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RMG and SIS launch first daily betting service in India via NorthAlley contract

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Indian audiences will be seeing more of Frankie Dettori and other British and Irish stars

Racecourse Media Group (RMG) and Sports Information Services (SIS) are delighted to launch the first daily betting service in India via an agreement with Pari-Mutuel and Fixed Odds Wagering Company NorthAlley.

The deal enables British and Irish racing content to be shown live for Pari-Mutuel (tote) betting into local pools via the Hyderabad Race Club’s digital platforms.

RMG has the broadcast rights to 34 British racecourse shareholders, including the likes of Epsom, Newmarket, York and Goodwood, while SIS holds the rights to all 26 Irish racecourses, including the Curragh and Leopardstown, plus Chelmsford City in the UK.

Ian Houghton, Director of International at RMG, said, “We’re delighted to see our racing broadcast in India thanks to this ground-breaking joint venture with SIS and NorthAlley. The service has now fully launched and initial turnover levels on British and Irish races have been encouraging. All being well, we very much hope to roll out the service to other regions in India in future and introduce fixed odds betting.”

Joe Andrews, Digital Sales Manager of SIS, said: “It is very exciting to be launching in India for the first time and we’re thrilled that Indian racing fans will now have such a comprehensive portfolio of high-quality racing from which to choose. British and Irish racing is among the very best in the world and the betting opportunities it presents to NorthAlley and its customers are very wide-ranging.”

Suresh Paladugu, CEO of NorthAlley, said: “We are excited to bring international races to Indian punters in the most convenient way for the first time in India. We highly appreciate the initiative and support from Hyderabad Race Club management in making this happen. We will continue to work with RMG and SIS to enhance experience and bring quality content for Indian players.”

 

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Parimatch renews commitment to Southeast Asia at SiGMA Manilla

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Global entertainment company drives talent search and affiliate program across the region

Parimatch, the global entertainment company, will join SiGMA Manilla, the premier regional gaming event, renewing its commitment to Southeast Asia and showcasing its top-level services and partnership opportunities.

Parimatch’s presence at SiGMA Manilla coincides with the launch of the Parimatch employer brand in Southeast Asia in the second quarter of the year and a dedicated Asia careers site on June 1, with over 100 open roles.

The company will also be expanding its highly successful affiliate program Parimatch AFF across the region, offering exclusive terms and full support for solo media buyers and teams with high quality traffic. The program is already operating globally, including in the Middle East, Southeast Asia, and Europe.

The company’s stand (N2145) will feature the exciting events and offers that have come to be expected from the premium global brand. Come and meet the Parimatch team, connect and close deals; join winning premium giveaways and win luxury prizes, grab exclusive merchandize, and relax in our chill bar zone.

Parimatch is also an official sponsor of the Affiliate Retreat by SiGMA, a three-day retreat for affiliates in stunning El Nido.

Parimatch’s presence at SiGMA Manila this year highlights the brand’s renewed focus on expanding its highly successful affiliate program, PM AFF, and attracting top talent across Southeast Asia. The company continues to invest in a people-first, performance-driven culture — something visitors will experience firsthand at the Parimatch stand. The team looks forward to reconnecting with long-term partners and forging new relationships during the event.

The post Parimatch renews commitment to Southeast Asia at SiGMA Manilla appeared first on European Gaming Industry News.

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Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025

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Amusnet is set to participate in SiGMA Asia 2025, one of the region’s premier gaming exhibitions, taking place on 4-5 June 2025 at the SMX Convention Center in Manila. The event is expected to welcome over 20,000 delegates, including government officials, senior executives, global operators and providers, as well as prominent industry influencers. Endorsed by PAGCOR (Philippine Amusement and Gaming Corporation), Cagayan Economic Zone Authority (CEZA), and Philippine Tourism Promotions Board (TPB), SiGMA Asia serves as the premier forum for charting the future of gaming in the region.

“Our participation at SiGMA Asia marks an important step in establishing presence across the region. We are focused on expanding our local team and building on our ongoing market research to create a compelling portfolio that resonates with local preferences. We are deeply aware of the region’s diverse cultural and regulatory landscape, and this understanding remains a cornerstone of our long-term strategy,” said Borislav Marinov, Head of Business Development, Land-Based at Amusnet.

At the event, visitors will have the opportunity to experience the premium Type S 32 slot cabinet, powered by the AmuseBox platform. This platform supports a vast variety of games featuring player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins and many more, including the signature four-level bonus game, Jackpot Cards Plus – a proven driver of player engagement and revenue growth.

Amusnet will also present a curated selection of its popular slot titles, including 20 Golden Coins, Candy Palace, Cocktail Rush, Cavemen and Dinosaurs, Extra Crown, Hot Deco, 27 Eternal Hot, as well as new releases like Coin Gobbler and the upcoming Asia-inspired theme slot.

The company will also showcase its Live Casino offerings, including Dynamic Roulette 120x and three next-generation Virtual Roulettes. The portfolio also features the newly released Showtime Roulette 500x, offering unparalleled customization options; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which merges slot-style gameplay with the excitement of live-streamed action.

An important product highlight will be Amusnet’s latest bonus system Golden Coins Link Jackpot and the promotional tool Tournaments.

The post Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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12BET Brings the Aviator Craze to Players with Spribe’s Trending Games

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12BET, a trusted name in global iGaming since 2007, has announced the addition of Spribe’s hit Crash games to its growing lineup. This new partnership introduces one of today’s fastest-growing and most engaging game formats to 12BET players, blending simple mechanics with high-stakes decision-making for a pulse-pounding experience.

Spribe is widely known for pushing boundaries in casual, skill-based gaming. Its flagship title, Aviator, has quickly become one of the most buzzed-about Crash games worldwide. The format gives players full control as they decide when to cash out while multipliers climb—creating a unique mix of strategy, timing and excitement.

By launching Spribe’s game suite, 12BET continues to expand its offerings to match the evolving interests of modern players. To mark the launch, the platform is rolling out an exclusive Daily Mission Challenge where everyone can win Rupees 488 everyday. However, one needs to have an account and be registered user to avail this exclusive offer.

With Crash-style games surging in popularity, a number of unofficial sites have begun to appear, offering deals that seem too good to be true. Even manipulating the outcomes of the crash games. 12BET encourages players to stay cautious and choose licensed platforms for the best experience.

As a fully regulated operator, 12BET works only with certified providers like Spribe. All games on the platform are thoroughly tested and certified by the regulatory body before they are integrated. Choosing a licensed platform means players can enjoy the action with peace of mind, knowing their data and winnings are protected.

Backed by nearly two decades of industry experience, 12BET remains focused on delivering innovative, secure, and player-first entertainment. The addition of Spribe’s Crash games is just the latest move in the brand’s mission to bring cutting-edge content to players worldwide in a safe and reliable environment.

The post 12BET Brings the Aviator Craze to Players with Spribe’s Trending Games appeared first on European Gaming Industry News.

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