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Speakers from Netflix, Google, Readdle will share about how businesses can go global

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On May 14, entrepreneurs and leaders of global businesses will gather at the PM GO: Go Global! free online conference

Nowadays, more and more businesses operate internationally. Never before has it been so easy for a business to reach new customers — thanks to the Internet, advanced analytics and globalization in general.

Global companies are taking over the world. TikTok was planned as a global player from day one — in many ways, this positioning was what this social network to become the main competitor to Facebook and Instagram in just two years. Netflix became a serious player in the streaming market and then changed it after its global expansion. But how does a business scale competently?

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The seventh PM GO conference will bring together entrepreneurs, top managers of international companies and marketers who will talk about the best practices of going global.

What local habits are blocking global scaling? Are there recipes for winning in new markets? How does one lead in this new age of globalization? Our speakers will answer these questions and more:

  • Alexa Mayer, Head of Industry, US & CA Retail Apps at Google — has been working with major retailers for over 6 years to promote them using Google services.
  • Grigory Bakunov, CTO, VP of Technology, Parimatch Tech — for over 15 years, Grigory has been launching Internet projects and leading innovation at Yandex, and now he leads digital development at Parimatch;
  • Swati Mohan, Business & Brand Leader. Ex-Head of Marketing, Netflix India — Works on creating products that drive business growth through user engagement and forming new habits.
  • Ihor Zhadanov, CEO and co-founder of Readdle, is a leader of a tech company whose products are used by over 150 million people around the world, as well as business clients like Siemens, BMW, Scandinavian Airlines and Roche.
  • Ekaterina Belorusskaya, Founder, Member of Supervisory Board at Parimatch, Chairwoman of Parimatch Foundation — runs a charitable foundation helping children, regardless of their physical needs, social status and other barriers, to gain access to education and sports.

and other leaders from the world of business, technology, sports, and CSR.

PM GO: Go global! will feature ground-breaking presentations, panel discussions and interviews. Business leaders looking to scale their business or already going global will find this conference especially useful. And marketers, developers, and managers will learn how to tweak their processes so that their product is used around the world.

Join PM GO: Go global! free of charge, subject to preliminary registration on our website on the following link. The conference starts at 10:30 on May 14.

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Compliance Updates

Stakelogic Secures License to the newly regulated Danish market

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Industry-leading provider secures license to provide slots and live content in Denmark

Award-winning casino content provider Stakelogic has obtained a license from the Danish Gambling Authority, Spillemyndigheden, to provide its gaming content in Denmark.

The license will allow Stakelogic to bring its premium portfolio of online casino slots and live dealer content to the Danish market, including recent releases like Fire and Gold Cluster Breaker, Super Wheel Game Show, Trident of Legends, and The Watcher.

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Stakelogic is able to partner up with leading Danish operators, establishing itself as a must-have provider in the country. The move further highlights Stakelogic’s commitment to strengthening its position in the European market and exploring new and exciting regulated markets.

The license also further cements the company’s presence in the Scandinavian markets, having secured a license from the Swedish authority, Spelinspektionen, in 2023 and establishing itself as a popular provider among Swedish players.

Denmark is one of Europe’s fastest-growing markets, with a strong focus on customer care and responsible gambling. Stakelogic is proud to have met all the requirements needed to obtain the license, highlighting its commitment to providing players with the best and safest gaming experiences.

Stephan van den Oetelaar, CEO at Stakelogic, said: “Denmark is one of the fastest growing markets in Europe, and we are proud to have achieved a license to the newly regulated market.

We are grateful to Spillemyndigheden for their support in us and we are excited to take our next steps into the market.”

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The post Stakelogic Secures License to the newly regulated Danish market appeared first on European Gaming Industry News.

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Discover the Wealth of Legends: ELA Games’ Adventurous New Mythological Title

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ELA Games, a modern and trailblazing game development studio, announces the release of its latest game, Wealth of Legends. The slot aims to attract players of various audiences with its unique format, exciting graphics and captivating features.

The 5×5 game pays all ways, giving players plenty of opportunities to win during the base game, keeping the playing experience engaging. Landing a coin symbol in the special zone triggers the Hold & Win feature, which begins three free re-spins. Collect special jackpot coins for a lucrative win!

Wealth of Legends’ other core feature is its Free Spins, which players can enter when landing three Scatter symbols. During this feature, all coins stick in the special zone, giving players the opportunity to collect massive multipliers and get more chances at winning the jackpot.

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David Fall, ELA Games’ Business Development Manager, commented on the release, “I’m excited to unveil Wealth of Legends and showcase our studio’s commitment to creating exciting gameplay experiences. This game combines our signature art and design with unique gameplay mechanics, and we’re confident it will become a staple game in our portfolio for years to come.”

Wealth of Legends combines a high RTP of 95.3% with unique gameplay mechanics to ensure players can experience a balance between exciting special features and a consistent base game. ELA Games implements its signature high-quality art and design with innovation to create a captivating world filled with Greek symbology.

Wealth of Legends key features:

  • RTP: 95.3%
  • Volatility: Low
  • Format: 5-reels, 5-rows
  • Paylines: All ways
  • Jackpot available
  • Hold & Win feature
  • Free Spins feature

The post Discover the Wealth of Legends: ELA Games’ Adventurous New Mythological Title appeared first on European Gaming Industry News.

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THE UNIT TO STEP UP EXPANSION PLANS WITH OPENING OF NEW YORK CITY OFFICE

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The Unit aims to grow its presence in the Americas with move to new Manhattan location in January 2025 at Bank of Ireland’s NYC Hub


The Unit, a leader in product design and development for sports betting and iGaming, will proudly open its new office in New York City, as part of its long-term global expansion objectives, in January 2025.

The Americas division was established in 2023 with the launch of The Unit’s partnership with online operator PlayStar Casino. The New York City office, located in the heart of Manhattan, will now be the hub for The Unit’s activity in the Americas.

This new base will be located at Bank of Ireland’s NYC Hub, which was launched to help Irish business owners expand their North American operations. The offices at 2 Grand Central Tower are a great asset to Irish companies aiming to expand their operations in the United States and beyond. This is an ideal location for The Unit to grow its footprint in the region.

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The project will be put into practice by The Unit’s Head of Business Development & Account Management Mark O’Hare, who has relocated to New York and will be responsible for The Unit’s commercial growth in the region.

With product and development teams in Ireland and Moldova, the addition of an American hub is further proof The Unit holds an unwavering commitment to becoming the partner of choice, on a global scale, throughout the industry.

Paddy Casey, Co-founder at The Unit, said: “These are exciting times for The Unit, and with plans in place to exponentially grow our presence in the Americas across the next few years, the start of 2025 will be the perfect time for us to move into one of the most vibrant cities in the world.

“This will be the ideal addition to our existing bases in Ireland and Moldova. The flexible workspace the hub can provide will be integral to our plans and will give us the opportunity to grow the team.

“This is an excellent opportunity for us to touch base with clients in the Americas and strategise further launches. We’re looking forward to mapping out our future in the region with our team on the ground there.

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“I would like to thank Mark O’Hare for making the move to New York, and I’m sure both he and his team will have the skills and experience to execute our vision for the Americas division across the long-term.”

Tania Sheikh, Manager of NYC Hub for Bank of Ireland, said: “We are very pleased to welcome The Unit to the NYC Hub. The facilities we can provide have helped businesses scale up and connect with their partners, and we are proud to offer that opportunity to The Unit.

“We look forward to hosting The Unit and wish them well in their endeavors to grow their business here.”

The Unit has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.

As The Unit embarks on this exciting period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.

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