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First edition of airtel India esports tour to conclude with a grand award ceremony

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India’s top esports athletes to be felicitated at the Airtel India Esports Tour Awards

Live broadcast on Airtel Xstream, NODWIN Gaming YT & FB from 7 p.m. on March 25

NODWIN Gaming, Asia’s leading esports company, has announced the Airtel India Esports Tour Awards that will be broadcast live on Airtel Xstream and NODWIN Gaming Facebook and YouTube channels from 7:00 p.m onwards on March 25. The virtual awards ceremony will conclude the first edition of the Airtel India Esports Tour. The ceremony will felicitate the top esports athletes who’ve won championships in multiple titles such as Clash of Clans, CS:GO, FIFA21, Tekken 7, Street Fighter V, Super Smash Bros, Call of Duty Mobile and Free Fire(Northeast region only) in tournaments under the Airtel India Esports Tour banner held throughout the year.

NODWIN Gaming has organised four tournaments under Airtel India Esports Tour in 2020 — ESL India Premiership: India’s longest-running esports tournament, KO Fight Night: India’s biggest fighting games tournament, CODM India Challenge and Northeast Esports Summit: the biggest esports tournament exclusively for Northeast India.

“The award show is a deserving closure to the first edition of the Airtel India Esports Tour. Airtel and NODWIN Gaming’s combined effort to fabricate a national leaderboard of gamers paid off well. The awards will standardize the performance of every athlete and on the other hand the leaderboard will set a benchmark in the Indian competitive ecosystem. We’re putting up a spectacle never seen before in the country.” said Akshat Rathee, Co-Founder and MD, NODWIN Gaming.

“We are absolutely thrilled to be a part of this exciting Esports Tour that brought together the best gamers from India and are confident that it will further accelerate the development of Esports ecosystem in India. As an enabler of digital experiences, we look forward to deepening our presence in this space.” Said Adarsh Nair, Chief Product Officer, Bharti Airtel.

The winners of all the Leaderboard Rating Awards as per the Airtel India Esports Tour leaderboard will be felicitated across 9 categories. The one of its kind award show is aimed at bringing the gaming masterminds to the limelight on a national platform.

Tune in to Nodwin Gaming Facebook and YouTube handles and Airtel Xstream on 25th March at 7 pm to watch the ceremony live.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.

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