Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

Entain’s PartyCasino and PartyPoker Brands Partner with McLaren Racing

Published

on

Reading Time: 2 minutes

 

Entain, the leading global sports betting and gaming entertainment group, is pleased to announce that its PartyCasino and PartyPoker brands have entered into a multi-year partnership with McLaren Racing starting from the 2021 Formula 1 season.

Entain and McLaren Racing are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting edge innovation, underpinned by a common approach to safety and responsibility.
Fittingly, the new partnership will officially launch on 23 May at the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Riccardo.

Through the partnership, Entain will be throwing open the doors to the world of Formula One, providing its customers and McLaren millions of adult fans with a range of dedicated content and exclusive experiences via an all new activation platform called Access featuring:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

•    McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
•    Competitions to win access to the McLaren Technology Centre
•    Shared promotions throughout the companies’ social media channels
•    Jointly developed marketing content

In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team’s unique perspective on maintaining control and managing risk.

Commenting on the new partnership, Entain’s CEO Jette Nygaard-Andersen said:

“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology.  This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.”

Zak Brown, CEO of McLaren Racing said:
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance in providing moments of safe and responsible excitement for their customers.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”

Continue Reading
Advertisement

Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

Published

on

gila-river-resorts-&-casinos-hosts-$5.9-million-big-game-prop-play-contest
To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

Published

on

spinomenal-makes-us-debut-with-new-jersey-market-entry

Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

Published

on

hard-rock-bet,-unity-by-hard-rock-loyalty-programs-come-together-for-unprecedented-rewards

 

Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending