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Stadtcasino Baden Group acquires Gamanza Group AG

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Gamanza Group AG, co-owned by Magnus Lindberg and Grand Casino Baden AG will be split up: The two existing 50% shareholders will each take over two business units and develop them further for their specific target groups. The transaction will strengthen the focus and ambition of the respective business units. 

Stadtcasino Baden Group already holds, through Grand Casino Baden AG, 50% stake in Gamanza Group, which was founded by Swedish iGaming entrepreneur Magnus Lindberg. The group develops and distributes software that forms the technological basis for the operation of an online casino. This includes the platform (“Player Account Management System”), which manages the accounts of online players and provides the interfaces to other software modules and the individual online games. Another central element is the “Customer Engagement Platform”, a CRM tool that man-ages marketing activities and customer communication in real time.

In addition, Gamanza Group develops its own online casino games, as well as unique solutions for sports betting operators. The board sees great potential in all business areas.

Games and sports betting to be transferred to a new company structure of Magnus Lindberg

Stadtcasino Baden Group and Magnus Lindberg have agreed that the excellent starting position of Gamanza Group can be best leveraged by the two owners dividing the business units.

The two business units of game development and sports betting will be fully owned by Manus Lind-berg and continue operations under his management. Stadtcasino Baden Group will take over the units of Player Account Management System and Customer Engagement Platform and continue to manage these under the Gamanza brand.

Strong growth over the last two years

As part of the split, Grand Casino Baden AG is taking responsibility for around 60 employees of the Gamanza Group who work at the offices in Slovenia and Costa Rica, while around 30 employees at the locations in Serbia, Sweden and Malta will move with Magnus Lindberg.

Gamanza Group has grown rapidly over the past 24 months. The team was expanded from the original ten people, up to 90 as of today and Gamanza Group is now the market leader in Switzerland as a technology partner for online casinos. In Switzerland, five online casinos already work with the Gamanza platform. Two of them are online, three are in the preparation phase.

The parties have agreed not to disclose the financial aspects of the transaction.

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SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple

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Watch a video version of this story: https://lyceum.video/casinonews/250814/250814.mp4

The post SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple appeared first on European Gaming Industry News.

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Elantil adds Pateplay to rapidly expanding marketplace offering

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Elantil, the revolutionary platform solutions provider on a mission to disrupt the industry by providing a new “strategic backbone” for iGaming, has announced it has further enhanced its marketplace with one of the most trendy slots available in the industry by adding Pateplay’s suite of 90+ slots.

Pateplays games are characterised by next level design, unique RTP strategy, modern mechanics, interactive bonus rounds, additional cash bonus winnings and impressive Jackpot functionality, giving the platform’s operators access to exciting new content that’s licensed in nine jurisdictions globally.

In addition to its innovative collection of slots, Pateplay also offers live auto roulette and a suite of powerful engagement tools that include leaderboards, jackpot systems and in-game gamble features, making it a versatile studio that’s capable of reaching players in a wide range of markets.

As such, Pateplay’s inclusion in Elantil’s Marketplace comes as great news to all operators using the company for their iGaming needs – especially given the fact that they have the freedom to contact the supplier directly to form their own agreements and save on any additional charges.

John Debono, Chief Technical Officer at Elantil, said: “With its state-of-the-art games and sophisticated engagement tools, Pateplay is another welcome addition to Elantil’s Marketplace that will further strengthen the range of services that we can supply to operators. A fast, flexible and co-operative partner, we’re sure they’ll go on to become a popular supplier for our operators.”

Eugene Camilleri, Business Development Manager at Pateplay, said: “Having only begun operating in 2022, we’re incredibly proud of how quickly we’ve grown the Pateplay brand in Europe and South America – and having our content featured in Elantil’s Marketplace will ensure we’re now able to introduce our state-of-art games and advanced engagement tools to even more operators going forward.”

The post Elantil adds Pateplay to rapidly expanding marketplace offering appeared first on European Gaming Industry News.

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FDJ United (OBG) agrees PartnerMatrix Intelligence deal

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Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.

Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.

PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.

Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market.

Affiliate managers who use PMI significantly speed up processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.

PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.

Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”

Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”

The post FDJ United (OBG) agrees PartnerMatrix Intelligence deal appeared first on European Gaming Industry News.

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