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Entain and Arena Racing Company Sign Ground-Breaking Media Rights and Distribution Deal for Horse Racing and Greyhound Racing

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Entain and Arena Racing Company Sign Ground-Breaking Media Rights and Distribution Deal for Horse Racing and Greyhound Racing

Entain and Arena Racing Company (Arena Racing) today announce the signing of a ground-breaking long-term media rights deal that covers horse racing media rights and establishes a landmark joint venture between Entain and Arena Racing for greyhound racing, through to 31 December 2029.

This exciting long-term deal will deliver a compelling range of horse racing and greyhound racing product for Entain’s retail & digital channels, Ladbrokes & Coral, as well as for its digital brands – Betdaq, Bwin and Sportingbet, and will launch a joint venture between the two parties for the distribution of greyhound racing content from Entain, Arena Racing and Independent greyhound tracks.

Both horse and greyhound media rights will be produced and distributed to the UK independent bookmaking sector via The Racing Partnership (“TRP”) and into international markets such as Spain, produced and distributed by Arena Racing subsidiary, Vermantia.

Horse Racing Media Rights

The horse racing media rights element of the Entain / Arena Racing partnership covers all UK, race day data & audio-visual coverage for races from Arena Racing’s sixteen UK racecourses, which include Doncaster, Newcastle, Chepstow and Lingfield Park. The deal also includes South African & Australian content and will commence on 1 January 2022 and run through to 31 December 2029.

Greyhound Racing Joint Venture

The ground-breaking joint venture (JV) between Entain and Arena Racing will deliver a single optimised UK Greyhound Racing schedule. The JV will become the vehicle for licensing media rights to Entain & other domestic and international betting operators from these tracks. This joint venture will launch on 1 January 2024 through to 31 December 2029.

The JV will hold the long term exclusive rights to premium greyhound content from twelve stadia owned across Arena Racing (Newcastle, Nottingham, Perry Barr and Sunderland), independent stadia within Greyhound Media Group (“GMG”) (Kinsley, Sheffield, Swindon and Yarmouth) as well as those owned by Entain (Crayford, Hove, Monmore Green and Romford).

Adrian Bower, Entain Chief Procurement Officer said today: “We are delighted to be partnering with Arena Racing on such a comprehensive long-term deal that will give certainty to both parties for the benefit of both horse racing and greyhound racing, as well as helping them navigate the Covid challenges and emerge stronger when the world gets back to normal”

“This is a progressive deal for greyhound racing, that will deliver a sustainable programme going forward, support greyhound welfare, and deliver more money into the sport”

“This landmark deal supports Entain’s omni-channel strategy for its UK digital brands and emphasises the huge value we place on the horse racing and greyhound racing products. We have been looking for a long-term deal that delivers benefits to both parties, allowing us to focus on navigating the immediate challenge of Covid, while generating greater value for all. Ladbrokes and Coral are two of the biggest and longest standing investors in, and supporters of horse racing and greyhound racing, and this significant commercial deal with Arena Racing is just further proof of our support for these two great British sports”

Kevin Robertson, Managing Director of Arena Racing’s Media and International Division said today:

This deal between Arena Racing and Entain represents a new era of collaboration between the horse and greyhound racing industries and their bookmaker customers.”

“We are delighted to have framed this deal to offer long term certainty for both our horse and greyhound racing, as we look to recover from what have been incredibly difficult times for both industries.  Importantly, this deal recognises the value for both horse and greyhound racing being sold directly by rightsholders to their key bookmaker customers. We are delighted to be working in partnership with a significant global partner in Entain who operate historic and popular brands such as Ladbrokes and Coral, continuing their long association with both sports.”

“Both Arena Racing and Entain are committed to the future of greyhound racing, and under the new JV we will be able to sustain and re-invigorate a sport that has been through significant change over the years. The launch of evening greyhound racing on Sky Sports Racing in February is hopefully the first of many new initiatives to promote and enhance the sport”

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ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta

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ELA Games, an innovative game development studio, announces that its representatives will participate in panel discussions to share industry insights at the upcoming SBC Summit Malta on June 11, 2025, at the Casino Innovation stage.

2:00 – 2:45 pm: The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences

This panel discusses how sequels are a key tool for studios to refresh content and develop existing player relationships. Yaroslav Soloshenko, Business Development Team Lead, will highlight ELA Games’ approach to creating recognisable and memorable series while capitalising on success and positive momentum. Additionally, he’ll discuss the studio’s philosophy regarding creativity and game development.

3:45 – 4:30 pm: Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?

Marharyta Yerina, Managing Director, will take part in a panel discussion on the financial and business side of iGaming. Specifically, she will cover the relationship between game studios, content aggregators and platforms. She will provide key insights on the finances of these partnerships and how studios can utilise the increased reach these platforms provide to focus on innovation.

The post ELA Games to Share Insights During Two Panel Discussions at the SBC Summit Malta appeared first on European Gaming Industry News.

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REEVO Announces New Partnership with SpinLogic

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REEVO, the cutting-edge B2B content and aggregation platform, has announced an exciting new partnership with SpinLogic, a leading game provider known for its thrilling slots, table and card games, and video poker experiences.

Through this collaboration, REEVO’s partners will now have instant access to SpinLogic’s entire game portfolio, featuring player-favourites like Mask of the Golden Sphinx, The Cash is Right and Spicy Reels Fiesta, blockbuster titles that are set to capture even more players globally.

Since its launch in 1998, in partnership with RealTime Gaming, SpinLogic has developed a robust catalogue of over 300 high-performing games, continuously releasing new titles every month. This rich and diverse library will now be available through REEVO’s dynamic aggregation platform, further enhancing the gaming choices available to operators and players alike.

By teaming up with REEVO, SpinLogic will also leverage a suite of innovative gaming solutions and advanced technologies, ensuring it remains at the forefront of the ever-evolving iGaming landscape. REEVO’s relentless focus on empowering partners with best-in-class tools, seamless integrations and next-generation capabilities means that SpinLogic is perfectly positioned for an exciting new phase of growth and innovation.

Adrian Ploscaru, Account Manager at SpinLogic, said: “This partnership opens up new avenues for innovation and enhances our ability to deliver top gaming experiences. We believe that working with REEVO will elevate our offering and strengthen our position in the industry. Together, we are committed to understanding and meeting the needs of our players.”

Daniel Cuc, Head of Account Management at REEVO, said: “We are proud to welcome SpinLogic to the REEVO family. Their proven track record of delivering standout gaming content perfectly aligns with our mission to offer operators nothing but the best. Together, we will push boundaries and create exceptional opportunities for innovation, growth, and player engagement.”

The post REEVO Announces New Partnership with SpinLogic appeared first on European Gaming Industry News.

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CT Interactive Goes Live on Sazka

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CT Interactive’s premium gaming content is now officially live on Sazka.

This strategic launch underscores CT Interactive’s commitment to international growth and reinforces its presence in Central Europe. Czech players now have access to a curated selection of 20 of our most popular slot titles, including fan favourites such as Pick the Pig and Brilliants on Fire. These games have consistently delivered outstanding performance across multiple markets, thanks to their engaging gameplay and superior design quality.

Following the successful certification of the game portfolio including CT Interactive signature jackpots for the Czech market, players can now enjoy a rich and diverse gaming experience tailored specifically to their preferences. Hot Luck is a three-level interactive jackpot system that blends random rewards with player engagement. It boosts excitement, extends session duration and elevates overall gameplay.

Monika Zlateva, Chief Commercial Officer at CT Interactive said: “We are excited to join forces with Sazka, a brand with a strong reputation and a solid market presence in the Czech Republic. This strategic partnership reflects our commitment to expanding CT Interactive’s presence globally and delivering premium gaming experiences to an even broader audience.”

“We’re pleased to welcome CT Interactive’s portfolio to our games selection. Their certified games enhance the range and variety of entertainment we provide, and we’re confident our customers will enjoy them. This partnership reflects our goal to continuously expand and innovate our gaming content,” said Jašek Michal, Casino Operations Manager of Sazka.

The post CT Interactive Goes Live on Sazka appeared first on European Gaming Industry News.

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