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Ahead to giveaway multiple PS5 + XBOX Series X on Madden Stream & Host Panels with top gamers and athletes

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Ahead To Kick off Their New Streaming Series Super Bowl Weekend to Connect and Educate

with Potential New Customers
Ahead Streaming Series: Super Bowl Edition Will Host A Gaming Stream along with Groundbreaking and Informative Panels to Educate Viewers on how to be more Financially Savvy

WHO: Anu Shultes; Ahead CEO, Kimberly Morgan; Ahead COO and Head of People, Keisha Howard; Sugar Gamers, Brandon Pitts; CEO & Founder x Play One Up, Just Blaze; Super Producer, DJ, Gamer, Edgerrin James; Hall of Fame Former RB x Indianapolis Colts, Corey Mays; Former LB x Kansas City Chiefs, Deon Grant; Former Safety Super Bowl New York Giants, Ngum Suh; Founder & CEO NLS Consultants, Anthony Brown; Founder of Breakr, Monica McNutt; Host MSG AM x Madison Square Garden Networks, Analyst ESPN, Santia Deck; Athlete x Los Angeles Fames, Jisset Pena; Athlete Management x Roc Nation Sports, Shea Dawson; Head of Athlete Relations at Overtime, Kimberly Miale; Roc Nation NFL Player Agent Rico Williams, Dubby, Skimbo, TDavis, IBeStrafing, OneGreatUser, BunnyMightGameU

WHAT: Ahead, a digital banking and financial health platform, will intersect with the world of gaming in an effort to speak directly to their audience as a pre-game to the Super Bowl through their new streaming series: Ahead Streaming Series. Ahead focuses on inclusivity and innovation, with a goal to help their customers more financially fit and secure. This stream will provide opportunity to educate our younger viewers on financial responsibility while integrating the competitive gaming aspect to the show.   Ahead understands the importance of connecting with their customers culturally and personally.

During the stream, two sets of teams will compete to receive a scholarship of $2500 provided by PlayOneUp. Each team will be composed of celebrity gamers and students. Ahead will also raffle every hour a total of 8 PS5 + XBOX Series X during the tournament. In addition to gaming, the stream will include informative and interesting panels with topics that cover how gaming and banking intersect, and a half time show featuring top artists. The panels will include:

Panel 1: The Business & Cultural Impact of Gaming and Esports
Gaming is now a billion-dollar industry, and has transformed into a global phenomenon that has influenced culture and economies across the world. Incorporating the professional competitive aspects of esports, the value of gaming is increasing exponentially as it enters the mainstream a new and evolving form of entertainment media. Over the last 30 years, gaming has significantly influenced the way people engage themselves and each other from a cultural, social and economic perspective. Moderator: Erin Simon Panelists: Keisha Howard; Sugar Gamers, BunnyMightGameU; Gaming-Recording Artist x Podcaster, Brandon Pitts; CEO & Founder x Play One Up, Just Blaze; Super Producer, DJ, Gamer, Malik Forte; Host, Writer

Panel 2: Show me the money: Even with Football being the main method of earning a living—how athletes are investing in different ventures to secure financial success off the field. Recent trends show that athletes are more interested in taking an active interest in their business dealings beyond their field of sport. According to a recent study, the number of U.S.-based athletes and coaches who have invested in startups has more than doubled during the past four years. With the average NFL career lasting only 3.5 years, how effective is entrepreneurship and investing in ensuring long-term success of athletes? Moderator: Rashaun Williams Panelists: Edgerrin James; Hall of Fame Former RB x Indianapolis Colts, Corey Mays; Former LB x Kansas City Chiefs, Deon Grant; Former Safety Super Bowl New York Giants, Ngum Suh; Founder & CEO NLS Consultants, Kimberly Morgan; COO Ahead Financials

Panel 3: Breaking the Glass Ceiling: Addressing Gender Equality in Sports
The glass ceiling doesn’t just exist in the corporate world. New Stanford research reveals that in general female athletes are paid less than their male counterparts, even in sports where they far outshine their male peers. Whether in the locker room or the boardroom equality between men and women in sports is a controversial issue that has its importance in the spotlight and needs to be addressed. Moderator: Karen Civil Panelists: Dr. Monica McNutt; Host MSG AM x Madison Square Garden Networks, Analyst ESPN, Santia Deck; Athlete x Los Angeles Fames, Jisset Pena; Athlete Management x Roc Nation Sports, Anu Shultes; x CEO Ahead Financials

“As we launch Ahead, we are honing in on the ways culture impacts our digitally plugged in customer,” explains Kimberly Morgan, COO and Head of People at Ahead. “We are actively engaging with our potential clients and the goal is not only to connect digitally, but on a personal level as well. Ahead is not just any financial institution, we want to engage with our clients, learn more about their interests, as well as share our wealth of knowledge and network we have built to ultimately set them up to be more financially successful.”

GAME: Madden 21 : The Yard Experience
WHEN: February 6, 2021
TIME: 5pm ET – 9pm ET

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Sports Betting’s First Contest Docuseries Returns for a Second Season with More Contestants, More Drama, and $14.2 Million on the Line

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VSiN, The Sports Betting Network, announced it will air the second season of the betting industry’s first docuseries to bring viewers behind the scenes of the world’s biggest legal betting contest. “Circa Survivor: The Quest for $14.2 Million” debuts its first episode Tuesday, August 5 at 9 p.m. ET/6 p.m. PT on VSiN.com and YouTubeTV.

Produced by Longball Productions, the sports betting docuseries follows contestants as they navigate the 2024 Circa Sports Circa Survivor Pro Football Contest – the largest sports contest of its kind in the world – with a prize of $14.2 million. The show captures the excitement and drama of this high-stakes contest, as well as the characters involved, to see who will win a winner-take-all prize. This year features familiar faces and new contestants alike, including celebrity sightings such as Dana White and Greg Maddux.

Hosted by sports betting venture Circa Sports, Circa Survivor requires contestants to walk through the door to sign up, giving the docuseries filmmakers access to sports betting enthusiasts nationwide. Contestants then make their weekly picks through a local proxy service or in person, where producers follow the thrills and agony of this wild ride through the pro football season. The series features a vast array of characters and incredible stories, including fan favorites and players that viewers will love to hate.

There will be a total of ten episodes in this season.

The post Sports Betting’s First Contest Docuseries Returns for a Second Season with More Contestants, More Drama, and $14.2 Million on the Line appeared first on Gaming and Gambling Industry in the Americas.

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Brand Finance

US Online Betting Brands Topple Vegas as World’s Leading Gambling Brand

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The combined value of the world’s top 25 gambling brands ranked has surged by 21% year-on-year to USD60.8 billion this year, according to the Gambling 25 2025 rankings by Brand Finance, the world’s leading brand valuation consultancy.

The latest data from Brand Finance highlights the sector’s remarkable resilience and transformation, fuelled by a post-pandemic tourism rebound, rapid legalisation of online betting in the US, and rising sports sponsorships that have lifted brand awareness among millions of new fans.

Following the 2018 repeal of the Professional and Amateur Sports Protection Act (PASPA), the US has become the world’s largest regulated online gambling market, with more than 35 states now permitting sports betting. Major operators have responded with record marketing expenditure and high-profile sponsorship deals, driving strong brand growth nationwide.

Online gambling in the US is quickly catching up to Las Vegas in both brand value and public interest. Brand awareness is rising fast, with FanDuel up 26% and DraftKings up 18% since 2022. In contrast, traditional Vegas-based brands like Caesars and MGM have seen more modest gains; just 1% and 14%, respectively. With FanDuel now at 74% awareness and DraftKings at 82%, they’re closing in on Caesars (82%) and MGM (87%), signalling strong future growth for online operators.

In 2024, Americans wagered an estimated USD172 billion online, helping to drive record brand value growth among major players. Online gambling brand, FanDuel (brand value up 25% to USD7.0 billion) has risen to become the world’s most valuable gambling brand ranked this year. DraftKings (brand value up 59% to USD5.1 billion) has entered the global top three for the first time while MGM (brand value up 102% to USD3.8 billion) and Wynn Resorts (brand value up 25% to USD3.7 billion) have also posted significant gains, reflecting strong demand across both online and destination gaming.

Other prominent US names ranked include Harrah (brand value up 4% to USD2.4 billion) which has strengthened customer loyalty through revamped rewards programmes and integrated resort experiences, and Penn Entertainment (brand value down 15% to USD2.2 billion).

China’s Studio City (brand value up 118% to USD801 million) is the world’s fastest-growing gambling brand in this year’s rankings, following its Phase 2 expansion in Macau which boosted operating revenue by 40% year-on-year. Macau’s gaming industry continues to recover strongly, with visitor arrivals up 43% in the first half of 2024 and gross gaming revenue in July rising 12% compared to the previous year.

Meanwhile, Marina Bay Sands remains the strongest brand ranked in the casino and gambling sector, with a Brand Strength Index (BSI) score of 93.9/100 and an AAA+ brand strength rating, ahead of the US’ Caesars (BSI score 92.4/100) and Malaysia’s Genting (BSI score 87.7/100). These brands continue to stand out for their premium entertainment experiences and strong reputation for customer loyalty and trust.

Henry Farr, Director at Brand Finance, said: “Reaching a record USD60.8 billion in brand value, the gambling sector continues to demonstrate its strength and agility in meeting changing consumer demands. The US online betting boom, with FanDuel now surpassing traditional Vegas giants, alongside major sports sponsorships, has driven impressive brand growth.”

The post US Online Betting Brands Topple Vegas as World’s Leading Gambling Brand appeared first on Gaming and Gambling Industry in the Americas.

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Akhil Sarin

Stake joins Trinbago Knight Riders as official title partner

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The Trinbago Knight Riders (TKR) today announced that Stake, the world’s leading online casino and sportsbook, has joined as their official Title Partner, marking a significant milestone for the most successful franchise in the Caribbean Premier League.

The partnership unites two powerhouse brands – with Stake aligning with a franchise that has claimed four championship titles (2015, 2017, 2018, and 2020), and continues to set the standard for excellence in T20 cricket.

This partnership adds to Stake’s impressive global sports portfolio, which includes the UFC, Everton FC, and the Stake F1 Team. The announcement builds on Stake’s growing cricket presence, following successful partnerships with the European Cricket Championships, Paarl Royals, and Major League Cricket.

“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi- year agreement,” said Binda Dey, Group CMO, Knight Riders Sports.

“This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”

Akhil Sarin, Chief Marketing Officer at Stake, said: “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide.”

“Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket,” added Sarin.

To celebrate this partnership, Trinbago Knight Riders and Stake launched an innovative teaser campaign, combining the star power of the Knights – Andre Russell, Sunil Narine, and Dwayne Bravo alongside athletes from Stake’s global sponsorship portfolio. The campaign was designed to build intrigue by tapping into the passionate fanbases of these diverse sports, generating organic buzz across social media and culminating in the official partnership reveal.

The post Stake joins Trinbago Knight Riders as official title partner appeared first on Gaming and Gambling Industry in the Americas.

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