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Dutch ’King TOTO’ campaign wins a European Golden Effie 

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TOTO is one of seven games provided by Nederlandse Loterij and now its success is being internationally recognized. The prestigious European Effie Awards 2020 took place on January 14th, where TOTO won a Golden Effie with its ’King TOTO’ campaign in the category: Media, Leisure & Entertainment. The campaign was developed on behalf of TOTO by Amsterdam based creative agency TBWANEBOKO.

Results of the campaign: ‘mind-blowing’
The goal of the campaign was to both revive the brand and to broaden the target group. According to the Effie jury, the results of the campaign were ‘mind-blowing’ – TOTO’s old-fashioned brand image has been radically changed. The jury was impressed by how TOTO has managed to use humour and fantastic output to steer the brand in a contemporary way. The jury finished with stating, ‘Strong insight translated into strong execution. Simple and consistent. The results were outstanding and also extremely well presented.’

“Lots of humor, mind-blowing results, and extremely well presented.” According to the Effie jury.

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A full trophy cabinet
The campaign has a proven, winning track record within the Dutch creative scene, already securing: Two Dutch Golden Effies in 2019, SAN Accent Awards, an Advertising Music Award, and several Dutch Creativity Awards (also known as the ADCN Awards).

About the campaign
The TOTO campaigns always include a King TOTO who challenges (potential) players: ‘Do you know it better?
Then come on!’ Earlier, the role of King TOTO was played by famous Dutch football player, Royston Drenthe, former professional football players Sjaak Swart, Johan Boskamp, ​​and famous Dutch rapper Donnie. Andy van der Meyde is the newest King TOTO.

Responsible gaming
The most recent TOTO campaign, with Dutch football player Nathan Rutjes, focuses on gaming responsibility. ‘Keep calm, play consciously’ is the approach. With this campaign, TOTO wants to make it clear that it still remains a game.

Arno de Jong, Chief Marketing Officer at Nederlandse Loterij, says: ‘A good campaign evokes reactions and has a measurable effect on the organizational objectives. We are very aware of the impact of  ‘Koning TOTO’ since its introduction in the Netherlands in 2018. I think it is a great honor that the campaign was judged at a European level and that we received this award.’

Darre van Dijk, Chief Creative Officer of TBWANEBOKO, adds: ‘In a world without real-life celebrations, we kick off the year in the best possible way. After the two Golden Effies in the Netherlands, we, and our friends from TOTO received a European Golden Effie for “King TOTO”. We are very pleased that a campaign with so much Dutch timbre is understood internationally.’

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Brazil

EGT Digital is a licensed software provider for Brazil

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EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.”

The post EGT Digital is a licensed software provider for Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

The post Arizona Department of Gaming Releases October Sports Betting Figures appeared first on Gaming and Gambling Industry in the Americas.

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Betting Hero

Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

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Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

The post Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series appeared first on Gaming and Gambling Industry in the Americas.

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