relax Gaming generated revenues of approximately EUR 25 million with an EBITDA of approximately EUR 10 million.

The transaction is conditional to customary regulatory approvals and is expected to be completed in the fourth quarter of 2021.

J.P. Morgan has acted as financial advisor and Cirio Advokatbyrå has acted as legal advisor to Kindred in connection with the transaction.

Roschier Attorneys Ltd acted as the legal advisor to the shareholders of Relax Holding Limited in the transaction.

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Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker

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In honor of the upcoming 56th annual World Series of Poker, Ariva Serviced Residences, the official luxury apartments of the Las Vegas Raiders and Las Vegas Aces, has unveiled an exclusive offer to those looking for an extended stay of 31 days or more.

Conveniently located just minutes from the action on South Las Vegas Boulevard, Ariva Serviced Residences is offering guests 10% off their stay from today through July 16. In addition, guests who sign up during this time frame will receive a $200 UberEats gift card to fuel guests between hands.

The luxurious selection of premium serviced residences come equipped with extensive, full-service amenities that create an exclusive atmosphere for guests. Each residence comes fully furnished, with luxurious amenities such as Frette linen, Matouk terry, Grown Alchemist bath products, Smart TVs, Nespresso machines, high-end appliances, refrigerators stocked with the basics and weekly housekeeping services. Residences range in size from one, two and three-bedroom serviced apartments to lavish, multi-bedroom penthouses.

“We are excited to present this special offer to attendees of the 56th annual World Series of Poker. Ariva Serviced Residences provides a restful, upscale retreat just minutes from the excitement of the tournament, making it perfect for players, fans and executives visiting for the event,” said Sylvia Wong, director of WTI, Inc., the owner of Ariva Serviced Residences.

Ariva Serviced Residences also offers access into all amenities on the property that includes a 24-hour business center, a newly-opened Sky Deck and Sky Lounge with surrounding views of the mountains, a pet park, a state-of-the-art fitness center, a Zen garden, four resort-style pools (three of which are heated), two spas and so much more.

To reserve an upscale residence at Ariva for this year’s annual poker event, call or text 702-820-1266 or email [email protected].

For more information on this offer, please visit arivaservicedresidences.com/offers.

 

The post Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker appeared first on Gaming and Gambling Industry in the Americas.

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Equiom appoints Vicky Stables as Managing Director of Jersey office

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Equiom is pleased to announce the promotion of Vicky Stables to the role of Managing Director of its Jersey office, marking a significant milestone in the Group’s ongoing growth and leadership evolution.​

Vicky joined Equiom in April 2024 as Head of Private Wealth and Family Office – Jersey, bringing over 25 years of fiduciary experience. In this role, she has built strong relationships across the team and developed a deep understanding of the firm’s operations, values, and clients. Her appointment reflects Equiom’s commitment to recognising internal talent and promoting from within.​

In her new role as Managing Director, Vicky will lead the Jersey office, which offers a broad range of services including Corporate Services, Private Wealth, Family Office, and Employee Retirement and Reward Services. Her extensive experience in managing relationships with high net worth and ultra high net worth clients, particularly in Asia and the Far and Middle East, positions her well to guide the office through its next phase of growth.

Vicky is an Associate of the Corporate Governance Institute, a Chartered Manager of the Chartered Management Institute, and holds certificates in Islamic Finance and Offshore Administration. She has been recognised as a Citywealth IFC Powerwoman and Future Leader, highlighting her significant contributions to the industry.​

“I am proud to take on the role of Managing Director for Equiom’s Jersey office,” said Vicky Stables. “Over the past year, I’ve had the privilege of working with a talented team and engaging with our valued clients. I look forward to leading our Jersey office as we continue to expand our services and uphold the high standards that Equiom is known for.”​

Jon Jennings, CEO of Equiom Group, commented: “Vicky’s promotion is a testament to her leadership and the depth of experience she brings to our organisation. Her appointment aligns with our strategic focus on growth and our commitment to nurturing talent from within. I am confident that under Vicky’s leadership, our Jersey office will continue to thrive and deliver exceptional service to our clients.”​

This appointment follows a series of strategic senior hires in Jersey, including the addition of Mark Lindsay as Head of Employee Retirement & Reward Services and Natalie McGinness as Director within the same team, as well as Sarah Cobden as Head of Corporate Services – Jersey and Vanessa Blanchet as Executive Director, Corporate Services – Jersey. These appointments underline Equiom’s commitment to strengthening its leadership team and expanding its service offerings in key areas.

 

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SCCG Announces Partnership with FLI Golf

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SCCG Management, a global leader in advisory services for the gaming and sports industries, has announced a strategic partnership with FLI Golf, the groundbreaking professional disc golf league redefining the sport for a new generation of fans, athletes, and bettors.

FLI Golf has quickly established itself as the most innovative and dynamic force in disc golf. By transforming traditional gameplay into a high-energy, broadcast-ready format—with structured halves, halftime analysis, and thrilling par-3 courses—the league has created a product that captivates spectators and resonates with modern sports culture. With a global roster of elite talent from the US, Estonia, Finland, and Laos, FLI Golf delivers competitive intensity, record-breaking prize pools, and a clear vision for what disc golf can become on the world stage.

The league currently owns all its teams and boasts the most talented athlete lineup in the sport. With events hosted at premier venues across the country and a rapidly growing fan base, FLI Golf is poised to franchise the league and scale globally. At the heart of its future expansion is a robust database of player statistics—designed not only to drive fan engagement but also to power highly accurate, competitive betting lines that elevate the sport’s betting potential.

To support this next phase of growth, SCCG Management will provide full-spectrum advisory services, including business development, capital raising, and the sourcing of strategic sponsors and brand partnerships across the US. SCCG will also lead efforts to activate sports wagering around the league, facilitating introductions to leading technology providers and sportsbook operators while guiding regulatory readiness.

One of the most exciting elements of this partnership is SCCG’s work to integrate FLI Golf into the Tribal gaming ecosystem. With decades of deep relationships in Tribal markets and across brick-and-mortar casino properties, SCCG will work to bring live FLI Golf experiences to casinos across the US—unlocking a powerful new category of in-person entertainment and sports betting activation.

“We couldn’t be more excited to welcome SCCG as our strategic partner. Their deep expertise in sports and gaming, along with their global network of partners and investors, gives FGL the backing it needs to change the game for professional disc golf and bring a bold new vision to life,” said Andrew Panza, CEO and Tour Director of the FLI Golf League.

“FLI Golf has created something truly special—a disruptive, fan-first league that’s built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering, data, and tribal casino partnerships. This is just the beginning,” said Stephen Crystal, Founder and CEO of SCCG Management.

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