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Affilka by SoftSwiss launches with ArenaBet

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4 years ago

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Last week, Affilka by SoftSwiss, launched its new third-party project with ArenaBet. This rather young online casino brand is licensed, approved and regulated by the Curaçao Gaming Commission. This partnership agreement will become a new significant stepping stone for Affilka’s product growth and distribution.

This is a second-in-a-row third-party project for Affilka in one week, as the brand has just also started working alongside ProperSix Casino. The solution keeps on heavily expanding by offering its services to more and more new markets and territories. The Affiliate program of ArenaBet online casino will run on Affilka by SoftSwiss, offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics all under one roof. Despite its lack of experience spanning over decades, ArenaBet Casino delivers on the expectations of most exigent players. It offers safe and secure gambling at the highest payout casino online with plenty of game choices and an impressive range of promotional activities to take part in.

Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka said: “It’s a massive success for Affilka to be able to kick off two such great third-party projects in a matter of just one week. This deal with ArenaBet will help us to further speed up our expansion plans into the market as a standalone secure and reliable affiliate tracking solution”.

ArenaBet CEO said: “As soon as we had launched our long-awaited project, we needed to choose an affiliate program software vendor for ArenaBet. After analyzing various offers on the market, a decision was made in favor of SoftSwiss. Its software combines smart tech, stylish simplicity and usability, as well as all the necessary functionality for efficient interaction with affiliates. We are glad to cooperate with Affilka and look forward to starting our work.”

Additionally, ArenaBet has recently signed a cooperation agreement with another SoftSwiss brand – the SoftSwiss Game Aggregator. This new deal will now add up a vast variety of slot games produced by BGaming and 70+ other popular game providers to ArenaBet’s existing extensive offering from leading and trustworthy operators as well as more than 40 game providers.

 

About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About ArenaBet
ArenaBet gaming portal is available in multiple languages like English, Russian, Polish, Portugal, Czech, and currencies like USD, EUR, RUB, TRY, CZK, PLN catering to players from all over the world. Additionally, the mobile version enables gaming enthusiasts to enjoy all the action on a smartphone or tablet computer. There are also the most popular payment methods which you can use to deposit and withdraw funds to and from Casino ArenaBet. Players can deposit using VISA debit or Mastercard debit, as well as e-wallets such as Skrill, Neteller, Piastrix. Withdrawal times are definitely a strong point of ArenaBet. You can withdraw funds via online casino Arenabet the same method you have used for your deposit, and in most cases, these offer instant withdrawals.

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Carlo Santarelli

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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2 days ago

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July 25, 2025

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.

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VIP Play Announces Departure of Chief Financial Officer

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2 days ago

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July 25, 2025

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.

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eSports

Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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2 days ago

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July 25, 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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