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Fortuna Gaming: Why King Casino Is Becoming One of The Most Popular Online Casino’s in The World

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Standing out in the congested world of online casinos is no easy feat. We live in a digital age where customers are spoiled for choice, with an abundance of slot jackpots and casino games such as roulette, blackjack, poker, and everything in between.

So, the question is, how is King Casino becoming one of the most popular online casinos in the world, and what’s the secret behind their success?

Fortuna Gaming are a UK-based marketing company in the iGaming industry. With over 20 casino brands throughout different geographical regions, including King Casino, they know a thing or two about what it takes to meet customer demands, bring a casino to market, and excel where others fail.

Here’s why King Casino is fast becoming one of the most popular online casinos in the world, from the digital marketing experts at Fortuna Gaming:

1.Work with the best developers in the world to provide casino experiences like no other

The most pivotal thing to succeed in is the experience you offer. You could have the best branding, the most eye-catching game names and all the money in the world to promote them, but the fact is, if your experience doesn’t live up to expectations, you won’t retain customers.

By working with only the best developers, such as NetEnt, NextGen, Microgaming and BetSoft, King Casino have managed to offer casino games that offer unmatched play experience.

2. Cater for all by offering plenty of options, but make sure those options are of high-quality

One thing King Casino regularly state is that the most challenging thing you’ll have to do on their website is to decide on which game to play. Big name hitters such as Fishin Frenzy and Rainbow Riches are here, alongside many others from the most reputable developers worldwide.

When it comes to the ‘feeling’ of those gameplay options, it’s important to understand that some customers enjoy a ‘digital’ approach with lots of energetic animation and thrilling sound effects, but some want to emulate the feeling of being in a live casino. By offering hundreds of high-quality options in both areas, King Casino are succeeding where rivals cannot.

The final consideration when it comes to options is devices and platforms. If games are available to play on differing devices and platforms, you are providing customers with more choice to suit their play style. Some like to sit at their PC and play poker, and others like to quick swipe slots on their mobiles.

3. Educate customers on how to play to suit their finances, alongside choosing the best games to suit their skillsets

Above all else, the message of being responsible with your gaming is clear. Where many online casinos may put this to one side, King Casino display this information upfront. Their customers are given all the tools they need to enjoy responsible gaming, and there are in depth guides on how to play, when to play, what to play to suit their skillset and transparent and confident messaging around fair play.

In line with governing body regulations, rules and processes are put in place that are designed to protect minors, prevent and manage compulsive gambling, and guide users in understanding how to limit their playtime and request further help.

4. Make your offer bilingual and multicultural

The best of the best in the world of online casinos are able to cater for all, and that’s also true of language and culture. King Casino is an American brand, but you’ll be surprised to find that many of their slots and online casino games are also available in different regions, such as their Norway casino.

Not only is this beneficial for customers in different parts of the world, giving them access to one of them most popular online casinos, but it’s beneficial for King Casino, as they are able to reach wider markets, analyse the performance of games in those markets, and improve and redesign based on this data.

So, is there a secret behind the growing success?

In reality, the secret behind the success is usability, top quality games, transparent information and guidance, and a great marketing platform to drive growth, something which Fortuna Gaming specialise in.

More information:

Fortuna Gaming is a UK based marketing company in the iGaming industry, founded in 2017 with a team of passionate and responsible professionals. Since our inception we have pioneered the increased adoption of mobile devices in iGaming and have developed unique and exciting brands in countries all over the world. Learn more via the website: https://www.fortunagaming.com/

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AI Research Hub

UNLV International Gaming Institute Launches AI Research Hub

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The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.

Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.

Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.

“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.

AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.

“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.

The founding member round will remain open to organizations for an additional six months.

The post UNLV International Gaming Institute Launches AI Research Hub appeared first on Gaming and Gambling Industry in the Americas.

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Evolution

Evolution Debuts US Launch of Red Door Roulette

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Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.

Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.

The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.

The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.

Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”

The post Evolution Debuts US Launch of Red Door Roulette appeared first on Gaming and Gambling Industry in the Americas.

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Fanatics Sportsbook

Fanatics Sportsbook Partners with New York Racing Team

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New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.

The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.

In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.

According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.

The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.

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