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Latest News
Fan Index Reveals: The MOST Popular Gaming Character of ALL TIME
The most popular gaming character is Mario, receiving a whopping 451 points from the fan index
In second place is Sonic the Hedgehog with 394 points, receiving a staggering 59,700,700 Google searches in the last year
Legend of Zelda’s Link lands third place with 377 points, holding the largest number of Reddit mentions
The least popular gaming character is Jack from BioShock with just 48 points!
We’ve spent a lot of time at home, getting to know our favourite video games more than ever before, falling even more in love with a whole range of gaming characters. However, there is plenty of debate about which characters are the nations’ favourite!
With this in mind, experts at Stashbird.com wanted to discover the most popular gaming characters of all time from the best-selling video game franchises*. To thoroughly investigate, Stashbird.com created a gaming fans’ index by analysing the following factors:
Sales of the franchise
Average worldwide searches over the past year
Number of hashtags on Instagram
Number of Reddit mentions
Gamers’ popularity score (survey)
The top 10 most popular characters
Stashbird.com can reveal that in first place, and crowned the most popular gaming character, is Mario with a massive 451 fan index points!
Mario ranked first for franchise sales with a staggering 653,000,000 worldwide copies of Mario games sold, bagging him an easy 100 points. The fun-loving character also ranked sixth for average worldwide searches with 4,606,547 (86 points) in the past year alone! Despite these results, Mario only ranked 10th for popularity, with 45% of gamers choosing him as their ultimate favourite.
Not far behind in second place is Sonic the Hedgehog with 394 points. The extraterrestrial hedgehog ranked second for worldwide searches (59,700,000), giving him 97 points! He was voted the favourite by only 21% of gamers surveyed, however bagged himself 91 points for his 94,300 Reddit mentions.
Link from The Legend of Zelda places third, accumulating 377 points! It is no surprise as the star of the Nintendo series to have ranked top for Reddit mentions (3,920,000) and popularity score (74%), receiving 100 points for both! Interestingly, he ranked lower down for search volumes, with 1,196,200 average searches over the past year.
At number four is Donkey Kong with 354 points, scoring high with 3,930,000 yearly average searches (83 points), 570,000 Instagram hashtags (77 points) and 26,400 Reddit mentions (80 points).
To complete the 10 most popular gaming characters, the results are as follows:
5. Master Chief (Halo) 323 points, Crash (Crash Bandicoot) 323 points, Sora (Kingdom Hearts) 323 points
6. Cloud Strife (Final Fantasy) 314 points
7. Pac-Man (Pac-Man) 308 points
8. Kirby (Kirby) 306 points
9. Geralt of Rivia (The Witcher) 294 points
Closing the top 10 is Ezio Auditore Da Firenze, star of four of the Assassin’s Creed games, with 291 points!
Just making the bottom 10 is Joel Miller, ranking 25th out of a possible 34 places, from the Last of Us. This is not surprising as the franchise only scored 14 points for its 24 million sales. He also scored low on Reddit searches, receiving just 29 points for his 1,670 mentions.
John Marston from Red Dead Redemption and Simon Belmont from Castlevania were both among the least popular with 94 and 74 points, respectively.
Bioshock’s Jack rounds off the bottom 10 list with measly 48 points – a staggering 403 points less than first place contender Mario.
Methodology
1. *Stashbird.com analysed the list of best-selling video game franchises that have sold at least 20 million copies and pulled the most popular/recognised character from each to compile the list of 36 most popular gaming characters of all time.
2. The team then created an index looking at several factors, including sales of the franchise, search volumes using SemRush, the number of Instagram hashtags per character and the number of mentions on Reddit.
3. Finally, to complete the index Stashbird.com surveyed 4,567 gamers worldwide to ask them to vote for their favourite from the list to give each character a popularity score.
4. Games where there is no playable main character were excluded from the list.
5. Stashbird normalised the data by using the PERCENTRANK.INC function in Excel. This function returns the rank of a value in a data set as a percentage of the data set between 0 and 1. These values were then multiplied by 100 to make the range between 0 and 100. The maximum score a character could receive was 500.This enabled the team to rank the 36 characters from most to least popular based on their total points. The data was collected on 29/02/2021 and is correct as of then.
Latest News
Week 8/2025 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
Industry News
IGT Achieves Improved ESG Score from FTSE Russell
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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
Latest News
Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience
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Playtech announced the launch of Buzz Bingo’s groundbreaking omni-channel bingo game, Big Money Live.
Big Money Live sets a new standard in the bingo proposition by seamlessly combining online and land-based players across all Buzz Bingo clubs into a shared and exciting experience, powered by a low latency video stream with an engaging live presenter.
Officially launched at the end of 2024, Big Money Live debuted with a record-breaking £100,000 prize pool, the largest omni-channel bingo prize in the UK. Players nationwide participated in the exciting new chapter of bingo history, enjoying the game from both the vibrant atmosphere of bingo halls and the comfort of their own homes, showcasing the flexibility of this bingo offering.
Big Money Live is broadcasted from Buzz Bingo’s state-of-the-art studio in Derby and streamed live twice daily, seven days a week. Playtech, in collaboration with its ECM Systems platform, has worked closely with Buzz Bingo to develop a cutting-edge offering that caters to both digital and retail bingo enthusiasts. The seamless delivery of bingo games alongside live video enables entertaining and engaging features to be created around the core games, creating opportunities to attract new and younger audiences to play bingo together online and in-venue.
Marat Koss, VP of Interactive Gaming at Playtech, said: “We are incredibly proud to partner with Buzz Bingo on this project. Big Money Live represents a significant milestone in our ongoing commitment to innovation and excellence in the gaming industry. This collaboration showcases our ability to deliver top-tier technology solutions, such as the ECM handheld machines, that enhance player experiences across multiple channels, including online and retail. We’ve already received great feedback from the industry over this offering and functionality.”
Dave Evans, Chief Product Officer at Buzz Bingo, said: “The launch of Big Money Live marks an exciting new phase for bingo in the UK. Our partnership with Playtech has been instrumental in bringing this vision to life, and we are confident that this game will attract more players and offer bigger prizes than ever before.”
Richard Kearns, Head of Bingo at Buzz Bingo, said: “This new concept is a testament to the hard work and collaboration between our teams and Playtech. We are dedicated to providing innovative and engaging bingo experiences, and Big Money Live is a perfect example of this commitment.”
The post Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience appeared first on European Gaming Industry News.
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