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Prague Gaming & TECH Summit 2025 (25-26 March)

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PRAGMATIC PLAY LEVELS UP DROPS & WINS WITH GAME-CHANGING €1,000,000 MONTHLY PRIZE POOL

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The announcement marks the largest prize pool ever fully sponsored by a game provider, totaling €7,000,000 together with the launch of its Live Casino in-game Promo Tool

Pragmatic Play, a leading content provider to the gaming industry, is set to scale up its leading Drops & Wins offering by augmenting the monthly prize pool to a staggering €/£1,000,000 across two verticals. The promotion will be extended to the supplier’s popular Live Casino vertical, after seeing impressive success with Slots.

The new monthly prize pool for Slots is €500,000, giving players even more chances to win across its plethora of titles. Players can easily recognise which games qualify for the promotion through the Drops & Wins logo in the corner of the thumbnail. The change requires no additional development efforts for operators who already joined Drops & Wins.

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In addition to doubling the Slots prize pool, the supplier will go a big step further, now expanding Drops & Wins to its Live Casino portfolio. To support this, Pragmatic Play has developed a new promotions mechanic for its Live Casino games. Operators will be able to run Tournaments, Prize Drops and more on prominent games such as Roulette, Blackjack, Baccarat and Mega Wheel.

This comes with an additional monthly pot of €500,000 for Live Casino games, thus seeing Pragmatic Play committing a massive total of €1,000,000 in cash prizes each month for its players.

The upgraded promotions, all managed by Pragmatic Play, will run from June 3rd until November 17th on both Slots and Live Casino products. Operators can offer their users exciting Network Tournaments and Prize Drops, thus optimising player engagement, increasing game performance, and seeing visible value added.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Our Drops & Wins promotions have been hugely well received by our fans all over the globe and we couldn’t be happier to give them even more reasons to celebrate with this massive promotion. Incorporating our Live Casino offering as well, Drops & Wins will have given players the chance to a share of €7,000,000 in cash prizes by the end of November!

“We continue to look for ways to enhance our fans’ experiences and are very excited for this promotion to kickstart on June 3rd.”

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Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona

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Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.

Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.

The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.

  • Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
  • Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
  • MEGA’s unique gamification options are delivered through a simple API-led integration process.
  • The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.

The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025

The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.

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Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved  and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”

The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

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Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

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Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

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Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

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“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

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