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Genki launches a new way creators can earn without asking their fans for money

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Genki, a platform developed  a new way for internet creators to monetise their audience, starts early access testing

Today Genki, a new tool for internet creators to generate additional revenue from their passion, opened registrations for the beta testing phase. Genki is a loyalty program created by the inSTREAMLY Team that allows creators to earn commission from the purchases their fans make in thousands of shops affiliated with the Genki service.

By using Genki, fans can show their appreciation for the work of their favourite creator easily and without spending additional money.

Genki is a browser extension that fans install and choose which creator they would like to appreciate. Then, they just do their normal everyday, online shopping in over 30,000 shops as they always would. The creator gets 1-5% commission from their purchases. Fans do not need to pay extra and the creator gets money to grow.

The company estimates that an average creator using Genki can monetise around 20% of their total audience, with a yearly income per registered fan around $20. In comparison – a popular subscription and patronage platform estimates that 1-3% of creators’ audience can be monetised using the platform with the average total income per fan averaging at $21.

But it’s not a zero-sum game for creators – using Genki and appreciating creators is free for fans. With Genki, the income is not tied to the willingness of the fan to pay anything to the creator. The money barrier changes into an action (registration and setup) barrier. Creators earn through Genki based on how much a fan spends online in total.

A casual fan might be the one who brings in $100 a month just by being a regular and active shopper. They want to support the creator, but would not be willing to pay that much out of their own pocket.

As stated by Wiktoria Wójcik, co-founder of inSTREAMLY: “No other platform out there provides similar benefits for both fans and creators alike. Current model of subscriptions and donations built in popular platforms is oversaturated and favoring only the top creators. Individual fans are only able to support at most a few creators at a time and often, the majority of them are not able to pay for the subscription, though they want to appreciate the creator. On the other hand, a significant number of creators do not like to ask for the money directly. Genki’s groundbreaking approach allows the creators to monetise a broader audience with a very low entry barrier.”

Genki is another step taken by inSTREAMLY in assisting young creators develop their passion. Their previous project – a platform connecting streamers of all sizes with top brands’ sponsorships used by over 15,000 streamers and 70 brands worldwide.

Genki Beta will be open for all creators for the first month.Afterwards, it will be switching to invite only mode, where creators can nominate their friends to join. Registered creators are able to promote the extension with their code and profit from their fans’ shopping. Creators can have an unlimited number of fans using the extension with their code.

To learn more about Genki and register as a creator or fan go to https://genki.me/.

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REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

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REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.

MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.

This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.

Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”

His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”

The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.

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BFU and Elitbet Extend Their Partnership Until 2028

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The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.

“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.

“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.

The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.

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Compliance Updates

KSA Imposes Penalty Payment Order on Influencer Leftlanepapi

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The Netherlands Gambling Authority (KSA) has imposed a first penalty payment order on YouTube influencer LeftlanePapi for promoting illegal gambling.

The YouTube channel LeftlanePapi showed videos with live streams of online gambling from illegal providers. The illegal providers were also actively advertised, by encouraging viewers to also play there. The KSA issued a warning to the influencer. Because the content in question was not removed after the warning and new streams were made, the KSA imposed a penalty. Existing content must be removed and no new advertising may be made. If this does happen, the influencer will receive a penalty of €25,000 per violation, with a maximum of €75,000.

With its new approach, the KSA opts for a two-track policy. After establishing a violation, influencers receive a message that they must stop their activities within 48 hours and that illegal content must be removed. If the influencer does not do so, the KSA approaches the social media platform so that the harmful content is removed in any case. The influencer is given a penalty under penalty of a fine, as was also the case with Leftlanepapi. The KSA has now warned several influencers.

The post KSA Imposes Penalty Payment Order on Influencer Leftlanepapi appeared first on European Gaming Industry News.

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