

Latest News
iSoftBet launches white paper on seven-year plan to futureproof iGaming industry
Study outlines steps sector urgently needs to take to keep up with digital entertainment giants and remain relevant for next generation players
iSoftBet, the leading online games supplier and content aggregator, has released a white paper outlining the steps the iGaming industry urgently needs to take to deliver future proofed entertainment experiences.
Written by Neal Garman, CTO of iSoftBet, the free to download study presents exclusive insights from commissioned data analytics experts examining key technologies iGaming needs to adopt and invest in to rival digital entertainment giants such as Netflix and Amazon in order to remain relevant for a new generations of players.
The white paper is entitled ‘Seven Years in the making’ due to iSoftBet’s disruptive seven-year plan to build and invest in a highly agile, scalable, and secure globally available platform. The leading provider’s vision for its platform is to instantly host any product, technology or currency, creating a global shop window of entertainment and gaming products, available to any audience, in any market, no matter when, where, how or on what device.
Neal Garman, Chief Technology Officer, iSoftBet, says: “The world has evolved at an extraordinary pace – placing digital platforms at the heart of consumers’ habits. The tech world has never been more advanced and with cutting-edge innovations adopted by many industries, there is a sense of urgency for iGaming to catch up.
“Over the course of the next seven years, we are committing to investing in the best talent and technology to build a highly adaptable platform for an anywhere, anytime data-driven future that allows our global network of customers to interact in a unique way in the fastest, most effective and enjoyable way possible.”
The study brings to the forefront several areas iGaming either has yet to explore, or invest in, but that many businesses outside the sector have already begun to implement. These include:
- The internet of behaviour (IOB): The billions of data, or ‘digital dust’ of daily life, gathered and used to influence behaviours and create optimum user experiences, all in real-time.
- Digital twins: Highly sophisticated and heavily automated AI-driven data warehouses that enable machine learning models to explore and optimise digital worlds to find solutions and test systems that are beyond human scale.
- Hyperautomation: Crucial to achieve real-time access for iGaming customers, to attain scale and optimise spend during lower periods of traffic, and to create efficiencies that can be reinvested into further innovation.
To download the full white paper, click here: Seven Years in The making – Outlining the steps the iGaming Industry urgently needs to take to deliver future proofed entertainment experiences.
Latest News
ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.
“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”
Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”
The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
Latest News
Leeds United announce new sleeve partnership with Parimatch

Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.
Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.
Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.
As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.
Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.
Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.
He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”
Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.
Caesars Entertainment
Red Rake Gaming expands into New Jersey through Caesars partnership

Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.
Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.
This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.
We are confident that our titles will deliver a thrilling experience for players in the Garden State.”
This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.
The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.
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