

Latest News
AgeChecked and Rdentify partner to help identify vulnerable players
AgeChecked have strengthened their commitment to Responsible Gambling by forming a comprehensive partnership with Rdentify, the specialists in identifying vulnerable customers through machine learning.
Rdentify use AI and cutting-edge technology to monitor live chats, giving each customer a score based on their risk of gambling-related harm. Through natural language processing (NLP), they can monitor every line from a company’s live chat and use machine learning models to highlight early signs of self-exclusion and problem gambling.
Their risk-based scoring system works in real time and easily integrates with your company’s CRM using a simple traffic light system to denote the level of risk. Instances of concern will be highlighted to customer support staff, who can then deal with the situation in an effective manner in line with the operator’s safer gambling policies. This can be done either through the CRM or Rdentify’s own API.
AgeChecked are the market leaders in age verification software and offer monitoring solutions for the iGaming industry across every stage of the customer journey. Their partnership with Rdentify will particularly help operators fulfill their licensing conditions in ensuring the ongoing monitoring of all players with continued KYC and due diligence, as well as in the prevention of gambling-related harm.
The signs of problem gambling are often subtle and spread across multiple areas of the business. Players also often chat to different support agents over time, meaning vulnerable players and their common cues are often missed. The sheer number of live chats on a day-to-day basis also make it difficult for humans to monitor. The Rdentify solution can integrate and analyse all of this data, both historical and current. By integrating AI into your pre-existing systems, the chance of spotting the signs of problem gambling earlier are therefore significantly increased.
An operator’s risk data can also be visualised so in-depth trend analysis can be studied, while Rdentify never process or store any personal data. All such data is anonymised and only the player ID will be transferred through the engine. The system has been developed by consulting some of the iGaming industry’s best data science, compliance and operations experts, meaning it is tailor-made for gambling operators.
Like AgeChecked’s systems, Rdentify’s is regularly updated to accommodate new problem identification factors and legislation changes, meaning the solution is flexible as well as scalable.
With the issue of responsible gambling becoming increasingly important, particularly in the British media ahead of the review of the 2005 Gambling Act, the scrutiny on the gambling industry and their responsibilities has never been higher. There are approximately 430,000 problem gamblers in the UK and two million identified as being at risk, with the industry suffering huge reputational damage in recent years due to these figures.
Rdentify allows you to identify these problem gamblers with increased accuracy and prevent them from gambling on your site, thus increasing compliance with Safer Gambling legislation and reducing fines and reputational damage. Rdentify and AgeChecked also enable operators to mitigate legal threats to operators while putting player protection front and centre of your operation.
Speaking about this importance, Daniel Brookes, the CEO of Rdentify, said: “Online gambling operators rely solely on customer support agents to recognise the signs of problem gambling during their live chat interactions. Globally, the iGaming industry is highly regulated and fast-growing, with a strong focus on player protection. Since 2017 in the UK, remote operators have been fined more than £63.5m by the UK Gambling Commission for social responsibility failings.
“Rdentify provides a scalable natural language processing (NLP) and machine learning-based engine which flags end-user vulnerability risk during live chat interactions. Rdentify seamlessly integrates with the operators’ existing operational systems and outputs clear, actionable scores and risk categorisation in real-time. This solution de-risks the operator, protects end-users and allows for a superior customer experience.”
On announcing the partnership with AgeChecked, Brookes said: “I am delighted to be announcing our partnership with AgeChecked. Not only does it give us a fantastic opportunity to work with a forward-thinking, well-known tech company, but their customer-centered approach matches with our own.
“Their focus on customer protection, which is delivered in an easy to digest and business-friendly manner, goes hand-in-hand with our own ethos, which we believe will help to deliver a strong and successful partnership for many years to come.”
Alastair Graham, the Founder and CEO of AgeChecked, said: “The issue of Responsible Gambling has never been more important, so we are delighted to partner with Rdentify in offering a holistic solution for operators.
“Combining AgeChecked’s cutting-edge age verification software with Rdentify’s live chat monitoring, our solution can ensure full compliance across every stage of the customer journey. We are committed to reducing gambling-related harm and helping operators obtain and maintain their regulatory compliance. We see innovative technological solutions such as those employed by Rdentify as being key in the fight against problem gambling.”
To find out more about the AgeChecked Player Vulnerability Monitoring solution please go to https://www.agechecked.com/player-vulnerability-monitoring/
Celina Guedes Regional Director Brazil at EGT
EGT Digital and EGT to showcase bestsellers and brand-new products at SiGMA Americas 2025

EGT Digital and EGT are ready to welcome operators, players, and industry experts again at this year’s SiGMA Americas show. From April 8 to 10, they will have the opportunity to become familiar with the innovative developments of the two companies at booths E130 and F131.
EGT Digital will introduce its compelling portfolio of casino solutions, featuring more than 120 well-known slot titles, as well as the jackpot top performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. Guests will also see the newest member of the company’s jackpot family – the 4-level multi-denomination Gods & Kings Link, which will make its debut at the event. It will present its first 2 titles – Glorious Alexander and Ape of Luck, offering players numerous opportunities for winning and entertainment.
The in-house developed “all-in-one” betting platform X-Nave will be showcased with its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can be used as part of the complete solution or separately, as it allows seamless integration with third-party developments.
The Sport Product will reveal rich sports and esports content across numerous markets. EGT Digital’s Gaming Aggregator will show its vast range of more than 13,000 titles from more than 130 popular providers, as well as a number of functionalities for content personalization. X-Nave’s CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, offering a wide diversity of payment methods, will complement the capabilities of the operators to further enrich and customize the offerings for their clients.
EGT’s VLT solutions will also demonstrate their enormous potential for the Brazilian market. Тhe visitors will be able to get acquainted with the brand-new self-service betting terminal, which has been developed specifically for Brazil. Its compact dimensions make it an ideal addition to any location. Gaming options are accessible with a QR code – an innovative feature that players will highly appreciate. The terminal will be equipped with the Gold VLT multigame, which has also been designed specifically for the domestic audience. Its 50 games, including both new high-potential proposals and well-established titles such as Keno Universe, will dive guests into a world full of adventures and attractive prizes.
Celina Guedes, Regional Director Brazil at EGT, commented: “I am very glad that we will participate in SiGMA Americas again this year and will have the chance to present the best of our product portfolio to our current and potential new clients from the region. The exhibition will allow us to increase our popularity among Brazilian key players, on the one hand, and on the other, to consolidate and expand our presence in LATAM as a whole. We are also looking forward to the SiGMA Americas Awards, where we are shortlisted in 3 categories.”
The post EGT Digital and EGT to showcase bestsellers and brand-new products at SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
Aviator
A brief history of crash games

Katya Machuganova, Gaming Product and Partnerships Manager at Silverback Gaming, on where the crash format originates and how studios have continued to up the ante with the games that are hitting the market today
The rise of crash games has been so meteoric that we haven’t taken the time to look back at where the format originally came from.
It’s easy to see how the industry has become distracted by crash games and their ability to tap into lucrative but hard-to-reach audiences like Millennials and Gen Z.
But to determine the direction we now take with the format it’s important to understand where it originated and why it was able to generate such tremendous momentum in a short space of time.
The genesis of crash games:
MoneyPot was the first ever crash game and it was produced back in 2014 by Eric Springer, a Canadian developer and Bitcoin enthusiast.
Springer introduced the game on the Bitcoin Talk forum and drew inspiration for the format from the crazy volatility of the cryptocurrency markets where assets can skyrocket and then crash in value.
In 2015, Springer sold MoneyPot to Ryan Havar who rebranded the game to Bustabit and moved it to a new site where it can still be played today.
Havar kept much of the core gameplay the same, including a last-longer bonus. This saw 1% collected for every player’s wager that went into a bonus prize which went to the last player to cash out successfully.
In 2018, Havar decided to sell Bustabit to another crypto developer, Daniel Evans, who made a few tweaks to the game including removing the bonus system.
Evans still operates Bustabit to this day and even allows third-party investors to bankroll the game in return for a share of its profits.
The next generation of crash games arrive:
With crash a popular but niche game format for crypto enthusiasts, it took developer SPRIBE to catapult it into the mainstream with the launch of Aviator in 2019.
Aviator was the first crash game developed for online casino players and was the catalyst for the surge in popularity the format has attracted since.
Given the success of Aviator and the rising demand for non-traditional content, studios have continued to move the needle and come up with their own crash games.
Some use the same aeroplane theme as Aviator, while others are based around sports, Wild West shootouts, hot air balloons and many other themes.
These games mostly take the increasing curve format with a multiplier that continues to rise – players must then decide when to cash out.
If they go too early, the win will be small, but wait too long the curve crashes, taking their accrued winnings and original stake with it.
What makes crash games so popular:
Players are drawn to the intuitive and simple format of crash games – even those new to the format can pick it up in a couple of game rounds.
Players like that these games are usually multiplayer and with social features such as a chat and leaderboards where they can compete with others for the highest multiplier score.
Crash games work incredibly well on mobile – which has seen them really hit the mark with players in emerging markets – and this has driven their appeal among younger audiences, too.
In fact, the high risk/high reward nature of the gameplay – which has its roots in those volatile crypto markets – really appeals to those players.
The rise and fall of crash IP
Given the huge success of crash games, and in particular SPRIBE’s Aviator, it should come as no surprise that the format has had its fair share of controversy.
Most notable is the legal case SPRIBE has found itself embroiled in – another company has argued that SPRIBE has breached the IP it holds for the Aviator logo and brand assets.
The case is ongoing and shows the growing attention that is being paid to intellectual property rights within the crash game genre, a genre whose value is only set to rise.
Crash is a huge opportunity for studios:
Crash presents a huge opportunity for studios and is one that Silverback Gaming is looking to explore with our first crash title set to hit the market shortly.
It will be offered in the simulated gaming format initially before being rolled out as a real money game later in the year.
Just as with slots, studios are not looking to differentiate within the crash vertical and the way we have approached this is to give players more control over the gameplay.
With our crash game, they can toggle the level of risk/reward they wish to play to – this degree of personalisation is simply not being offered by the current games in the market.
We are really excited about our first crash game and the scope within the format for us, and other studios, to continue to innovate and push boundaries, just as Eric Springer did back in 2014.
The post A brief history of crash games appeared first on Gaming and Gambling Industry in the Americas.
Latest News
SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement

SOFTSWISS, a leading global provider of iGaming software, has launched Player Chat, a new feature enabling real-time communication among players within the SOFTSWISS Sportsbook. This addition aims to create a more interactive and engaging betting environment.
According to the SOFTSWISS iGaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other. Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community. This social integration is anticipated to enhance player retention and attract new users through organic growth.
Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions, and celebrating wins in real time. Players can personalise their experience by setting nicknames and avatars, and utilise various communication tools such as messages, reactions, emojis, stickers, and message translations.
Chat administrators have access to moderation tools, including content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, noted: “We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.”
This development follows the recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. The Network Jackpot aims to boost player engagement and satisfaction by offering greater rewards without additional individual costs.
The SOFTSWISS Sportsbook will showcase the Player Chat feature at the upcoming SiGMA Americas Summit exhibition. Attendees are invited to visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will be part of the team and is scheduled to deliver a keynote address at the conference.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement appeared first on European Gaming Industry News.
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