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Veloce Racing reveals CanO Water partnership for Ocean X Prix

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Extreme E squad joins forces with canned water organisation to combat plastic pollution 

London-based Extreme E team, Veloce Racing has announced a one race partnership with revolutionary drink container solutions specialists, CanO water. This partnership was born from a mutual goal to disrupt their respective industries, changing the way people think about recyclable water storage as well as sustainable motorsport.

CanO Water was established after its three co-founders witnessed the horrifying effects of plastic pollution first-hand during a trip to Thailand in 2014. The sight of harmful plastic bottles littering the beaches inspired Josh White, Perry Alexander Fielding and Ariel Booker to dive deeper into the statistics surrounding plastic and aluminium recyclability. Following some worrying reading, CanO Water was born. Now, in 2021 the brand has sold over 15 million cans that are recyclable forever to stores and events across the UK.

With just 7% of total worldwide plastic being recycled, and the UK recycling 82% of aluminium beverage cans in 2020, the need for change is clear.

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Veloce Racing meanwhile has made the leap from esports to real-world competition and has quickly established itself as a key player in electric motorsport.

Extreme E’s second race – the Ocean X Prix (29-30 May) – presented a perfect opportunity for this collaboration to take shape, with Veloce working with a local NGO to support efforts to decrease plastic pollution in Senegalese waters.

The one-race partnership will see CanO Water branding adorn the Veloce Racing ODYSSEY 21 bodywork while canned water will be supplied to the team to keep them on top of their game this weekend.

Daniel Bailey, CEO, Veloce Racing commented: 

“We’re really excited to have CanO Water onboard for the Ocean X Prix. Their values align with our own so well and it ties in perfectly with the Legacy Programme which the team are supporting before the race in Senegal.

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“Plastic pollution is obviously a huge problem and more needs to be done to combat it. The work CanO Water are doing to improve the recyclability of drinks containers is unparalleled, so we’re all hugely proud to announce this partnership.”

Josh White, Co Founder, CanO Water added: 

“Collaborating with brands like Veloce is the perfect way for us to increase our visibility and get our message out there in front of fresh audiences that are sustainability conscious and engaged with the issues plastic pollution creates for our planet. Veloce’s environmental goals, make this the perfect place to be raising awareness for our brand.”

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Dennis Ramirez

Mechoopda Casino to Suspend Operations Effective January 31, 2025

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The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.

The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.

Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”

The Tribe is taking steps to support both its employees and community partners during this transition period:

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Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.

Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.

The post Mechoopda Casino to Suspend Operations Effective January 31, 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Flavio Maria

Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets

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Versus Systems Inc. announced its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.

Heading the company’s Expansion into Brazil

Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.

He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.

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“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse. We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation,” said Luis Goldner, Chief Executive Officer of Versus Systems.

Unlocking Brazil’s Gaming and Innovation Potential

Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.

“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences. We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable,” said Luis Goldner, Chief Executive Officer of Versus Systems.

A Platform Built for Engagement

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Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.

Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.

The post Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

ESPN BET Now Live in Washington, D.C.

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ESPN BET, the official sportsbook of ESPN, has launched in Washington D.C. via PENN Entertainment Inc. ESPN BET is now live in 20 U.S. jurisdictions.

Fans in the District now have access to the state-of-the-art mobile and web betting platform, which offers a variety of markets across sports and leagues from around the world, along with daily odds boosts, profit boosts, featured parlays, live betting markets, custom offers, exclusive promotions and integrations with ESPN content and personalities.

“We’re thrilled to launch ESPN BET in our nation’s capital and expand our presence across the Washington metropolitan area. Along with our partner ESPN, we’re excited to introduce our deeply integrated media and betting experience and further engage with the D.C. area’s passionate sports community,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.

ESPN BET offers a unique account linking feature that allows fans to link their ESPN BET and ESPN accounts to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. Account linking can be accessed either via a prompt within the ESPN BET app or by visiting settings within the latest versions of the ESPN BET or ESPN apps or ESPN.com.

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PENN secured market access in Washington, D.C. through a deal with Monumental Sports & Entertainment. The deal also designates ESPN BET as a proud sports betting partner of Monumental and its teams, the Washington Capitals, Wizards and Mystics.

The post ESPN BET Now Live in Washington, D.C. appeared first on Gaming and Gambling Industry in the Americas.

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