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Infantino: Football will play a central role in bringing communities together

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FIFA has recently built alliances with a number of United Nations agencies for the realisation of social development objectives

On 6 April, the United Nations celebrates the International Day of Sport for Development and Peace, (https://bit.ly/323SQ4t) recognising the role that sport and physical activity plays in communities and in people’s lives across the world.

The occasion holds special resonance this year as the world seeks to recover from the devastation wreaked by the COVID-19 pandemic, with sport sure to play a crucial role in that effort.

To mark this important date in the calendar, FIFA President Gianni Infantino has written the following article in the UN Chronicle in which he details how FIFA and its many programmes remain “at the service of society” in this time of global need.

The COVID-19 pandemic has been an unprecedented time of distress and loss for the whole world. Foremost is the tragic loss of loved ones that so many have suffered. We have also largely lost our social lives and human interaction, including everyday activities such as participating in, or attending, a football match.

But there is light at the end of the tunnel, and with the roll-out of vaccines, we hope life will return as it is meant to be lived: together, without the barriers and constraints imposed by the pandemic.

As it has done before, football, the most popular sport in the world, will play a central role in bringing communities together. Through football, we will be able to get back in shape physically, socialise with our teammates and rivals, and fill stadiums again. We will regain some of what was lost in the past year and hopefully bring back joy and smiles.

We also have a unique opportunity for a fresh start. Football can be a powerful tool for action on many pressing global issues, including several of the most important United Nations Sustainable Development Goals (SDGs), such as those related to health and well-being (SDG 3), quality education (SDG 4), gender equality (SDG 5), peace and conflict resolution (SDG 16).

Football and the sport’s governing institution, the Fédération Internationale de Football Association (FIFA), have an unparalleled global reach. The 2018 FIFA World Cup Russia was watched by more than half the world’s population, and the FIFA Women’s World Cup France 2019 was seen by over 1 billion people. Such wide visibility provides our sport with a unique platform to promote the universal values of fair-play, inclusion, solidarity, diversity and teamwork, all critical to achieving the SDGs.

We are equally fortunate to be able to call on football stars – the FIFA Legends – who are living examples of those values. They generously use their own platforms to spread messages about important social issues and help us reach a much wider audience, beyond football fans.

Sports organisations themselves have their role to play and should lead by example by engaging in partnerships to contribute to the international development agenda. FIFA has recently built alliances with a number of United Nations agencies—notably with the World Health Organization (WHO), the United Nations Office on Drugs and Crime (UNODC), UN-Women, the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the World Food Programme (WFP)—for the realisation of social development objectives, including promoting healthy lifestyles, crime prevention, sports integrity, youth development, gender equality and women’s empowerment, as well as education.

Education is indeed central to our global efforts to create a better world. Thanks to the Football for Schools Programme, we are investing $120 million in the education, through football, of the world’s young people to help them develop key life skills. Delayed because of the pandemic, the Programme is expected to start operations fully in 2021, when it can also help address disruptions in education caused by COVID-19, especially in some of the most affected regions of the world.

FIFA is also leading the way to create safer sporting environments, putting in place safeguarding measures to protect children through the FIFA Guardians programme, which aims to professionalize the role of safeguarding officers in football.

Since we must work together with state and local authorities in this area we have entered into a memorandum of understanding signed last year with UNODC, aimed at potentially establishing an independent, multi-sport, multi-agency, international entity with the authority and experience to assist international sports and ensure that we work together with law enforcement agencies and governments to eradicate any form of abuse and investigate cases as appropriate.

As we continue to fight back against COVID-19 and its effects, we do so with the aim of not just helping football—as we have with an unprecedented support package of $1.5 billion for the game’s organisers around the world through the FIFA COVID-19 Relief Plan (https://fifa.fans/39NYP1j) – but also society as a whole. From the moment the pandemic was declared, we, in collaboration with WHO, have contributed to vital public health messaging to promote safe hygiene practices aimed at preventing the spread of COVID-19. We continue to collaborate closely with WHO and amplify messages that support good health and save lives.

Football and society have a symbiotic relationship: what is good for society is good for football and vice versa. On this International Day of Sport for Development and Peace (6 April 2021) (https://bit.ly/323SQ4t), FIFA is at the service of society, and we will continue to play any role we can in supporting the recovery from the COVID-19 pandemic.

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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