Popular iGaming content provider BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars.

The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.

With Snoop Dogg recording his own voiceover for the game, and the addition of a laid-back hip-hop soundtrack, this unforgettable slot comes at the perfect time — after the Doggfather was seen kicking off the Paris Olympics this summer.

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In this collaboration between BGaming, Roobet, and Casinolytics, players enjoy performing cluster-pay mechanics where five or more matching symbols form a cluster to win. Each winning cluster marks its cell, and if the next win occurs on a marked cell, a multiplier is added starting from x2 and increasing by a further x2 for every new win on the cell.

When the symbols of a winning cluster have disappeared and the cells remain empty, a bonus symbol can be ‘dug up’. These four symbols include Scatters, Wilds, Weed and Skull icons.

Weed symbols upgrade all multipliers and then disappear, while Skullss clear low symbols and trigger a refill. 3–6 Scatters award 10, 12, 15, or 20 Free Spins and convert into Wilds or x10 multipliers for the duration of the Bonus game. Bonus Buy options and the Snoop Spin feature provide guaranteed sticky Wilds for added chances of winning.

Through this landmark collaboration, BGaming demonstrates its expertise in co-creation and unrivalled position as a trusted partner to some of the industry’s biggest names.

Alexandr Shavel, Product Owner at BGaming, said: “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.

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“With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”

Roobet commented: “We’ve really enjoyed producing this slot with BGaming.  Their team showed great talent, creativity and perseverance while developing the game and we’re very happy with the end result.”

BETBY, a leading provider of premium sports betting solutions, solidified its industry presence with a standout appearance at this year’s SBC Summit in Lisbon.

Featuring a strikingly redesigned stand, BETBY showcased the full capabilities of its innovative sportsbook solutions and services throughout the event. A key focus was on the rapidly expanding Latin American market, particularly Brazil, where the company continues to strengthen its footprint.

The event concluded on a high note with BETBY securing the SBC Award for Esports Supplier of the Year. This accolade follows several major product launches throughout the year, including the debut of the advanced AI Labs sportsbook tools, continuous updates to BETBY Games’ proprietary esports content, and an enhanced Bet Builder feature, designed to elevate the sports betting experience for users globally.

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Leonid Pertsovskiy, BETBY’s Chief Executive Officer, commented: “We believe that this recognition from the SBC Summit Lisbon is a reflection of our ongoing commitment at BETBY to advancing the sports betting industry, setting new benchmarks for innovation and operational excellence. Winning the Esports Supplier of the Year award was the perfect ending for us. It reflects the dedication of our entire team, each of whom has played a crucial role in our success. As we look ahead to next year, we are well-positioned to set new records and continue our growth trajectory.”