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Betegy partners with Parimatch for innovative European Championship portal project

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Betegy, the leading sports data and automated content generation system, has added yet another innovative creation to Parimatch’s arsenal with the launch of inside.parimatch.ru ahead of this summer’s European Championship.

With the biggest footballing event of the year kicking off, the new innovative service will generate statistics on bets placed throughout the summer football tournament, marking the first time such a wide-scale display of betting information is presented to the public in Russia.

Betegy’s expertise will be used to power Parimatch Inside and swiftly turn complex data and insights into digestible animations, graphics, widgets and texts, all of which will showcase a range of odds, stats, bet distribution, outcome probabilities and more, with the aim of driving player engagement to new heights.

The data will be updated in real time so players can see the latest information in-play, informing bettors and creating a thrilling visual story for punters to follow. Not only is the site comprehensive with its information, but it has also been designed to ensure a smooth user experience, with easy-to-understand data which can be swiftly shared on social media networks.

Not only has the site been launched for players, but there is also an intuitive Telegram bot developed specially for journalists and bloggers, who will be able to receive detailed statistics on key European Championship matches in a convenient, online format from Parimatch. The channel also allows journalists and bloggers to subscribe to any particular team and receive automatic match updates.

Alex Kornilov, Managing Director at Betegy, said: “This summer’s tournament represents a huge opportunity to put statistics to the front of bettors’ minds. We are thrilled to launch this portal, which can host a huge amount of information and process it almost instantly, in partnership with Parimatch. 

“Sport is so exciting due to its unpredictability, but an area where stats reign supreme offers completely new insights. Coupled with our Telegram channel giving important information to journalists and bloggers, we’re proud of our new creation and can’t wait for the tournament to kick off.”

Alexey Babichev, Communications Director at Parimatch, added: “This historic partnership will enable Parimatch to leverage a one-of-a-kind automated content creation platform which we believe will make our marketing campaign a huge success. 

“Thanks to the joint activities of our analysts and colleagues from Betegy, we are transforming our work in providing data on matches during top championships, which is always of interest to our clients, fans, journalists, and those passionate about sports statistics. The European Championship will become even brighter with Parimatch!”

Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Parimatch, Sportsbet.io, and Winners.net.

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Digital Footprints

Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards

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Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

  • Marketing Services Supplier
  • Corporate Services Supplier
  • Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
📧 [email protected]
📞 +44 7885 910 472
🌐 www.digital-footprints.co.uk

The post Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

EGBA boosts regulatory monitoring with compliance workspace Letzz

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The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.

Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.

“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA“With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”

“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz“Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”

The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.

 

Source: egba.eu

The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.

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Conferences in Europe

Portside Game Assembly announces talks and roundtables for June 27th’s premiere of the conference for indie game leaders

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Gamecity Hamburg is setting sail with the premiere edition of Portside Game Assembly – a dedicated B2B conference for international indie game leaders – taking place aboard a ship cruising Hamburg’s famous harbour on June 27. With a carefully curated program of keynotes, impulse talks, and roundtables, the conference offers a rare opportunity for studio directors and decision makers to connect in a focused and collaborative setting. Designed to spark fresh perspectives and actionable insights, the event brings together voices from acclaimed indie studios worldwide like Benjamin Laulan (COO & Co-Founder Evil Empire), Philomena Schwab (Founder Stray Fawn Studio), Søren Lundgaard (CEO Ghost Ship Games), Mauricio García (Studio Director The Game Kitchen), Kevin Zuhn (Creative Director & Co-Founder Young Horses Inc.), and more speakers. Tickets for the full conference experience, including a Networking Brunch and the Games Industry Party, are available at portsideassembly.com.

As the premiere of the Portside Game Assembly on June 27 is approaching, the laser-focused program for indie game leaders takes shape.

 

Keynotes, impulse talks and roundtables: This is the program

By offering a confidential setting for studio directors, the Portside provides value through relevant conversations and strategic networking, which is also reflected in the diverse yet focused conference program. These are some of the program highlights:

  • Keynote: Benjamin Laulan (COO & Co-Founder Evil Empire): The “Triple-i Initiative Deep Dive” keynote on how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases.

Impulse Blocks:Impulse Blocks consist of two to three impulse talks, all of which relate to an overarching topic, followed by an open discussion about the perspectives shown and an opportunity for participants to share their own experiences. The discussions will be moderated by Mariève Beauchemin (Programs Director & Co-Founder Indie Asylum) and Andreas Suika (Creative Director & Game Designer).

 

  • Mining for Your Next Gem – How to Decide which Games to Develop

A defining and crucial decision for every indie game studio is: what of the (probably many) game ideas should be pursued? Where should studios allocate their resources – and what game will help a studio prevail? Three speakers will share their approaches to these questions in 10-minute impulse talks:

    • Philomena Schwab (Founder Stray Fawn Studio): Game Idea Validation
    • Jonas Tyroller (Founder Grizzly Games): You Don’t Need a Hook
    • René Habermann (Director bippinbits): Don’t Ship the Wrong Game

 

  • Games Are Made by People – How to Foster a Good Company Culture

Founding and maintaining an independent game studio and managing a small to mid-size team comes with a lot of responsibility: from growing or having to downsize a team to maintaining a company culture where talent is nurtured, developed, and kept long-term.

    • Mauricio García (Studio Director The Game Kitchen): Keeping the Indie Mindset while Going Big
    • Kevin Zuhn (Creative Director & Co-Founder Young Horses Inc.): Hold Your Horses: Why Slow is How We Grow

 

  • From Dev to Dev – Why to Invest in Other Studios

More and more indie studios take the leap to market not only their own games but also put their resources and experiences on games from other developers. Two speakers will share their motivations and learnings from investing in games and studios that are not their own:

    • Søren Lundgaard (CEO Ghost Ship Publishing): Developer by Day, Publisher by Night
    • Christian Nyhus Andreasen (COO Fair Games): How to Lose 50% and Still Prosper – Angel Investment Lifestyle

 

Roundtables:

Roundtables have a more interactive concept than impulse blocks and encourage participants to discuss all aspects of the overarching question from the very beginning

  • Roundtable 1: Mobile Ports – When, Why & How? Moderated by Ali Farha (Senior Producer Star Stable Entertainment)
  • Roundtable 2: Stronger Together – Business Cooperations Between Indies. Moderated by Manny Hachey (Creative Director Positive Impact Games)
  • Roundtable 3: (Self-)Publishing – The Good, the Bad, the Ugly. Moderated by Sophie Atkin (Director & Founder Secret Sauce)
  • Roundtable 4: Longtail FTW – How to Make the Most out of Your Game. Moderated by Leonie Wolf (Associate Art Director Maschinen-Mensch)

The Portside Game Assembly website offers a detailed view on speakers, program topics and participating studios: https://portsideassembly.com/program/

The premiere of the Portside Game Assembly is supported by these great sponsors and partners: Photon and Twin Harbour Interactive!

 

Selection of already confirmed participants:

More than 60 studios from over 15 countries have already registered for the Portside Game Assembly conference on board the MS Princess. Besides already announced participants like Evil Empire, Stray Fawn Studio, The Game Kitchen, Toukana Interactive, Ghostship Publishing, and others, further acclaimed studios join the conference:

  • Digital Sun (Moonlighter, Cataclismo) / Spain
  • Keen Games (Enshrouded) / Germany
  • Young Horses Inc. (Bugsnax, Octodad) / USA
  • Gamious (Lake, Turmoil) / Netherlands
  • Color Gray Games (The Case of the Golden Idol) / Latvia
  • Massive Damage (Star Renegades) / Canada
  • Beam NG (BeamNG.drive) / Germany

Further participating studios can be found on the Portside Game Assembly.

The post Portside Game Assembly announces talks and roundtables for June 27th’s premiere of the conference for indie game leaders appeared first on European Gaming Industry News.

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