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Betegy and Parimatch sign global innovation partnership
Leading operator’s B2C marketing systems to be fully automated with Betegy’s next-gen content platform
Betegy, the leading sports data and content specialists, has signed a global innovation partnership with Parimatch, in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.
Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to instantly generate high-quality, personalised marketing content and campaigns on a daily basis – bespoke to each of its customers.
Using the latest in machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.
Initially set to provide for all of Parimatch’s football-based betting across 15+ major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.
The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.
Thanks to its deployment, Parimatch’s marketing teams have already been able to transform their approach to work – with a 3-day turnaround time for an event-based campaign with 200+ banner formats now generated in just 120 seconds.
Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a true game-changer for the operator, ensuring the brand will have a hugely significant first-mover advantage over its rivals for months to come.
He added: “Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.
“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.
“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”
Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.
“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”
Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media, and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net
Global Managed Services Leader Strengthens Presence in Booming Brazilian iGaming Market
RokkerX, a global leader in managed services for the iGaming industry, is pleased to announce its expansion into Latin America with the launch of operations in São Paulo. This strategic move capitalises on the rapid growth of Brazil’s iGaming market, offering operators a competitive edge with expert support and localised solutions.
RokkerX has established itself as a trusted partner for iGaming operators worldwide, delivering high-quality managed services, including customer support, player retention, KYC, AML, fraud prevention, payments, trading, and operations. With its new São Paulo hub, RokkerX is set to provide tailored solutions to operators across Brazil and the wider North and South American markets, including Canada.
“With the increasing demand for high-quality managed services in the LatAm region, São Paulo is the perfect location for RokkerX to expand its footprint,” said Andy Rogers, CEO of RokkerX. “We are committed to helping operators navigate this dynamic market by offering the insights, tools, and operational support they need to succeed.”
This expansion aligns with RokkerX’s vision of being a trusted partner for iGaming operators, ensuring they remain agile and competitive in emerging markets. The São Paulo office will serve as a key center for providing localised expertise, leveraging RokkerX’s global capabilities to drive sustainable growth for its partners.
As regulatory frameworks evolve and the demand for iGaming services grows, RokkerX is well-positioned to deliver best-in-class solutions that enable operators to thrive in this fast-paced environment. The company’s entry into São Paulo marks an exciting chapter in its mission to power the future of iGaming through innovation, operational excellence, and deep market knowledge.
The post RokkerX Expands into Latin America with São Paulo Operations appeared first on Gaming and Gambling Industry in the Americas.
ANJL
BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil
The post BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Malta based iGaming software developer, Just Slots, has just announced the release of its second game, Shogun Skylord, which aims to build on the success of its first game and ultimately soar high into players esteem.
Just Slots’ next game titled ‘Shogun Skylord’ is set to release on the 24th February and harkens back to feudal Japan, but with an avian twist where samurai birds reign supreme. Just as the game plays on historical themes, Just Slots also pay homage to their development history and give players returning features such as two bonus buys – a fan favourite in their debut game, Sugar Heaven. Shogun Skylord also aims to generate a whirlwind momentum with fresh features by offering free spins with progressive multipliers, whilst taking things to another level with a 5×6 reel setup with 40 win lines.
Shogun Skylord stands out with other features such as hot spin which enhances the player’s fortunes by increasing the chance of getting into a bonus round. Alongside this are other lordly incentives like multiple RTPs as well as max wins up to 10,000x. The game will go live with renowned operators in the industry including Njord Group, Rhino Entertainment, Stake, Bitcasino, Sportsbet, Mystino and Highroller.
Commenting on their latest game, Christine Parkhill, CCO at Just Slots said, “Whilst Shogun Skylord marks a bold, stylistic departure from our first game, we are staying true to the excitement and innovation that made our debut game such a success. Our new release will transport players into a vivid historical fantasy, where samurai birds battle for the right to rule. We have dedicated time and effort into this game, honing down on offering striking visuals, immersive storytelling and cutting edge gameplay to create an experience that is both engaging and exciting.”
The aim with Shogun Skylord is to emulate Sugar Heaven’s success, which saw it climb to the top ten game on its debut casino. This was in addition to other impressive metrics such as 34% of players returning to Sugar Heaven, with just shy of 10% of overall users playing over 200 spins per session. All of these represent milestone achievements that highlight the quality of work emerging out of the studio.
Shogun Skylord will go live on the 24th February, with Just Slots third game Book of Arcane 100 soon to follow. Shogun Skylord will also be playable on sites such as Pommi.com, CasinoDays.com, Bitcasino.io and Stake.com. Just Slots is also offering potential players the chance to try it before fully launching in, with a publicly accessible demo live on their website.
The post One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord appeared first on European Gaming Industry News.
RokkerX Expands into Latin America with São Paulo Operations
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