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Relax Gaming transforms front-end integration with Relax Apex™ launch

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Relax Gaming, the igaming aggregator and supplier of unique content, has launched Relax Apex, its next-generation aggregation overlay, set to revolutionise the delivery of content while significantly diminishing QA and compliance efforts for operators.

Designed to vastly simplify and symmetrise content for a faster route-to-market for its partners,

Relax Apex comes as a response to the increasingly fragmented challenges present in today’s regulatory environment.

Its launch marks a true gamechanger for Relax’s partners and operators, providing a scalable front-end overlay that enables a faster route-to-market with next to no regulatory obstacles, ensuring a radical reduction in vetting requirements – taking countless game-by-game verification procedures down to one.

Paving the way for automated custom integrations across Relax’s roster of hand-picked studios on behalf of its operators, Relax Apex will also offer promotional suite access. Using just one overlay, it ensures full compliance adherence across a host of developers and games, redefining jurisdictional support.

The essence of Relax Apex, aligning with the company’s overall philosophy, is business simplicity and driving true differentiation – reducing costs, time, and boasting unrivalled speed-to-market.

Commenting on the launch, Simon Hammon, CPO at Relax Gaming said: “Relax Apex is truly a game-changing development – as a company renowned for our technological architecture, we’re exceptionally proud of what we’ve achieved with it.

“Our core goal for Relax Apex is that it mitigates the fragmentation that the industry currently endures and not only does it provide a tool to cut through these complex challenges but it’s also a living product that will constantly evolve to meet whatever shifts the industry experiences in the future.

“It offers symmetry of all content and frees operators and partners to focus on running their businesses effectively.”

Relax has enjoyed an outstanding first six months of 2021, with a record-breaking 16 nominations across the EGR B2B Awards and the CasinoBeats Developer awards, as well as taking home “Casino Content Supplier” at the EGR Nordics Awards in February.

In total, Relax offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

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Gaming Americas Weekly Roundup – August 25-31

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry. Read on and get updated.

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DraftKings has introduced credit card deposit ban for US customers. This decision aligns them with other major gambling operators, such as Fanatics Betting & Gaming, Betr and Sporttrade, which have already banned credit card funding for wagering accounts. It also comes on the heels of another major announcement by DraftKings. Starting September 1, DraftKings will charge a 50-cent fee for every mobile and online bet placed in Illinois using its Sportsbook platform.

Virginia lawmakers are actively debating whether to establish a new regulatory agency to oversee iGaming. The joint subcommittee discussed a bill to create the Virginia Gaming Commission. It would manage all gambling verticals beyond the lottery. Currently, the Virginia Lottery regulates sports betting and casinos, while other agencies manage charitable gaming and horse racing. Lawmakers also considered legalising online casinos, including real-money platforms.

This summer is shaping up to be a strong one for the Atlantic City casinos and their online gambling operating partners. According to the latest data collected by the state, the total gambling revenue for the casinos and their operating partners from in-state online gambling was nearly $250 million during July. That represents a nearly 27% increase over last year’s total revenue for July, and it comes on top of a more than 23% year-over-year increase measured during the month of June. In all, revenue this year from online gambling through the end of July topped $1.6 billion, up 23.3% compared to the same period last year, according to a report from the state’s Division of Gaming Enforcement, which regularly tracks gambling revenue earned legally in New Jersey.

The Uruguayan Government has taken an important step towards legislating and taxing gambling activities. A new decree, decree number 167/025, gives life to a special tax on bets placed with electronic game machines and automatic betting systems installed within casinos and authorised entertainment spaces. It was signed into law by President Yamandú Orsi and Minister of Economy Gabriel Oddone and is a careful step in the direction of allowing more direct contributions to the state’s fiscal system. The new regulation imposes a 0.75% tax on the total amount of each wager. That is, regardless of whether the wager is placed in chips, coins, bills, e-money or other equivalent sources, the initial amount wagered by the player is subject to tax.

Leading gambling companies Caesar’s Entertainment, MGM Resorts International and Las Vegas Sands have recently been spotlighted in the 2025 “Low-Wage 100” report. This annual publication by the Institute for Policy Studies and Inequality.org identifies S&P 500 companies that show the smallest median wages for their employees compared to the large earnings of their top executives. These pay gaps have sparked ongoing criticism of the casino industry. Since 2019, the top executive pay at Caesar’s has more than doubled, surpassing the 40% wage increase seen among its workforce. Though MGM and Las Vegas Sands have also raised executive salaries at a faster rate than employee wages, their growth was less dramatic compared to Caesar’s. Industry critics suggest these pronounced salary gaps damage employee morale and complicate talent retention, ultimately hindering long-term growth.

The post Gaming Americas Weekly Roundup – August 25-31 appeared first on European Gaming Industry News.

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Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach

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B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.

Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.

Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.

Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.

Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.

The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.

George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.

“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.

“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”

The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.

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Fast Track AI to change the face of iGaming CRM

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Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.

For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.

Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.

The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.

Registration is now open.

The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.

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