The SBC Summit, first held in Lisbon, made its mark on the iGaming industry, just as SOFTSWISS did with its notable anniversary presence at the event.

Eighty SOFTSWISS delegates attended the SBC Summit Lisbon, hosting their partners at the company’s largest stand in history – a 288m² space. Partners, clients, and industry peers gathered at the stand to celebrate SOFTSWISS’s 15th anniversary. With ‘Cheers!’, lively discussions, and a spirit of collaboration, guests explored future business opportunities, forged new partnerships, and discovered new avenues for growth.

Among the highlights was the chance for clients to meet with SOFTSWISS founder Ivan Montik and Formula 1 legend Rubens Barrichello to discuss business insights.

Advertisement

Montik and Barrichello shared their leadership experiences on the main stage during the Leaders Summit, engaging the audience with invaluable lessons. Ivan Montik took on the role of interviewer, drawing out key leadership insights from Rubens Barrichello, who spoke about the critical lessons he learned as a Formula 1 driver and how he applies them to business as a leader. The event, tailored for leaders, offered inspiration to everyone in attendance.

From the stage, Rubens Barrichello reflected on the importance of practice and adaptability: “Natural ability can take you far, but without practice and repetition, it’s not enough. In both racing and business, it’s about adapting quickly, refocusing, and constantly improving to handle whatever comes your way.” He added on teamwork and leadership: “Success comes when there’s a balance in the team. Whether racing or running a business, trust among team members and knowing everyone’s role is key. A good leader isn’t just someone who gives orders but listens, learns, and works closely with their team.”

During his speech, Ivan Montik commented on leadership in business: “In today’s fast-paced world, leaders need to be adaptable and ready to make decisions on the fly. It’s not just about managing tasks but about motivating your team, fostering trust, and allowing everyone to contribute to the organisation’s success.”

Advertisement

The three days in Lisbon were filled with memorable moments, including the Grand Party celebrating SOFTSWISS’s 15th anniversary, attended by over 500 guests in the best venue in the city. The legendary DJ Benny Benassi took the stage, energizing the audience and turning the celebration into an unforgettable night.

A standout highlight was the Track Day led by Rubens Barrichello, where participants learned directly from the Formula 1 legend. Rubens guided the group through various high-performance driving experiences, including sessions in a Formula 4 car, Porsche 911 GT3 Cup, and Porsche 718. He provided real-time guidance, performance feedback, and expert insights, teaching participants advanced driving skills and techniques, making it an unforgettable learning experience.

SOFTSWISS will shine again at its next major appearance at SIGMA Malta in November 2024.

Advertisement

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Popular iGaming content provider BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars.

The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.

With Snoop Dogg recording his own voiceover for the game, and the addition of a laid-back hip-hop soundtrack, this unforgettable slot comes at the perfect time — after the Doggfather was seen kicking off the Paris Olympics this summer.

Advertisement

In this collaboration between BGaming, Roobet, and Casinolytics, players enjoy performing cluster-pay mechanics where five or more matching symbols form a cluster to win. Each winning cluster marks its cell, and if the next win occurs on a marked cell, a multiplier is added starting from x2 and increasing by a further x2 for every new win on the cell.

When the symbols of a winning cluster have disappeared and the cells remain empty, a bonus symbol can be ‘dug up’. These four symbols include Scatters, Wilds, Weed and Skull icons.

Weed symbols upgrade all multipliers and then disappear, while Skullss clear low symbols and trigger a refill. 3–6 Scatters award 10, 12, 15, or 20 Free Spins and convert into Wilds or x10 multipliers for the duration of the Bonus game. Bonus Buy options and the Snoop Spin feature provide guaranteed sticky Wilds for added chances of winning.

Through this landmark collaboration, BGaming demonstrates its expertise in co-creation and unrivalled position as a trusted partner to some of the industry’s biggest names.

Alexandr Shavel, Product Owner at BGaming, said: “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.

Advertisement

“With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”

Roobet commented: “We’ve really enjoyed producing this slot with BGaming.  Their team showed great talent, creativity and perseverance while developing the game and we’re very happy with the end result.”