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Video Game Loot Boxes to Generate over $20 Billion in Revenue by 2025, but Tightening Legislation Will Slow Growth
A new report from Juniper Research has found that revenue generated from loot boxes used in video games will exceed $20 billion by 2025, up from an estimated $15 billion in 2020. However, growth, averaging 5% per year, will be slower than previous years, as consumers become fatigued with loot boxes and legislative constraints limiting the market.
Loot Boxes Legislative Scrutiny Increasing
The report, In-game Gambling & Loot Boxes: Legislation, Market Evolution & Forecasts 2021-2025 Report, expects more than 230 million gamers will buy loot boxes in 2025. Mobile gamers will make up the majority of these, as alternative forms of in-game monetisation, like battle passes and downloadable content packs, are less common in mobile gaming. Overall, we expect approximately 5% of gamers will buy loot boxes that year.
Juniper Research notes that legislation restricting loot boxes, by either classifying them as a form of gambling or banning them outright, will become more prevalent, particularly in Europe. This is leading several publishers to develop new ways of using loot boxes, ranging from ‘transparent’ loot boxes to changing how they are purchased, in order to bypass legislation.
‘Loot boxes in their traditional form are often considered exploitative; leading to increased legislative scrutiny,’ remarked research co-author Nick Hunt. ‘We expect to see game publishers react to this in future by changing loot box formats, in order to keep them compelling and outside the legal realms of gambling.’
Skins Gambling an Ongoing Feature
The report also found that skins gambling, where in-game items are wagered on games of chance or the outcome of eSports matches, will have total wagers worth $321 million in 2025; $100 million more than in 2020, but down from a market high in 2016, due largely to the majority of skins gambling sites being blocked in many countries. Juniper Research expects that gambling will continue until trading platforms prohibit these practices outright, rather than merely limiting them.
Whitepaper download: https://www.juniperresearch.com/document-library/white-papers/loot-boxes-levelling-up-for-new-legislation
Brian Brown
Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets

Light & Wonder Inc. announced it has completed its previously disclosed acquisition of Grover Gaming’s charitable gaming assets for total consideration of $850 million cash, subject to customary purchase price adjustments, and a four-year revenue-based earn-out of up to $200 million cash.
“Grover Gaming has established itself as a leader in the fast-growing charitable gaming space. Bringing their assets and expertise into our ecosystem aligns perfectly with our strategy to expand into complementary regulated markets. This addition enhances our position as the leading global cross-platform games company and opens new opportunities to deliver our world-class content to even more players. We’re excited to welcome the Grover team to Light & Wonder,” said Matt Wilson, President and CEO of Light & Wonder.
“Joining Light & Wonder marks an exciting new chapter for the charitable gaming business. We’re proud of what we’ve built in the charitable gaming space, and we see tremendous opportunity to grow even further as part of Light & Wonder. Our teams share a passion for innovation and a commitment to serving customers and communities, and we’re excited to take that to the next level together,” said Brian Brown, CEO of Grover Gaming (Light & Wonder’s new division).
The post Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets appeared first on Gaming and Gambling Industry in the Americas.
Alyssa Beaver
Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales

Pavilion Payments, the leader in omnichannel payment solutions for the gaming industry, has announced the appointment of Alyssa Beaver as Senior Vice President of Sales. In this role, Alyssa will lead Pavilion Payments’ brick-and-mortar sales organisation, working closely with the leadership team to drive growth and foster long-term relationships with new and existing customers. She will also be key in enhancing the company’s market footprint by cultivating strong, collaborative partnerships across product, operations, and service teams.
“We are thrilled to welcome Alyssa to the Pavilion Payments team. Alyssa has a proven track record in sales leadership, and her deep understanding of both the gaming and fintech industries will be invaluable as we continue our growth. Her customer-centric approach, strategic mindset, and collaborative leadership style will help us continue to innovate and deliver outstanding solutions to our customers,” said Dan Connors, CEO of Pavilion Payments.
“I’m excited to join Pavilion Payments at such a pivotal time of innovation and growth. I look forward to working with our incredible team to help our partners grow, enhance the player experience, and deliver meaningful value to the industry,” said Alyssa Beaver, Senior Vice President of Sales at Pavilion Payments.
Alyssa’s extensive experience in sales and marketing comes from her recent leadership role at Passport Technology, where she led the sales and marketing teams and was instrumental in driving significant revenue and organizational growth. During this time, she played a critical role in landing several major enterprise accounts and expanding the company’s market presence.
Before her work at Passport, Alyssa held senior sales positions at Apriva and gained experience at Paycom, where she built a strong foundation in fintech and SaaS solutions across diverse sectors such as education, healthcare, and military.
Her ability to build relationships, close large deals, and scale sales teams has set her apart as a sales leader. Alyssa is passionate about fostering partnerships and collaborating across teams to create customer-first solutions that drive business success. She is a graduate of Arizona State University.
The post Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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