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Psychology of Online Casinos vs Land Based, Analysis of 41 Studies Conducted by Leanbackplayer.com

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Leanbackplayer has released a summary of new findings on the psychology of gambling and how it affects the brain: https://www.leanbackplayer.com/psychology-casino-games/

The research looked at 41 studies from 17 different journals over the past 5 years and compiled findings from each.

The research was performed by Will Titterington and Quincy Miller, veteran gaming industry professionals.

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The Research Findings

Finding #1

Online casinos have built-in advantages that their brick-and-mortar counterparts struggle to match. Online casinos are more convenient, require less overhead to operate, and allow players to gamble in complete anonymity — important advantages that regular casinos will never be able to replicate.

“In online live casino gaming, the anonymity of the internet allows players to privately engage in gambling without the fear of stigma,” said Dr. Mark Griffiths, a Distinguished Professor of Behavioural Addiction at Nottingham Trent University.

Finding #2

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The biggest advantage brick-and-mortar casinos have is consumer trust. Despite advances in cybersecurity, many gamblers simply don’t trust online casinos not to rig the games against them. As long as brick-and-mortar casinos have the edge in trust, they’ll likely enjoy a large slice of the gaming market.

Finding #3

Online casinos may be more dangerous for problem gamblers. The ability to gamble at any time, day or night, without any of the traditional societal safeguards that keep problem gamblers in check can be a recipe for disaster.

“Fundamentally, increased accessibility of gambling activities enables the individual to rationalize involvement in the risk-behavior by removing previously restrictive barriers such as time constraints emanating from occupational and social commitments,” Griffiths said.

Finding #4

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Gambling utilizes the power of uncertainty to literally reprogram the brain. Gambling changes how the brain releases dopamine, the so-called “feel-good neurotransmitter.” Over time, the brain adjusts to higher and higher doses, reducing its effectiveness, so that gamblers have to play longer and bet more to get the same effect.

According to one study, the release of dopamine reinforces maladaptive gambling, creating a self-perpetuating destructive behavior.

Finding #5

Casinos — both online and brick-and-mortar — are using new technology to exploit players’ brains. Advances in gaming technology — most notably “losses disguised as wins” — are changing how long players gamble and how much they wager, often with catastrophic results.

Finding #6

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The root of gambling addiction may lie in the supplementary eye field (SEF), a little-understood region of the brain designed to control the movement of the eyes. People with dopamine deficiencies also experience abnormalities in the SEF, making them more susceptible to addiction.

Researchers investigating monkeys found that increased neuron activity in this region corresponded to increased risk-taking behavior, and a lack of dopamine increased neuron activity, creating a vicious loop.

Finding #7

Problem gamblers fit a troubling profile. Addiction is more likely to affect men, minorities, and those with preexisting health conditions, and the rise of mobile gaming is making it easier for these people to fall into self-destructive patterns.

Prior to internet gambling, many of these vulnerable individuals weren’t affected so long as they didn’t live near a casino; however, the rise of mobile gaming has led to a corresponding rise in problem gambling among these demographics.

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Finding #8

The solution to problem gambling may lie in setting limits. If casinos would enforce — and gamblers would adhere to — limits on how much can be wagered or how long sessions can last, problem gambling could be severely curbed.

About Leanbackplayer.com

Leanbackplayer covers global igaming trends, regulations, and news.  The Leanbackplayer research team also conducts original surveys and reports that can be found on https://www.leanbackplayer.com/category/news/.

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ELA Games Concludes a Successful SBC Summit

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ELA Games, an innovative game studio, successfully concluded its participation in the prestigious SBC Summit in Lisbon. Over the course of the multiday event, the team demonstrated multiple games and new content to guests.

Over 25,000 delegates attended the networking conference, and the ELA Games team welcomed iGaming professionals, operators and industry leaders at its accommodating stand. Interest and attention around the studio’s new games and upcoming titles flourished as current and prospective partners and customers visited the stand to demo ELA Games’ offerings.

Joker Cashpot and Devil’s Treasures were key points of interest for visitors. The team described Joker Cashpot’s unique gameplay mechanics and outlined the game’s success. Visitors were also intrigued by Devil’s Treasures’ captivating PopWins™ mechanics, which allows players to chain together massive wins. Apart from these two key games, the team highlighted new releases like AquaMafia and Farm Hunt.

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David Fall, ELA Games’ Business Development Manager, commented on the studio’s attendance at the event, saying, “It’s always a pleasure to meet current and prospective partners, as it allows ELA Games to gather feedback and communicate with the public directly. The SBC Summit was a great success for our studio as we made valuable additions to our professional network and feel motivated to close 2024 strong. We look forward to future events where we can continue to demonstrate our growth.”

The ELA Games studio held key discussions with industry figures and outlined the company’s recent expansion. In 2024, ELA Games committed to double its game output to two titles per month. To facilitate this increase in production, the studio underwent a massive change, doubling its creative and technical teams. This news was well-received by partners, who are excited to see how ELA Games will continue to create innovative and high-performing games.

ELA Games has more expansive plans for 2024 Q4. It will continue to publish two games per month and attend key industry events. You can meet David Fall and the team at the SiGMA Summit Europe in Malta from November 11 to 14.

The post ELA Games Concludes a Successful SBC Summit appeared first on European Gaming Industry News.

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1/ST BET

SGG Media & 1/ST Bet Bring New Generation of Fans to Horse Racing

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Walking into the racetrack at Santa Anita on Saturday was more like walking into a sophisticated Hollywood mansion party than a gambling venue.

Santa Anita went ‘all in’ by throwing one heck of a horse racing celebration aimed at attracting a young, stylish group of fans. There was a thrilling three-horse photo finish in The California Crown $1 million stakes race, but the crowd was there to party and mingle first, cocktail and dine second, and maybe add in a bit of old-fashioned horse race gambling too.

SGG Media, the leading sports social media marketing agency, was one of the selected advertising partners to ensure the word got out about this ‘must attend’ L.A. event.

SGG’s young CEO, Troy Paul, (age 27) knew just what to do – by arranging seating and private boxes for six of his top L.A.-based social media Influencers and their 10 million social media followers. The value of SGG Media’s in-depth understanding of how to interact with younger fans certainly came to the fore in the run-up to the race, with the company’s clever strategic planning creating one million event-focused social media impressions that helped draw fans into the action.

SGG Media has a strong track record for promoting top sporting events by using its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers – and Troy is certainly no stranger to the racetrack either, having begun attending races with his dad at the age of four before going on to visit major races such as the Derby and the Belmont.

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Troy Paul, Chief Executive Officer at SGG Media, said: “Santa Anita threw one great race day party, bringing guests food from L.A.’s trendiest restaurants such as Funke and Wally’s while also giving them the chance to dance to first-class entertainment from star artists including Shaboozey.

“From SGG’s perspective, we’re thrilled to bring younger fans to events like this by showing them the excitement and beauty of horse races in stunning venues like Santa Anita, so we’re happy with the buzz we could create around what was a stunning party and an exciting day at the races.”

Peter Rotondo, Senior Vice President at 1/ST Racing, said: “California Crown was a huge success that featured top quality stakes horses, drew over 21,000 fans and generated total national wagering of nearly $24 million dollars”.

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Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom

Shape Games signs long-term agreement with Choctaw Nation of Oklahoma

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One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.

The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.

Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.

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Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.

“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”

Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.

“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”

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