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Winning the race for acquisition & retention : Incentive Games partners with Captain Up

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Gamification Specialist & Number 1 Free-to-Play provider Incentive
Games partners with award winning Gamification platform Captain Up
– optimizing the customer journey, CAC & LTV

In a new collaboration, Incentive Games Free-To-Play & Pay-to-Play games and Captain Up cloud gamification & loyalty platform offer a unified service suite. The new partnership enables new onboarding strategies, with
retention and engagement already set up as part of the journey – powering up acquisition tools with gamified bonuses, missions and rewards.
Customers play the games, earn points, compete in tournaments, win bonuses or buy items in a shop.

Free-To-Play games have taken the industry by storm in the past couple of years, lowering the customer acquisition costs, giving operators more control over the process, significantly increasing retention. While brands wish to keep their players engaged, they compete for attention with social media, streaming services, multiplayer video games and much more.
Captain Up, award winning “no code” gamification platform, maximizes customer activity and loyalty – using game mechanics and behavioral psychology. Enabling brands to offer a new customer experience, enriching the user journey with gamified promotions, segmented missions, challenges, jackpots, leaderboards and more.

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“We are happy to partner with Captain Up, offering a new user journey, focusing on best results in CAC and LTV. Our companies power many brands in the industry, and now we enable the full potential of our tools – engaging & exciting gamified and personal games… Incentive Games x Captain Up = Gamification Squared. John Gordon, CEO, Incentive Games.

“We are excited to collaborate with Incentive Games, delivering a rich & engaging new user experience – from acquisition and onboarding to activity and retention. Customers are offered to complete challenges in the games they play, while the data determines rankings & winners. Players are rewarded with custom prizes and promotions, based on real time behaviour analysis.” Uri Admon, CEO, Captain Up.

Incentive Games x Captain Up = Gamification Squared.”

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Love is… RocketPlay Edition: 500+ moments of joy in gaming!

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This Valentine’s Day, RocketPlay Casino brought love and gaming together with a unique and engaging campaign: Love is… RocketPlay Edition. Realizing how online gaming can strengthen romantic connections, RocketPlay encouraged players to creatively showcase their vision of love in gaming.

Valentine’s Day is a great opportunity to reflect that online casinos can positively influence romantic relationships. Recent research conducted by EE has confirmed that online gaming can actually help strengthen romantic connections, as more couples are exploring new ways to share positive experiences together. RocketPlay Casino has decided to take it a step further and ask players to show their vision of love in gaming.

To celebrate Valentine’s Day 2025, RocketPlay launched a special campaign, Love is…RocketPlay Edition. The activity encouraged players to show their creative vision of love in gaming by recreating one of the famous “Love is” scenarios with their own personal casino twist, capturing the moment in a photo or short video.

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The campaign ran from February 6th to 12th, 2025, and, despite the short timeframe, RocketPlay received an impressive 500+ creative entries. This overwhelming response highlighted the excitement and enthusiasm of RocketPlay’s community. Participants have shared heartfelt and fun moments of gaming with their loved ones, making this Valentine’s Day truly special. On February 14th, the winners will be announced on RocketPlay’s social media.

43% of participants shared photos with their soulmates, showcasing the joy of hitting the jackpot together. This theme turned out to be the most popular.

“RocketPlay’s Love is… campaign was such a fun idea! We adore spinning together, and our emotions are completely different: during jackpot moments, he stays extra calm, while I get super emotional! It was such a great way to share our unique gaming moments”, mentioned Anna K., participant.

This Valentine’s Day was filled with positivity and excitement, and the team looks forward to continuing to create more engaging, fun-filled moments with the RocketPlay community. After all, love and gaming go hand in hand!

RocketPlay is a trusted online casino offering over 3 000 slots from top providers like BGaming, Endorphina, and Yggdrasil. With high ratings on platforms such as CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it has earned recognition for its quality and reliability. The casino holds trust certificates from Chipy.com, Casino.guru, and AskGamblers, reflecting its commitment to secure and enjoyable gaming. RocketPlay also offers a variety of bonuses, tournaments, and promotions to keep players engaged.

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For upcoming events, visit RocketPlay website or follow us on WhatsApp, Instagram, Facebook.

The post Love is… RocketPlay Edition: 500+ moments of joy in gaming! appeared first on European Gaming Industry News.

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Plaza Hotel & Casino launches Stay for a Cause to benefit St. Jude’s Ranch for Children

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Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino has partnered with the Southern Nevada charity, St. Jude’s Ranch for Children, to launch Stay for a Cause.

Any guest who books a room at the Plaza Hotel & Casino for check-in prior to Dec. 31, 2025, via the Stay for a Cause hotel package will have 20 percent of the room rate automatically donated to St. Jude’s Ranch for Children. Established in 1966, the nonprofit organization helps provide healing and hope to abused and at-risk children in Southern Nevada.

“The Plaza has previously held toy drives to benefit St. Jude’s Ranch for Children, and we wanted to expand our partnership this year,” said Gary Vickery, vice president of operations at the Plaza Hotel & Casino. “With Stay for a Cause, guests can enjoy a great vacation at the Plaza and make a difference in our community at the same time.”

“We are grateful to the Plaza for their generous support through this innovative program,” said St. Jude’s Ranch for Children CEO Dr. Christina Vela. “By choosing to stay at the Plaza, guests are not just enjoying the wonderful accommodations, but also contributing to providing healing and hope to abused, neglected, exploited, and/or homeless children. We extend our heartfelt thanks to the Plaza and all the guests who choose to make their stay count for a greater cause.”

The post Plaza Hotel & Casino launches Stay for a Cause to benefit St. Jude’s Ranch for Children appeared first on Gaming and Gambling Industry in the Americas.

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Roll in style with new game Marble Racing at Sportsbet.io

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Sportsbet.io, the world’s favourite crypto sports betting site, has added a new, first-of-its-kind game, Marble Racing, and is offering lucky players a free bet to get the ball rolling.

Marble Racing builds imaginative marble race tracks and streams races live from its studio. The races are similar to those seen on YouTube, but with an important twist: players can now bet on the winning marble in real time.

It’s a brand new form of high speed entertainment, with races typically lasting between 20 and 60 seconds. Players can pick the winner from eight different marbles, and watch the action unfold from multiple angles.

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To celebrate the launch, Sportsbet.io will drop rewards to lucky users, with the chance to receive up to 10 USDT to bet on Marble Racing.

Alex Haig, Director at Sportsbet.io, said: “Marble Racing brings an entirely new dimension to fun, fast and fair betting, and that’s why we’re so thrilled that Sportsbet.io is among the first to offer this innovative new game. We’re dropping a free bet to lucky accounts because we can’t wait to see players roll into the action.”

Marbles plans to add 20 new races during 2025, giving Sportsbet.io players even more thrilling betting opportunities.

Sportsbet.io has established itself as the place to play, with an unparalleled selection of betting markets and games to choose from.

In December 2023, one lucky sportsbet.io player won a world record slots jackpot, turning a $50 spin into a $42 million prize.

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