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Betegy and Parimatch sign global innovation partnership
Leading operator’s B2C marketing systems to be fully automated with Betegy’s next-gen content platform
Betegy, the leading sports data and content specialists, has signed a global innovation partnership with Parimatch, in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.
Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to instantly generate high-quality, personalised marketing content and campaigns on a daily basis – bespoke to each of its customers.
Using the latest in machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.
Initially set to provide for all of Parimatch’s football-based betting across 15+ major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.
The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.
Thanks to its deployment, Parimatch’s marketing teams have already been able to transform their approach to work – with a 3-day turnaround time for an event-based campaign with 200+ banner formats now generated in just 120 seconds.
Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a true game-changer for the operator, ensuring the brand will have a hugely significant first-mover advantage over its rivals for months to come.
He added: “Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.
“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.
“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”
Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.
“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”
Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media, and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
Bacta commissioned research shows huge support for seaside arcades led by Gen Z

The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents.
The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.
Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.
72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.
The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.
In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.
The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.
Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.
“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.
“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”
Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.
“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.
“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.
“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”
The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.
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