Fantasy Sports
Low6 launches UltimateFan ahead of The 2020 UEFA European Football Championship
Low6 launches UltimateFan, a fantasy football subscription-based app for The 2020 UEFA European Football Championship.
UltimateFan releases pack drops which reveal players in the form of cards for users to build and manage their lineups. Cards are then graded in terms of player abilities, with players ranked as either Gold or Base. Users will use the cards to create lineups which earn points based on real life player and team performances. If a user is unhappy with their cards, they can then trade their cards through our UltimateFan marketplace with others on the platform.
For those committed to getting the winning squad, UltimateFan+ subscription packages are available in Gold and Silver which guarantee a certain number of gold players per pack drop.
Jamie Mitchell, Low6 co-founder, said: “We believe that UltimateFan is the next iteration of fantasy sport. The excitement of pack openings coupled with fantasy team selection and management make UltimateFan a game not to be missed this championship.”
As seen through its partnerships with the YouTube and Instagram influencer community, ‘live pack openings’ and player pack games have proved to be very popular among next-gen sports fans. By ensuring that UltimateFan takes a community-led approach, Low6 believes that it can capture the attention of millennials and Generation Z sports fans.
“We paired the excitement and thrill you feel when you open up your EA Sports FIFA packs with the ever-so popular Fantasy Football game,” added Josh Turk, CMO of Low6.
“Fan-first experiential gamification is the founding building block to all games/apps we create, driving community-led acquisition through shared passion among our user base.”
The release of UltimateFan will build upon Low6’s successes in the last year, with the company amassing more than 160,000 new users already – growth which has largely been driven by the flagship Picks product released during the last football season.
Due to run parallel with UltimateFan during the UEFA EUROs this month, Low6’s Weekly7 – in collaboration with Uber Eats UK – plans to keep players engaged with a £5 voucher and a chance to win £1,000,000 in their free score predictor contest.
Meanwhile UFC Picks – the official UFC pick’em app of the UK and Ireland – has remained popular for avid MMA fans as they seek to compete in a £5,000 free-to-play pick’em contest for each major UFC event this year.
Premium sportswear brand Castore is the headline sponsor of UltimateFan. UltimateFan+ Gold subscribers enjoy a 30% discount on their next order and Silver subscribers a 15% discount.
The EFL, in partnership with Genius Sports, has officially launched “Fantasy EFL,” the League’s first-ever 72-club fantasy football game to involve all Member Clubs across the three Sky Bet EFL divisions.
First teased at the 2023/24 Sky Bet EFL Play-Off Finals, Fantasy EFL will be an innovative platform to unify fans of EFL Clubs, fantasy football players, plus the wider football community to play and engage with almost 2000 EFL first-team players, more than 1600 Sky Bet EFL fixtures and all 72 Clubs during the twists and turns of a season.
Available on web, and as a brand-new app for iOS and Android users, Fantasy EFL is free to play and allows participants to become Managers every gameweek of the Sky Bet EFL.
EFL Chief Executive Trevor Birch said: “We’re very excited to bring the EFL’s first fantasy football game to life as a central product that engages not only with supporters of all 72 EFL Clubs, but also the wider football audience. We’ve interrogated research into what fans would want out of an EFL fantasy football game and been strategic on providing a product that isn’t just a copy of what is already in the market.
“Fantasy EFL is a premium product that enhances the EFL brand and opens further opportunities with our broadcasters and commercial partners. Alongside Genius Sports, Fantasy EFL appeals to both the avid and casual fan and will expand the rising interest in the Sky Bet EFL, our Clubs and their players beyond fans who attend matches and those who watch along at home.”
Genius Sports Chief Partnerships Officer, Steven Burton, said: “Fantasy EFL is unique, interactive, and fun and Genius Sports is delighted to deliver this exciting new game for the EFL and its Member Clubs.
“This new game will test fans’ knowledge of both teams and individual players while providing them with a platform to compete with their friends and family every week.”
The post EFL and Genius Sports Launch First-ever 72-club Fantasy Football Game appeared first on European Gaming Industry News.
WagerWire, a sports gaming marketplace technology company serving sportsbooks and fantasy operators, announced that buying and selling is now live in their app, available in the iOS and Google Play stores. This marks the first time that fantasy players can legally buy and sell daily fantasy Pick’em entries with the tap of a button.
WagerWire users are now able to buy and sell RealTime Fantasy Sports entries on the app, with more fantasy operators to be added for trading soon. WagerWire announced their integration with RealTime Fantasy in January 2024, allowing users to sell their Pick’em lineups while in progress, including during the actual game, directly on the RTFS platform. During the NFL playoffs, the marketplace saw 12% of all DFS Pick’em lineups sell on the secondary market.
“This is a paradigm shifting moment for fantasy. This launch represents a way to bring more ownership and control over their entries. For the first time, there is a way to cash in on your lineups even if they go on to lose – by selling it to a friend or on the open market. The excitement is palpable,” said WagerWire Co-Founder and CEO Zach Doctor.
The newly launched fantasy marketplace is the latest addition to the growing technology portfolio of WagerWire’s parent company Wire Industries Inc. Their app already hosts an array of marketplace tools for both sports betting and fantasy including stat tracking, account syncing, bet value graph builders and calculator, and social features that allow users to follow how their friends, influencers, or sharps are playing.
“I’ve been playing fantasy for years, but being able to sell my DFS lineups is game-changing. I’m also loving being able to buy and sell in-game and see the progress of my picks with live price suggestions. The RT marketplace in the WagerWire app takes an already great and easy-to-use experience to the next level,” said Braiden Payne, RealTime Fantasy Sports veteran user.
WagerWire was recently shortlisted for two awards at SBC North America – Rising Star of the Year and Affiliate of the Year, in addition to EGR’s Rising Star of the Year and Hashtag Sport’s Best X Presence award.
Fantasy sports gaming company GameOn has announced that its fantasy app, GameOn Live Fantasy, is set to launch ahead of the start of the UEFA European Football Championship 2024 (Euro 2024) on 14 June. This marks a significant milestone in bringing fans closer to their favourite athletes, teams, and leagues through immersive fantasy sports experiences.
GameOn Live Fantasy will initially launch in beta format. The beta period will be used to gather community feedback and refine the product before the full launch. A massive prize pool worth over $200,000 will be up for grabs, including $GAME tokens, VIP experiences, signed merchandise and game tickets.
GameOn Live Fantasy is powered by the $GAME token, which recently launched on KuCoin, Gate and MEXC in collaboration with Sportsology.
Post-beta, GameOn Live Fantasy is scheduled to fully launch for the upcoming LALIGA season in August. This will include player avatar packs that are scheduled for July, allowing fans to own, trade and play with digital representations of their favourite athletes. Player avatars not only enhance the gaming experience but also boost points during matches, with higher rarities providing better rewards. Fans will also use $GAME to buy player avatar packs, power up their players, redeem exclusive rewards and vote on new products and features.
“GameOn Live Fantasy will change the way we play, headlined by true asset ownership, unified rewards, and interoperability between leagues. Powered by $GAME, GameOn is built on web3 in a context fans are familiar with. We’re leveling up fantasy sports while onboarding the masses to blockchain,” Matt Bailey, CEO at GameOn, said.
The post GameOn Live Fantasy Set to Launch for Euro 2024, Powered by the $GAME Token appeared first on European Gaming Industry News.
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