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Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising

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Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman.

Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising landscape, having previously identified and harnessed the vast potential of digital and social media early on, and having spearheaded transformation in their respective businesses and markets.

Based in New York, Rob Norman will act as strategic advisor to Admix’ rapidly expanding team in the US. Rob was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. Rob is also a director at Simpli.fi, a leading programmatic advertising platform based in Texas. A well-known voice in the ad world Twittersphere, Rob is currently a director of SaaS company Piano and a non-executive director of BBC Global News.

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Nigel Morris, an investor in Admix, now joins the board of the company and will work closely with the leadership. Nigel was a central figure at the Dentsu Aegis Network for over 25 years, founding the global digital network Isobar and transforming the US Group. He is chair of the innovation consultancy The Upside, on the board of data science business Gyana, and is also a longstanding non-executive director at the Guardian Media Group.

Nigel Morris, Board Member at Admix, commented:

“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands. The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

Rob Norman, Senior Advisor at Admix, commented:

“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption. In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

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Announcing the hires, Samuel Huber, CEO at Admix, commented:

“Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready. They share Admix’ view of gaming as the next key media channel, and we’re delighted to have secured strategic support of their calibre as we communicate Admix’ rapidly developing offer to agencies. This represents the next stage of Admix’ 2021 expansion following the appointments of Michael Silberberg from Google as VP Global Agency Partnerships and Alex Faust from Spotify as EMEA VP AdSales.”

In 2020 Admix saw hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 80 staff this year.

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Dennis Ramirez

Mechoopda Casino to Suspend Operations Effective January 31, 2025

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The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.

The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.

Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”

The Tribe is taking steps to support both its employees and community partners during this transition period:

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Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.

Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.

The post Mechoopda Casino to Suspend Operations Effective January 31, 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Flavio Maria

Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets

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Versus Systems Inc. announced its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.

Heading the company’s Expansion into Brazil

Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.

He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.

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“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse. We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation,” said Luis Goldner, Chief Executive Officer of Versus Systems.

Unlocking Brazil’s Gaming and Innovation Potential

Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.

“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences. We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable,” said Luis Goldner, Chief Executive Officer of Versus Systems.

A Platform Built for Engagement

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Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.

Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.

The post Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

ESPN BET Now Live in Washington, D.C.

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ESPN BET, the official sportsbook of ESPN, has launched in Washington D.C. via PENN Entertainment Inc. ESPN BET is now live in 20 U.S. jurisdictions.

Fans in the District now have access to the state-of-the-art mobile and web betting platform, which offers a variety of markets across sports and leagues from around the world, along with daily odds boosts, profit boosts, featured parlays, live betting markets, custom offers, exclusive promotions and integrations with ESPN content and personalities.

“We’re thrilled to launch ESPN BET in our nation’s capital and expand our presence across the Washington metropolitan area. Along with our partner ESPN, we’re excited to introduce our deeply integrated media and betting experience and further engage with the D.C. area’s passionate sports community,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.

ESPN BET offers a unique account linking feature that allows fans to link their ESPN BET and ESPN accounts to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. Account linking can be accessed either via a prompt within the ESPN BET app or by visiting settings within the latest versions of the ESPN BET or ESPN apps or ESPN.com.

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PENN secured market access in Washington, D.C. through a deal with Monumental Sports & Entertainment. The deal also designates ESPN BET as a proud sports betting partner of Monumental and its teams, the Washington Capitals, Wizards and Mystics.

The post ESPN BET Now Live in Washington, D.C. appeared first on Gaming and Gambling Industry in the Americas.

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