Overhaul positions supplier perfectly for new tier-one markets and partners 

 BetGames.TV, the leading live dealer and betting games supplier, has announced a hugely exciting relaunch to its signature lottery products, further enhancing the content’s best-in-class tone and image.

Re-designed and rebuilt, BetGames’ Lucky Lottery studios now boast a cutting-edge look and feel and along with new features, technical advances and improved security, coming together to offer a superior player experience.

Strategically positioning its entire lotto portfolio to be front and centre for its growth ambitions in key new markets with leading operators, BetGames’ launch is set to define the next generation of lotto provision for the industry.

The three games which make up BetGames’ core offering have all had respective facelifts and improvements with Lucky 5, 6 and 7 lottery games receiving new backdrops, graphical balls on selection and full HD video quality.

Lucky 7 has benefited from a further upgrade, with BetGames’ Emerald machine now deployed, which has already netted a hugely successful revenue surge when trialled with Lucky 5 – with BetGames confident of further success in its latest rollout.

As well as the addition of multiple additional cameras in-studio, BetGames has also added a whole new layer of integrity to its operation, enabling both the end-user and auditor to view all angles of the production area. When the draw starts, the view automatically switches to the main camera.

The ability to use either a remote presenter or RNG-based technology using pre-recorded videos will also feature, ensuring BetGames can remove any issues of language barriers for global reach and further boosting its international appeal.

Risk mitigation has also been significantly developed for to ensure future pandemic-proofing and will provide the ability for games to continue – even if evacuations or stay-at-home conditions are put in place.

Commenting on the launch, BetGames.TV’s CEO, Andreas Koeberl, said: “The overhaul of our lottery offering is the latest in a line of continuous improvements we’re making to our portfolio, ensuring that they continue to offer the market-leading entertainment and player experience that we’re renowned for.

“We believe that by reloading our Lucky Number lotto games, we will see significant growth in several areas including bet counts, time-spend, player retention and ultimately, increased revenue.

“Allied with our straightforward, industry-leading integration times, our unique commercial proposition will be unrivalled in the market.”

Offering winning combinations of low-spend and extended playing sessions for players, BetGames has proven itself as the industry’s ‘go-to’ live dealer supplier thanks to its uniquely immersive betting experience, ease-of-use, and high bet rates.

The studio holds licences issued by multiple jurisdictions including the UKGC, MGA and Curacao, while being compliant with the local regulatory requirements of Italy, Colombia and various South African gambling authorities. Swedish regulatory approval is also expected within the coming months.