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Gaming Laboratories International (GLI®) Names James Boje Chief Operating Officer, EMEA

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Gaming Laboratories International (GLI®) has welcomed experienced gaming industry icon James Boje as Chief Operating Officer (COO), EMEA.

Boje brings more than 35 years of gaming and hospitality experience to GLI’s clients. In this changing time for gaming and the world, he further increases GLI EMEA’s abilities to give clients the confidence and critical local insight needed to explore new markets.

As COO, his primary focus will be GLI’s ongoing drive of efficiency and innovation across departments, continuing the company’s employee engagement culture, and providing outstanding customer experience while leading the engineering teams across EMEA.

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GLI Managing Director EMEA Martin Britton said, “I am very pleased to welcome James to the team. His leadership and gaming knowledge will make a significant contribution to the overall experience within GLI and with our customers. He has been a key driving force in his previous roles with his enthusiasm, skill, and professionalism, which he now brings to GLI.”

Boje said, “I am truly elated to be joining GLI as Chief Operating Officer, to be both leading and working with the EMEA team, where together we can further enhance the customer experience with a collaborative hands-on approach.”

Boje has a proven record of success in developing a culture of engagement focusing on outstanding employee and customer experiences. His areas of expertise include new market initiatives, workflow re-engineering, and sales and marketing development, as well as strategic planning and execution.

Before joining GLI, he was Managing Director EMEA for Aristocrat Technologies Europe Ltd., where he successfully addressed critical and significant growth across the EMEA region, increasing revenue and positioning the company as a dominant player in the competitive EMEA landscape. Previously, he held senior leadership roles with IGT Europe and Africa, where he spent 12 years growing the business and increasing services.

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Esports Highlights: Trends to Watch in 2025

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Esports, the competitive side of video gaming, has evolved exponentially over the past few decades. From small gatherings of friends competing in local tournaments to massive international leagues and arenas filled with thousands of fans, the landscape of esports has dramatically shifted. With its growth, new trends continue to emerge, bringing about changes in both the games that dominate and the ways in which audiences experience these events. As we look ahead to 2025, several key trends will shape the future of esports, from technological advancements to shifts in fan engagement. In this article, we’ll explore the most significant trends in esports that will likely define the landscape of 2025 and beyond.

1.  Rise of Mobile Esports

One of the most important trends in esports in 2025 will be the further rise of mobile gaming. Traditionally, esports has been dominated by PC and console games, but with the advent of powerful smartphones and mobile devices, mobile gaming is now on the rise as a competitive platform. Games like PUBG Mobile, Free Fire, and Brawl Stars have already carved a niche for themselves, attracting millions of players and viewers globally.

Mobile gaming has the distinct advantage of the fact that it’s played on what’s already in your pocket. The fact that 4.3 billion people own at least one smartphone (compared to 1.86 billion PC gamers and 1.6 billion console owners) means that the bar for entry has never been lower.

Historically, esports has been dominated by North American (NA) and European (EU) players, with EU players typically having the edge in skill and performance. However, as the mobile esports scene continues to grow, emerging regions will most likely play a much bigger part in the global esports scene. Indeed, mobile esports has already gained immense popularity in regions such as Southeast Asia, Latin America, and India, where smartphones are more prevalent than gaming PCs or consoles.

In 2025, we can expect to see more titles being optimized for mobile platforms, leading to more inclusive and geographically diverse esports tournaments. Furthermore, the integration of 5G technology will significantly enhance mobile gaming experiences by heavily reducing latency and increasing connection speed, making it even more appealing for professional players and fans.

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2.  The Continued Convergence of Traditional Sports and Esports

Esports and traditional sports have already begun to overlap in several areas, and this convergence will only grow stronger by 2025. Traditional sports leagues, teams, and athletes are increasingly investing in esports teams and tournaments. For example, major soccer clubs like Paris Saint-Germain and FC Barcelona have their own esports teams competing in popular games such as FIFA and Rocket League. Similarly, the NBA has its NBA 2K League, which draws in a new generation of fans while also engaging current basketball enthusiasts.

Notably, certain motorsports leagues have begun trying out notable “sim-racing” champions and giving them chances and tryouts in real race cars. This style of esports to real sports promotion could prove even more common as more real-life sports leagues more closely examine the talent found in esports champions.

The online betting scene has also begun to take notice of the rising popularity of esports and competitive gaming. Most notably, Stake offers both sports betting and eSports betting, which are easier to have fun with than ever.

The collaboration between traditional sports and esports will likely intensify in the coming years, with more partnerships, cross-promotion, and even possible hybrid events. These collaborations will provide new opportunities for esports to reach wider audiences and gain mainstream legitimacy. Fans of traditional sports who may not yet be engaged with esports will become more familiar with the esports scene as their favorite teams and athletes become involved.

In recent years, major TV networks have increasingly embraced esports, recognizing its immense popularity and potential to attract younger, tech-savvy audiences. Networks such as ESPN and TBS have begun broadcasting major esports tournaments, including events like the League of Legends World Championship and NBA 2K League. These partnerships have helped legitimize esports as a mainstream form of entertainment, drawing in millions of viewers and boosting sponsorships and advertising revenue. The inclusion of esports in traditional media platforms also reflects the growing popularity of esports as a whole.

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3.  The Growth of Virtual Reality (VR) and Augmented Reality (AR) in Esports

Virtual Reality (VR) and Augmented Reality (AR) are two of the most exciting technologies poised to revolutionize the gaming and esports industries. By 2025, VR and AR are expected to enhance the way fans and players experience esports, providing more immersive and interactive environments.

In esports, VR has the potential to offer a fully immersive competitive gaming experience. Players may be able to step into digital worlds with greater interactivity and presence than ever before. VR was in a bit of a slump before Facebook Inc. notoriously changed its company name to Meta Inc., while betting everything on VR and the “Metaverse” being the next big thing. While the Metaverse hasn’t quite yet gained popularity as Meta had hoped, the big push has definitely revived VR and VR gaming, and player numbers are at an all-time high. VR esports could be a lot more prominent in the near future, with some possible contenders for games being Beat Saber and Pavlov.

AR, on the other hand, could change the way fans watch live esports events by overlaying real-time stats, player profiles, and other dynamic content directly into the live broadcasts, as well as onto the smartphones of live attendees. Some traditional sports, (such as Formula 1) have already begun doing so, and esports could very well follow.

4.  Increased Focus on Content Creators, Streaming Platforms, and Online Betting

Esports and streaming platforms like Kick, Twitch, and Youtube are deeply intertwined, with content creators and streamers playing a pivotal role in driving viewership, engagement, and revenue. By 2025, these figures will continue to be central to the esports ecosystem, bridging the gap between professional players and casual fans by offering entertainment, educational content, and community-building activities.

Notably, in the past few years, we’ve seen many different Content creators and streamers popularize the genre of speedrunning, the concept of competing in order to fully beat a single-player game in the shortest possible time. In the days of the COVID-19 pandemic, hours-long video essays covering different games’ speedrunning scenes exploded in popularity and viewership, driving never-before-seen audiences to speedrunning events and tournaments.

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Examples like these show that online personalities have a huge influence on the popularity of esports and gaming tournaments, both in offline single-player gaming and online hyper-competitive multiplayer tournaments.

Moreover, online betting platforms, particularly Stake.com, will see greater prominence within the esports landscape. As esports fans continue to engage with their favorite games, teams, and events, platforms like Stake will allow users to bet on outcomes, adding an exciting new dimension to the esports experience. This integration of online betting with streaming and content creation will provide fans with even more ways to interact with the esports world, further blurring the lines between gaming entertainment and real-world stakes.

5.  Increased Professionalization of Esports Leagues

As esports continues to mature, the structure of its leagues and competitions will become more professionalized. By 2025, we can expect a more established framework for esports leagues, akin to the way traditional sports leagues such as the NFL or NBA are organized. This shift will include increased focus on player welfare, standardized rules, and higher production value for events.

We could very possibly see esports organizations implementing stricter player contracts, better health and wellness programs, and improved support systems for players transitioning into new stages of their careers. Additionally, esports leagues will likely aim for better governance to ensure fairness and transparency in player management, league operations, and tournament outcomes.

Large corporations such as Valve Corporation and Riot Games have already been funding entire leagues on their own, but we could expect to see these leagues become more self-sufficient, as well as potentially new grassroots esports leagues popping up.

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6.  Expansion into New Games and Genres

While League of Legends, Dota 2, and Counter-Strike 2 dominate the esports scene today, new games and genres will continue to emerge and challenge the status quo. We are poised to see new competitive games in genres never before heard of appear in the future.

The current mainstream of 5v5 first-person shooters and top-down MOBAs is definitely popular for now, but the future is, as always, unpredictable. As the esports audience diversifies and seeks new experiences, the demand for new games that offer different styles of gameplay will grow. One game that’s earned a lot of recent attention is Valve’s Deadlock, a fresh take that attempts to wrap a MOBA and a third-person shooter into one game. It borrows all kinds of mechanics from both genres and is currently available for beta testing.

Additionally, one historical genre of gaming that’s been somewhat neglected in the mainstream esports scene is fighting. Popular fighting franchises such as Tekken and Street Fighter are ultra-competitive 1 on 1 experiences that would fit into the modern esports scene incredibly well. They would also fit incredibly well into a traditional tournament bracket, which most modern esports leagues use in their events. It could be a matter of time until we see these games truly explode into the mainstream esports scene.

7.  The Impact of Artificial Intelligence (AI) and Machine Learning on Esports

AI and machine learning are increasingly being integrated into esports, both in-game and behind the scenes. In-game AI can be used to enhance the gameplay experience, provide better matchmaking, and even develop more intelligent NPCs (non-playable characters) for single-player games. Additionally, AI and machine learning are already being used in order to develop more sophisticated anti-cheat software. More advanced and sophisticated anti-cheat will ensure that anyone from regular run-of-the-mill players to battle-hardened esports competitors is all on a completely level playing field.

Behind the scenes, AI can help analyze player performance, predict outcomes, and optimize tournament structures. As these technologies advance, their role in esports will grow, providing more personalized and efficient experiences for players and fans alike.

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8.  Gender equality in Esports

The future of esports holds immense promise in terms of gender equality, offering the opportunity for both men and women to compete together at the highest levels. Unlike traditional physical sports, where physical strength can be a determining factor, esports provides a level playing field where skill, strategy, and teamwork take precedence. This opens up a world of untapped potential, where an equal participation of men and women could elevate the entire industry, driving innovation and diversity.

By 2025, as barriers to entry continue to diminish, the growing recognition of female players, content creators, and professionals will help shape a more inclusive esports scene. Once we overcome societal hurdles and biases, the industry will see a more unified, competitive, and dynamic environment.

9.  Esports as a Career Path

In 2025, esports looks sure to continue to be a legitimate career path for players, coaches, analysts, and content creators. As the industry matures, more individuals will pursue esports as a viable career option.

In addition to competitive gaming, roles such as event organizers, team managers, game developers, and data analysts will become more prominent within the esports ecosystem. The increasing number of job opportunities within esports will help professionalize the industry and ensure its growth in the future.

Educational institutions will most likely offer more dedicated programs and degrees in esports management, broadcasting, and game design, offering professional pathways for future talents. Some high schools and universities have even been starting up their own amateur esports clubs and leagues, as a way for students to socialize and find common interests with each other.

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Conclusion

As we head into 2025, esports will continue to evolve, with major transformations driven by mobile gaming, VR/AR integration, and the growing influence of content creators and streaming platforms. The professionalization of leagues and the expansion into new genres will ensure esports remains dynamic, offering exciting opportunities for players, fans, and industry professionals alike.

The post Esports Highlights: Trends to Watch in 2025 appeared first on Gaming and Gambling Industry in the Americas.

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7777 gaming secures certification for first set of games in Peru

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7777 gaming has successfully certified 20 of its most popular games for the Peruvian market, aligning with recent legislative updates to enhance and regulate the local gaming environment. The recent developments are a logical step forward in the Peruvian market after securing a supplier license from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR) earlier last year.

“Peru is a dynamic and fast-growing market, and we’re thrilled to bring our unique games to players across the region. This is an exciting opportunity to establish long-lasting partnerships with local operators and elevate the Peruvian gaming experience.”, said Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming.

Operating fully in compliance with Peruvian regulations under the entity Gaming Innovation OOD, and registered under license number PSV0208, 7777 gaming is set to introduce its portfolio of engaging and diverse online casino games to the Peruvian market. These include fan-favorite titles such as Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, Club Mr. Luck, and many more. Known for their captivating visuals, immersive gameplay, and unique features, these games have already resonated with players in various international markets.

The 20 newly certified games on the market allow 7777 gaming to be live on the leading online operators in Peru and further strengthen its position as one of the most prominent online casino providers in Latin America.

 

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About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

The post 7777 gaming secures certification for first set of games in Peru appeared first on Gaming and Gambling Industry in the Americas.

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Million Games Set to Make Waves at ICE 2025 with Game Launches and Industry-Shaping Partnerships

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Million Games Set to Make Waves at ICE 2025 with Game Launches and Industry-Shaping Partnerships

Million Games, a rising star in the iGaming industry, is thrilled to announce its participation at ICE 2025, the world’s largest iGaming showcase, held this year in Barcelona. With an ambitious roadmap and innovative offerings, the company is poised to capture attention and forge impactful connections with operators, studios, and industry professionals.

Exciting Game Pipeline for 2025

As part of its roadmap for the first half of 2025, Million Games will unveil more than 18 new titles, including a diverse mix of slots, classic table games, and multiplayer experiences. The January lineup includes:

  • Perfect Catch – A thrilling slot featuring fish symbols that boost spins and unlock free spins for enhanced rewards.
  • Million Wheel – A high-energy multiplayer game where players build a prize pool, and one lucky player takes the entire pot.
  • Million Baccarat – A sleek RNG adaptation of the timeless baccarat classic.
  • Million Blackjack – A table game offering players the thrill of beating the dealer by reaching 21.
  • Thorfinn’s Journey – A captivating slot adventure through icy landscapes, featuring free spins, expanding special symbols, and a respin mechanic.
  • Captain’s Curse – A gripping slot game where a fisherman’s eerie discovery unleashes free spins, prize collection mechanics, and a thrilling storyline of transformation.

These releases set the stage for Million Games’ bold vision for the year, with each title designed to captivate modern players and deliver high entertainment value.

Million Stars Program: A Gateway for Game Studios

Million Games is also inviting creative studios to join its Million Stars Partner Program, an initiative that empowers partner studios to develop and launch exceptional games while leveraging Million Games’ robust Remote Gaming Server (RGS), knowledge, global distribution network, and marketing support.

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What makes the Million Stars Program unique is its commitment to studio independence. Partners retain the freedom to move their games to a platform of their choice when ready, ensuring they’re never locked into a single framework. This flexibility positions Million Stars as a standout program in the iGaming space, fostering long-term growth and success for partner studios.

Meet Million Games at ICE 2025

ICE 2025 presents the perfect opportunity to connect with Million Games. The team will be available to discuss:

  • Integrating Million Games’ diverse and engaging portfolio with operators’ platforms.
  • Partnerships through the Million Stars Program, offering unparalleled support and freedom for studios.
  • Exclusive insights into the company’s roadmap and upcoming innovations.

To book a meeting with Million Games at ICE 2025, contact the team at [email protected] or visit their website at www.milliongames.com.

Stay updated on Million Games’ journey by following their LinkedIn page, and don’t miss this chance to engage with one of the industry’s most innovative and forward-thinking companies.

The post Million Games Set to Make Waves at ICE 2025 with Game Launches and Industry-Shaping Partnerships appeared first on European Gaming Industry News.

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