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LeanConvert signs partnership with Betsson Group
Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist
LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.
Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.
LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.
The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.
Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.
Tim Axon, Managing Director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.
“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”
“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”
“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”
Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.
“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”
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Top Online Casino Trends to Watch: Megapari’s Expert Analysis
The gambling industry is evolving rapidly, bringing new opportunities and challenges daily. To help affiliates maximize their earnings by focusing on what truly engages players, experts from Megapari discuss the latest trends and key developments shaping the future of the sector in their newest article.
Megapari Partners is an affiliate platform that welcomes traffic from more than 50 geographical regions. With revenue shares of up to 50%, as well as CPA and hybrid options, the platform boasts an active partner base of over 30,000 affiliates.
When discussing the evolution of online casinos, Megapari emphasized the ongoing growth in the popularity of crash games. Although the mechanics of these games are not new and have been recognized within the industry for some time, Megapari notes that their popularity continues to rise. Leading providers have adapted to the overwhelming demand for this category of slots by introducing their own variations of the crash game mechanics. Games like Aviator and Aviatrix have solidified their positions in the platform’s Top 5 most popular slots, combining high RTP with appealing graphics and captivating gameplay. Compared to Q4 2023, Megapari has observed an increase in the popularity of crash slots more than 60%, further confirming the hypothesis of the ongoing expansion of these types of games.
Additionally, Megapari’s experts point to the significance of the “retention” rate in clicker slots. These types of slots gained popularity during the first half of 2024, attracting players with their incredibly simple mechanics. While it may be too early to compare the popularity of clickers with that of crash games, Megapari believes that in the second half of 2024, the industry will likely witness further growth in this category of slots.
When it comes to classic and well-known mechanics, roulette games remain among the top preferences for players. American and European roulettes—classic games with familiar rules—continue to attract players with their straightforward and well-known gameplay. Despite the fact that roulettes have long been a staple among popular and widely recognized slots, Megapari has noted an increase in the popularity of this category of games, demonstrating that the appeal of classic games should not be underestimated.
Beyond the games themselves, the hardware used by players is also advancing, leading users to seek out slots with superior graphics. More and more providers are focusing not only on game mechanics but also on enhancing gameplay with visually stunning and immersive slots, such as Medusa by Spinomenal or Heist: Bank Rush. Complex animations and vibrant icons attract players, enriching their gaming experience with greater variety.
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The Role of Adaptive Soundtracks in Player Engagement
Video slot games have come a long way from their humble beginnings. Today’s gaming experience is not just about graphics or slot gameplay; sound has also taken center stage, adding depth and enhancing player immersion. One aspect that has emerged as a slot game-changer is adaptive soundtracks. These dynamic musical scores adjust in real-time based on the player’s actions, emotions, or in-slot game events. This innovation has significantly impacted player engagement, contributing to a more immersive and interactive gaming experience.
What Are Adaptive Soundtracks?
An adaptive soundtrack refers to a musical score that changes depending on what’s happening in a slot online game. Unlike static soundtracks, which play in a loop or remain the same throughout the slot game, adaptive music evolves as players progress through different levels or encounter specific challenges. The changes in the soundtrack can reflect various in-slot game elements like mood shifts, action sequences, or environmental changes, helping to create a seamless experience.
In simpler terms, adaptive soundtracks adjust to the slot game’s flow. If a player is in a high-stress situation like a battle or chase, the music might intensify to heighten the feeling of urgency. On the other hand, if the player is exploring a peaceful environment, the music may slow down or become more calming. This dynamic nature of adaptive soundtracks plays a crucial role in how engaged a player feels while playing.
How Adaptive Soundtracks Work
Adaptive soundtracks rely on a system that monitors in-slot game events, player movements, and environmental changes. Based on specific triggers, the music shifts to suit the atmosphere or slot gameplay. This can be achieved through a variety of techniques:
- Layering: The slot game’s soundtrack is composed of multiple layers of music. Depending on the situation, different layers are added or removed to create the right mood. For instance, in a stealth slot game, the soundtrack may begin with a light, suspenseful melody, but as enemies approach, an additional layer of percussion or a faster rhythm may be introduced to increase tension.
- Transitioning: In some slot gacor games, rather than layering, the music transitions between different themes. For example, when a player enters a combat sequence, the tranquil exploration theme may fade out and a more intense battle score takes over. The shift is smooth, ensuring that the player doesn’t feel disconnected from the slot gameplay.
- Reacting to Player Inputs: Some adaptive soundtracks are directly influenced by the player’s decisions. In role-playing slot games (RPGs), where players make moral choices, the music may shift to reflect the emotional weight of those decisions. A heroic act may bring in uplifting music, while a villainous choice might introduce darker, more ominous tones.
Why Soundtracks Matter in Gaming
Sound is an often overlooked but essential aspect of gaming. Without it, slot games would lose a significant layer of immersion and emotional depth. Music sets the mood, adds tension, and can guide players through complex narratives without using words.
Enhancing Emotional Connection
One of the primary ways adaptive soundtracks contribute to player engagement is by enhancing emotional connections. The music in a slot game can evoke a wide range of emotions, from excitement to fear, sadness, and triumph. By adjusting the soundtrack to match the player’s experience, adaptive soundtracks ensure that the emotional impact of the slot game is felt more strongly.
For example, in horror slot games, sudden changes in music can signal an impending threat, causing players to feel anxious or on edge. In adventure slot games, a soaring soundtrack during a climactic moment can make players feel empowered or inspired. This emotional engagement is key to keeping players invested in the slot game.
Maintaining Immersion
Another critical factor in player engagement is immersion. When players are fully immersed in a slot game, they lose track of time and become deeply involved in the slot game world. Adaptive soundtracks help maintain this immersion by creating a consistent and reactive audio environment that responds to the player’s actions.
If the music didn’t change to reflect what’s happening in the slot game, players might feel disconnected or disoriented. Imagine playing a slot game where the music remains calm and peaceful during a high-stakes battle; it would break the immersion and reduce the overall intensity of the experience. By constantly evolving to match the slot gameplay, adaptive soundtracks keep players in the moment, making every action and decision feel significant.
Increasing Replayability
Replayability is an important aspect of modern slot games, and adaptive soundtracks can contribute to this in a big way. slot games with dynamic music systems offer a fresh experience each time a player plays, as the soundtrack can vary based on different actions or choices. This variability can make players want to come back and explore different possibilities, knowing that even the music will change to match their new path.
For instance, in slot games with branching narratives, the music will adapt to the storyline the player chooses, offering a unique soundtrack for each playthrough. This keeps the experience fresh and engaging, encouraging players to revisit the slot game multiple times.
Conclusion
Adaptive soundtracks have transformed the gaming experience by enhancing emotional connections, maintaining immersion, and increasing replayability. By responding to in-slot game events and player actions, these dynamic soundtracks keep players engaged and invested in the slot game world. As technology evolves, the role of adaptive soundtracks in player engagement will only continue to grow, offering slot gamers an ever-deepening connection to the virtual worlds they explore.
From iconic titles like The Legend of Zelda to intense shooters like DOOM, adaptive soundtracks are proving to be a vital component of modern video slot game design, making each gaming experience truly unique and unforgett
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SOFTSWISS Joins Pink October Movement
SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, supports the global Pink October initiative to attract attention to preventing breast cancer.
This year’s Pink October campaign at SOFTSWISS is themed “A Minute Today, a Future Ahead” and emphasises the importance of early detection and preventative care. Breast cancer is the most common cancer affecting women, and early diagnosis is key in the fight against the disease. When it is noticed early, the 5-year relative survival rate is 99%.
Early detection involves doing monthly breast self-exams and planning regular clinical breast exams and mammograms. Half of the 2,000 SOFTSWISS employees are women, and the company will refund each of them for ultrasounds and mammograms in October and November.
Pink October at SOFTSWISS offers a wide range of activities throughout the month. In addition to reimbursing for medical examinations, an online webinar on mental health will provide valuable insights for those who face the disease. To support the international charity movement “Butterfly Support Mission”, women from SOFTSWISS will take part in a themed race.
The company’s employees also personally support the initiative. To further raise awareness, prominent female influencers from the SOFTSWISS community share information about the campaign across social media, amplifying the message of self-care and vigilance.
“Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees’ well-being and health every day. By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the iGaming industry and beyond,” shares Chief Marketing Officer at SOFTSWISS, Valentina Bagniya.
Notably, the iGaming industry recognised SOFTSWISS’ strong dedication to ensuring the best working conditions for its employees. A few weeks ago, SOFTSWISS received the esteemed accolade “Employer of the Year” at the SBC Awards.
Supporting the Pink October initiative for the second year in a row, SOFTSWISS continues to lead by example, emphasising the importance of preventive health measures and community support. Through this initiative, the company hopes to inspire its employees and society to take action today for a healthier tomorrow.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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