Press Releases
SoftSwiss extends its gaming content portfolio with Zillion
SoftSwiss is excited to announce that SoftSwiss Game Aggregator has finished the integration with Zillion, the game developer with a fast-growing portfolio of progressive and renovational casino titles. Zillion’s game portfolio will now be added to the SoftSwiss library, joining more than 11,000 different casino games from global leading game providers.
Zillion’s complete gaming portfolio is already available to casino clients that are powered by the SoftSwiss Game Aggregator. Zillion has a fast-growing portfolio of games, with a new game coming out every quarter. The game developer’s games provide unique for the industry game mechanics, accompanied by entrancingly pleasant graphics design. Their game portfolio includes the studio’s Book Of Hor, Fruits Five Lines, Guardians Of Valhalla, and others.
Nikita Keino, Partner Managers Team Lead at SoftSwiss, said: “Zillion is a rather young yet very fast-growing game developer, providing progressive slot games for everyone to enjoy. We’re glad to be partnering with the team of such experienced specialists and to be adding even more quality content to SoftSwiss Game Aggregator’s extensive offering. Looking forward to our fruitful collaboration! ”
Adam Frisk, Partner Relations Manager at Zillion Games, said: “It’s incredibly exciting to partner up with such a well-known and respected market leader as SoftSwiss. Their experience, their casino network, and their friendly attitude are a godsend for a market newcomer such as ourselves. We couldn’t have asked for a better partner to start our journey with!”
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
The post iGP launches GamePark and PayLab to enhance offering provided to partners appeared first on European Gaming Industry News.
Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.
Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”
Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.
“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”
The post Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
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