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Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman.
Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising landscape, having previously identified and harnessed the vast potential of digital and social media early on, and having spearheaded transformation in their respective businesses and markets.
Based in New York, Rob Norman will act as strategic advisor to Admix’ rapidly expanding team in the US. Rob was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. Rob is also a director at Simpli.fi, a leading programmatic advertising platform based in Texas. A well-known voice in the ad world Twittersphere, Rob is currently a director of SaaS company Piano and a non-executive director of BBC Global News.
Nigel Morris, an investor in Admix, now joins the board of the company and will work closely with the leadership. Nigel was a central figure at the Dentsu Aegis Network for over 25 years, founding the global digital network Isobar and transforming the US Group. He is chair of the innovation consultancy The Upside, on the board of data science business Gyana, and is also a longstanding non-executive director at the Guardian Media Group.
Nigel Morris, Board Member at Admix, commented:
“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands. The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”
Rob Norman, Senior Advisor at Admix, commented:
“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption. In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”
Announcing the hires, Samuel Huber, CEO at Admix, commented:
“Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready. They share Admix’ view of gaming as the next key media channel, and we’re delighted to have secured strategic support of their calibre as we communicate Admix’ rapidly developing offer to agencies. This represents the next stage of Admix’ 2021 expansion following the appointments of Michael Silberberg from Google as VP Global Agency Partnerships and Alex Faust from Spotify as EMEA VP AdSales.”
In 2020 Admix saw hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 80 staff this year.
Say hello to LazyBar, Allset Partners’ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start.
“Our sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to €1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” — Allset Partners
A peek at LazyBar: 9500+ popular games from over 70 game providers
Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC.
The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.
When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendy’s CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.
“When we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.
Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.”
- Ayvar Gabidullin, CBDO Extendy
The post LazyBar: The New White Label Casino Brand launched on the Extendy Platform appeared first on European Gaming Industry News.
Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced third quarter 2024 unaudited consolidated financial results.
Neal Menashe, Chief Executive Officer of Super Group, said: “We achieved our strongest third quarter ever, highlighting the phenomenal progress we are making as a business. There is still tremendous potential as we experience super growth across our global casino brands, and particularly in Africa which we have scaled to be our largest region for the second quarter running. Given our continued strong performance and robust balance sheet, we are exploring ways to return excess cash to shareholders, and intend to discuss with the board a possible further special dividend before the end of the year.”
Alinda van Wyk, Chief Financial Officer of Super Group, said: “This quarter was our best ex-US third quarter ever, achieving total revenue of €395 million and Adjusted EBITDA of €95 million. We are focusing on consistent growth in our key markets, while striving to maximize operational and marketing cost efficiencies across the group, which resulted in a margin of 24% for the second quarter in a row – well ahead of our long-term target of 20%. Following the strong performance of the business over the first three quarters and an early look at a strong October, we are increasing our ex-US Adjusted EBITDA full-year 2024 guidance to be greater than €345 million.”
Financial Highlights:
Revenue increased by 13% to €402.9 million for the third quarter of 2024 (constant currency: 15% to €410.9 million) from €356.9 million in the same period of the prior year, driven by growth from the Africa, Europe and North America (predominantly Canada) markets partially offset by declines from the Middle East and Asia-Pacific markets.
Profit for the period was €8.5 million for the third quarter of 2024. Profit for the period of €10.6 million for the third quarter of 2023 included a non-cash charge of €14.2 million related to the change in fair value of option liability.
Adjusted EBITDA, a non-GAAP measure, increased by 60% to €83.9 million for the third quarter of 2024 compared to €52.5 million in the third quarter of 2023.
Monthly Active Customers increased by 17% to 4.7 million during the third quarter of 2024 from 4.0 million in the third quarter of 2023.
Cash and cash equivalents was €296.6 million at September 30, 2024, up from €241.9 million at December 31, 2023. This net increase during the nine months ended September 30, 2024 was the result of:
Inflows from operating activities amounting to €159.1 million;
Outflows from investing activities of €59.2 million. This was mainly as a result of further investment in tangible and intangible assets of €63.6 million, predominantly due to the capitalization of expenditure on software, issuance of a loan to Apricot Investments Limited of €10.0 million, deferred consideration paid of €2.5 million relating to the 15 Marketing Limited acquisition and cash paid of €2.0 million for an investment in associate. These outflows were offset in part by €9.2 million of consideration received from the sale of the B2B division of DGC, as well as €9.2 million resulting from receipts of interest and repayment of loans receivable;
Outflows from financing activities of €51.9 million, mainly due to dividends paid of €46.1 million and lease payments of €5.7 million; and
A gain of €6.7 million as a result of foreign currency fluctuations on foreign cash balances held over this period.
EGT Digital is pleased to announce that it will participate in this year’s SiGMA Europe. The company will present a special selection of its latest innovations and top performers at stand 1120.
The iGaming provider will demonstrate its wide range of casino developments, including the 4 jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 120 titles. Together with well-established slots like Sugar Duke, Burning Goals, and Shining Crown, the guests will be able to see and test the newest addition to Clover Chance: the game Sugarville. As its name suggests, it will take players to a world of sweet wins, where the multiplier increases with every subsequent toppling, reaching up to the impressive x128. Adding to this the fact that the mystery jackpot can be triggered at any time, Sugarville definitely has what it takes to become one of EGT Digital’s next irresistible offerings.
Fans of quick wins will be able to enjoy the instant games of the Bulgarian company, which are popular for their attractive original design and mechanics, ensuring highly engaging gameplay.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave, will also be on display to show its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can function as a part of the turnkey solution or independently, as they could be integrated with third-party developments.
The new Customizable tournament page will be the main accent in the Sport Product. It enables players to access relevant information and place bets easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which provide users with a more personalized and engaging betting experience.
X-Nave’s Gaming Aggregator will demonstrate its extensive array of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games, and crash games from over 110 popular providers. The module will also introduce numerous new functionalities. Among them is the Buy Bonus feature, giving operators one more option to reward players beyond the standard free spin bonuses, as well as the Aggregator inbuild bonus support, enabling bonus management through the Aggregator.
In addition to the option for different types of navigation layouts, allowing operators to be extremely flexible in content arrangement, a new Hot and Cold games category will also be available. It will provide live visualization of the games’ RTP. This way they will be classified as hot or cold, and the players will have the necessary information to make their choice.
The list of novelties at the Gaming Aggregator will be complemented by the Recommendation Engine, which underpins personalized content delivery, product suggestions, and tailored search results. This X-Nave module will also present its Casino as Widget, an innovative solution for implementing EGT Digital’s CMS system into third-party websites, casino verticals, or independent categories.
The CRM Engine will showcase numerous games and tournaments. The operators will become familiar with an array of tools, allowing them to make more detailed player segmentation. They will also be able to learn more about a new AI/ML chatbot and an AI/ML module, which will make a selection of casino games based on visitors’ behavior.
The event visitors will also get acquainted with the Payment Gateway, which will show its rich portfolio of payment methods, including Open Banking. The module now offers a button that makes the repetition of the last successful deposit from the cashier possible, as well as an option to choose a bonus during a deposit. To ensure greater security, the Payment Gateway is now supplied with an option for mandatory two-factor authentication when requesting a withdrawal.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “It is always a pleasure for us to participate in SiGMA Europe and especially now in the tenth jubilee edition, which is expected to be the most attended so far. Here we have the opportunity to gain valuable information about the latest trends in the industry, as well as to hold so many fruitful meetings with current and potential new clients. We can’t wait to welcome all our guests on 12-14 November and present to them our fascinating new products, which can bring even more success to their business. We are also looking forward to the SiGMA Europe Awards, where our Shining Crown Bell Link game is a finalist in the Best Performing Slot Game category.”
The post EGT Digital is ready to create a stir at SiGMA Europe 2024 appeared first on European Gaming Industry News.
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