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Online Sportsbook and Casino operator Betzest integrates full suite of Playson games

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Online Bookmaker and Casino Betzest. Through this strategic partnership Betzest now offers its players an opportunity to access full range of Playson games, including branded titles like Buffalo Power Megaways, Solar Queen, Book Of Gold 2: Double Hit, Rich Diamonds: Hold and Win.

Operating under the MGA license and having key payment methods along with a wide range of leading casino providers, Betzest strong proposition ensures their players are offered amazing entertainment and great user experience. This is another significant milestone in Betzest rapid expansion contributing to their strong 2021 performance. The company is looking forward to further expanding its games portfolio through new strategic partnerships lined up for the end of Q3, 2021.

Marius Filip, Founder/CMO at Betzest, said: “We are excited to conclude another partnership with leading casino provider Playson casino to the next level. We are pleased to welcome them to the Betzest family and look forward to working with them closely for many years.
To celebrate in style, we are rewarding all our players with a fantastic deposit bonuses, Free Spins, Tournaments and No deposit Bonuses.

A big thank you to our Betzest team for this great achievement and to Playson team for their continuous support during the long process. We’ve had an extremely fruitful 2021 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.

Simona Lanzoni, Business Development Manager at Playson, said: “We’re beyond happy to be partnering with Betzest and embarking on this exiting journey with this amazing Team! We are delighted the company has entrusted our games to build its online offering this is just the start of a long lasting partnership.”

About Betzest
Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.
Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable online gaming company.

At Betzest players can now take advantage of Euro2020, boosted odds, exclusive sports & casino campaigns, free spins giveaways and even surprise gifts offered to VIP players, by using extensive variety of payment methods. Betzest has state-of-the-art sportsbook powered by BetRadar along with Casino powered by NetEnt, Microgaming, Play’nGo, Yggdrasil, Pragmatic Play and a separate Live casino powered by Evolution Gaming, E-sports and Virtual sports sections. Alternatively, if sports and casino aren’t your thing you can bet on politics instead.
Choose from more than 30,000 live sports events monthly, Blackjack, Online Slots, Roulette, Video Poker, and get an amazing entertainment under reputable MGA license.

About Playson
Playson is a leading content development firm which supplies games to more than 17 regulated markets. The slot designer has a portfolio of over 75 omni-channel casino games, and its staff are based in Malta, Ukraine, UK, Romania, Spain, Hungary, Taiwan, and Greece.
With licences from the UKGC, ONJN and recognition notice from MGA, Playson is well positioned to meet the needs of the most discerning eGambling operators.

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2025 USA TODAY Top Workplaces USA Award

AGS Wins 2025 USA TODAY Top Workplaces USA Award

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AGS has announced that it has been named a 2025 USA TODAY Top Workplaces USA Award winner. Recognized for its commitment to fostering an exceptional, people-first culture, AGS ranked in the Top 28% of companies in the 500-999 employee category, placing the company in the Top 100 of companies in this size category across America.

The USA TODAY Top Workplaces USA Award is a prestigious honor that recognizes organizations for their commitment to creating outstanding workplace environments that prioritize employee engagement and satisfaction. AGS’ strong performance in this year’s awards is based on authentic employee feedback gathered through a confidential survey conducted by a third-party, HR research and technology company.

“We’re really proud to be recognized as a Top Workplace. What makes this award so meaningful is that it comes from feedback directly from our employees across all of our U.S. offices. It shows the commitment, passion, energy and teamwork they bring every day. At AGS, we’re all about creating a culture where people can thrive, grow, and be themselves—and this award just proves that we’re doing something right. I couldn’t be prouder of the team we’ve built and the culture we’ve created together,” said David Lopez, CEO of AGS.

The 2025 USA TODAY Top Workplaces USA Award adds to AGS’ impressive list of accolades, including being recognized as a Top Workplace in 2024 for Oklahoma, Las Vegas, and Atlanta, as well as earning the prestigious Best and Brightest Companies to Work For 2024 award both nationally and in Atlanta.

AGS’ dedication to its people-first culture is reflected in its ongoing focus on employee engagement, professional development opportunities, competitive benefits, and work-life balance. These efforts have helped AGS create an environment where employees are motivated and empowered to perform at their best.

The post AGS Wins 2025 USA TODAY Top Workplaces USA Award appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGS

AGS – Pioneering the future of omni-channel gaming

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Zoe Ebling, VP of Interactive at AGS

In today’s rapidly evolving gaming landscape, the potential to deliver entertaining experiences across both digital and physical platforms has become a real advantage, especially in markets where land-based still reigns supreme. Suppliers that operate both in the land-based and online sphere, have a real competitive edge. This is something that AGS has recognised and therefore positioned itself at the forefront of omni-channel gaming. By combining the best of both worlds, innovative online offerings with the proven success of land-based gaming, AGS is setting new industry benchmarks that many competitors have yet to achieve.

Unique capability

Omni-channel gaming isn’t a one-size-fits-all solution. It requires a specialized approach that bridges the gap between online players and brick-and-mortar players in environments where both exist. AGS’s strategy is built on the understanding that while many suppliers excel in either digital or land-based sectors, very few can successfully merge the two.

Having a portfolio that spans both realms allows suppliers to blend time-tested content with innovative digital features, resulting in a richer, more dynamic experience that drives player loyalty and boosts in-game engagement.

Traditional gaming floors have long been a cornerstone of player engagement, and AGS has built on this foundation by adapting its best-selling titles for the digital space. This approach is working particularly well in North America, where players are often already familiar with the games offered on the casino floors, and appreciate a similar experience on their digital devices. But the portfolio is also performing well in mature European markets where video slots are more prominent, highlighting the appeal that the flair of Vegas has around the globe.

Merging innovation with expertise

At the heart of AGS’s omni-channel evolution is its forward-thinking interactive studio. Operating as a distinct entity while enjoying robust support from the broader AGS infrastructure, the interactive team embodies the agile startup mentality that fuels rapid innovation.

This dedicated division has been instrumental in orchestrating coordinated efforts between online and land-based teams to deliver integrated solutions. One such example is the first-of-its-kind simultaneous launch of its Rakin’ Bacon Odyssey® game at Caesars Atlantic City and Caesars Palace Online Casino in 2024. This pioneering move has been followed by additional omni-channel event opportunities with other operators, underscoring the appeal and strength of having games live in both verticals at the same time.

Through regular cross-departmental collaboration, the studio has now refined processes that allow for synchronised development timelines and optimised game placement strategies, ensuring that every launch not only meets but exceeds player expectations.

Shaping the future of gaming

The success of AGS’s omni-channel initiatives is more than just a series of isolated achievements, it signals a broader shift in the industry. As player preferences evolve and technology continues to advance, the integration of online and physical gaming experiences will become an increasingly important tool for operators and suppliers alike.

Despite hundreds of new online games being launched every week, many with innovative mechanics and features, there is still great value in the more traditional content offered on casino floors.

A large demographic of online players prefer this type of content, cementing the opportunities presented for land-based suppliers to venture into the digital realm, by bringing their proven classics to online casinos.

Although it still has its challenges, the expertise, time and resources invested into developing a game for cabinets indicates that the supplier really believes in the content and porting it online should be a natural part of that process.

For game developers operating in both the online and land-based spheres, the advantages are significant. This dual-market approach not only offers a competitive edge over online-only studios, but also ensures that titles originally popular in casinos continue to dominate the slot rankings for years to come.

 

The post AGS – Pioneering the future of omni-channel gaming appeared first on Gaming and Gambling Industry in the Americas.

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