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EHF and Sportradar renew integrity partnership through to 2030

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The European Handball Federation (EHF) and Sportradar – the world’s leading supplier of sports integrity solutions – today announced an extension of their integrity partnership for the next decade.

Under the agreement, Sportradar Integrity Services will provide a range of solutions and services to help safeguard EHF national team, club and international youth competitions from integrity threats through to 2030.

Sportradar will monitor these events using its industry-leading Fraud Detection System (FDS), the world’s most technically advanced bet monitoring system – with over 10,000 matches due to be monitored over the course of the agreement – to detect and assess any abnormal betting activity. In addition, teams, players, match officials/delegates and other key EHF stakeholders will be provided with Education and Prevention Workshops, which are designed to inform participants of potential integrity threats, how they can promote correct and ethical behaviours, as well as guard against any unlawful activities.

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The partnership will also see Sportradar’s Intelligence & Investigation Services support the EHF’s intelligence programme, with a team of dedicated intelligence experts utilizing cutting-edge technology to help investigate integrity threats, such as any persons who may be targeting EHF events.

Martin Hausleitner, EHF Secretary General, said: “Sportradar have been a valued and trusted partner of ours over the past three years, and we are pleased to extend our cooperation over the course of this decade. The EHF is committed to protecting the integrity of its flagship club and national team competitions, and by utilizing a multifaceted approach to integrity, we believe that EHF competitions are well safeguarded from the modern-day integrity threats that face our sport.”

Sportradar Integrity Services Managing Director Andreas Krannich added: “We have been proud partners of the EHF since 2018 and are delighted to be extending our integrity agreement over the next decade. Over the past three years of our partnership, we have supported the EHF with a triple-pronged approach of bet monitoring, education and prevention, and intelligence and investigations solutions. With today’s news, our co-operation is signaling a decade-long commitment to integrity in Handball, and as a result, EHF competitions are perfectly positioned to thrive over the next 10 years.”

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Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators

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Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.

Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.

AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.

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Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”

The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.

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Compliance Updates

CMA: Spreadex required to sell Sporting Index

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An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.

The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.

Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.

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Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.

After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.

The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.

The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.

Richard Feasey, the chair of the independent panel reviewing the merger, said:

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“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.

Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “

Further details are available on the SpreadEx / Sporting Index case page.

The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.

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New Slot Game Launch – Lucky Clover from PopOK Gaming!

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PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.

Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.

Try your luck with Lucky Clover today and see if fortune is on your side!

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The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.

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