Affiliate Industry
Affilka by SoftSwiss launches with CatCasino
Affilka by SoftSwiss is excited to announce the launch of its new project with CatCasino. CatCasino, a turnkey brand on a third-party casino platform, launches its affiliate program CatAffs with the SoftSwiss Affiliate Solution, arranging collaboration between top B2B companies within the gambling industry.
Affilka continues rapidly extending its client portfolio as it has very recently inked deals with ProperSix Casino and ArenaBet.
CatAffs is a mono-brand affiliate program for CatCasino, which will be powered by Affilka by SoftSwiss. By running its affiliate program on Affilka’s platform, CatCasino will be able to provide an advanced commission constructor (CPA, Rev Share, Hybrid), automated billing and in-depth information on affiliate earnings, as well as rich and transparent reporting capabilities united all in one affiliate program.
CatAffs by CatCasino will mainly focus on Canada, New Zealand, Scandinavia, Eastern Europe and Russia.
Moreover, CatAffs has implemented a mass payments system: Skrill, Neteller, WebMoney, ecoPayz, Capitalist, 5 cryptocurrencies and bank wire transfers.
One of its important advantages is tracking promo codes. The affiliate receives an individual code word, which already contains a referral link.
Besides, there is an integration with PowerBI and the ability to do internal marketing research for top affiliates.
This is a turnkey project so that the project team has added lots of additional services: its own billing platform, a separate service for customer verification, CRM, redirector, email software, and SMS notifications. The project design looks more like a trendy mobile application than a casino: bright color elements on a white background and a catchy logo stylized as a cat nose.
Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka, said: “And there comes another success for Affilka! We’re extremely happy to be starting off this summer with our new partners, CatCasino, launching a brand-new CatAffs affiliate program, which is great both design and functionality-wise. This project with CatCasino will help to further establish Affilka on the market, as well as speed up our expansion plans as an all-in-one secure and reliable affiliate tracking solution. We’re looking forward to long and fruitful cooperation!”
CatCasino CEO, Katja Nordstrand, shared her view:
“I got used to working with proprietary affiliate software, which has been supplemented over the course of eight years and when the “Can it be done like this?” request from affiliates came up, it was enough to set a competent technical specification.
When we started looking for software on the market, we realized how many companies were stuck in the past: lots of them didn’t even have postbacks, not to speak of detailed statistics for partners. We made a scorecard and evaluated more than a dozen platforms. We had long conversations with the finalists, asked them tricky questions, and came to the conclusion that Affilka is the most modern and flexible solution for now. Of course, we integrate additional services, for example, a separate payment gateway, extended analytics, to make the user experience even more convenient and our affiliates could earn more. We are looking forward to the start.”
Official release of the project is planned for June 15, but the clients can already contact the affiliate managers to get early access to the beta release.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About CatCasino:
Casino advantages are strong internal marketing and retention: its own multilingual support 24/7, VIP and AWOL managers, CRM system and proactive communication with players. Platform has high-tech tournaments and bonus modules. Casino can hold any type of tournaments: open tournaments for everyone, closed tournaments for VIP players or special tournaments by invites from the affiliates. Flexible bonus module allows to set offers for cohorts of players depending on their gaming activity: set a wager, bonus types, minimal deposits, geo restrictions, cash or free spins. Casino gives a wide selection of 2000+ slots to choose from 18 providers. Loyalty program at the start offers a welcome bonus up to 100% for the first 5 deposits + 150 free spins; random promos, cashbacks and reload bonuses.
Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter
Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.
Q3 highlights
- Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
- EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
- EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
- EBIT reached €10.0m, with a margin of 33% (32%).
- Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
- Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
- Cash flow from operations will improve post-split, expanding capital allocation options moving forward
- Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.
Investor presentation and webcast
CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.
The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.
Week 46/2024 slot games releases
AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
Bragg Gaming Group Announces Record Third Quarter 2024 Revenue of Eur 26.2 Million (USD 29.3 Million)
BetMGM and Vegas Golden Knights Announce Multi-Year Partnership Extension
Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
Evoplay enters Czech market with exclusive Fortuna collaboration
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