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ComeOn signs Nicklas Bendtner as brand ambassador

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Gaming operator ComeOn Group has, through its flagship brand www.comeon.com, entered into a brand ambassadorship deal with one of the greatest Danish football legends of all times, Nicklas Bendtner.

ComeOn Group launched its flagship brand www.comeon.com in Denmark 2019 after receiving a five-year gaming license from the Danish gaming authority. The brand offers both casino and sports betting and is running on its own innovative, proprietary platform.

“We are extremely pleased to have signed a deal with Bendtner. Nicklas is a big personality who divides the waters, but this is part of who he is and what we love him for; a person that is not afraid to challenge and have an opinion of his own, just like ComeOn! intends to do in Denmark – be a challenger to the big dogs out there.”, says Berkay Reyhan, CCO ComeOn Group

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Bendtner announces that he is excited about entering into a deal with a company that is not afraid of standing out from the crowd and challenging the existing establishment – as he has done himself in his many years as an active footballer.

“ComeOn! is a challenger brand in a matured market; they wish to do things differently which I really like. My primary role will of course be ComeOn! face towards the public, but also to add some entertainment into things, as betting is all about entertainment, fun and having a good time.”

Bendtner started his professional career in Arsenal just 16 years old. He has played for clubs including Sunderland, Juventus, Wolfsburg, Rosenborg and F.C. København. He earned 81 caps with the national team and scored 30 goals.

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Stretch Network Announces the Total KO Series with €333,000 Prize Pool

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Get ready to shuffle up and deal because Stretch Network is bringing the heat this summer with the awaited Total KO Series (TKO) Tournament for Stretch’s Global Network with €333,000 prize pool! Running from July 10 to July 28, 2024, this series promises to thrill both seasoned pros and newcomers alike.

Key Events To Know:
● Main Event (€50,000 GTD): Scheduled for Saturday, July 27
● Mini Main Event (€12,500 GTD): Taking place on Friday, July 26
● Main Event Omaha (€5,000 GTD): Omaha enthusiasts won’t be left out, as they can compete for a €5,000 guarantee on Sunday, July 28

Daily Excitement: Throughout the series, Daily Headliners deliver GTDs up to €20,000, ensuring there’s always action no matter when you join the fray.

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Special Features:
● Tourneymania Leaderboard: From July 11 to July 28, players can earn points for knockouts across tournaments. With a €5,000 prize pool up for grabs, it’s not just about winning pots—it’s about accumulating points and climbing the leaderboard.
● Freeroll Tournament: Designed to welcome new players, the €1,000 GTD Freeroll promises an accessible entry into the TKO Series without any buy-in.
Stay tuned for more updates and get ready to stack your chips high at the TKO Series!

The post Stretch Network Announces the Total KO Series with €333,000 Prize Pool appeared first on European Gaming Industry News.

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BetMGM announces partnership with Tottenham Hotspur

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LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas Group’s third Premier League partnership deal in just a week, will significantly boost the Group’s visibility and showcase its hero sportsbook brand BetMGM to millions of football fans across the world.

LeoVegas Group and Premier League club Tottenham Hotspur F.C. have today announced their new 3-year partnership deal that will see the Group’s newly launched sportsbook brands BetMGM become the men’s and women’s club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club. As Official Partner, BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.

The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in exciting partnership events, including unique experiences for fans and giveaways.

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Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”  

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.

The new Premier League club deal marks LeoVegas Group’s third in a week, underscoring a significant milestone in the strategy to amplify its focus on sports. Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.

The post BetMGM announces partnership with Tottenham Hotspur appeared first on European Gaming Industry News.

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BETSSON SPORT BECOMES THE NEW FRONT JERSEY PARTNER OF INTER

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The new jerseys will, for the first time, display two stars, marking Inter’s 20th Scudetto victory. The strategic alliance unites two prominent names in their respective fields, each boasting a rich heritage. This four-year agreement represents the largest shirt sponsorship deal in the club’s history.

The partnership signifies the largest shirt deal ever for both Betsson and the Serie A champions and last year’s Champions League finalists FC Internazionale Milano. Alongside the prominent display of Betsson.sport on the team jerseys, both parties share a mutual goal of enhancing the overall fan experience. With Betsson’s extensive reach and innovative approach, the goal is also to strengthen and connect with supporters worldwide.

“This sponsorship is the biggest to date for Betsson,” stated Jesper Svensson, CEO of Betsson Operations. “It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters. This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”

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“We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits. This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide” commented Alessandro Antonello, FC Internazionale Milano Corporate CEO.

Betsson Group’s sponsorship portfolio extends globally, with a strong presence in various sports and football clubs. In Latin America – Betsson is the main sponsor of Boca Juniors, Racing Club de Avellaneda and Atlético Nacional. In Italy, the infotainment brand Betsson Sport has partnerships with clubs such as SSC Napoli, Torino FC and Francesco Totti as ambassador.

The post BETSSON SPORT BECOMES THE NEW FRONT JERSEY PARTNER OF INTER appeared first on European Gaming Industry News.

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