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Social Chain’s GameByte has solved PS5 price gouging and resales

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4 years ago

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The gaming brand is taking a stand against console resales that have plagued the PlayStation 5 launch for retailers

  • GameByte has devised a system to ensure only its real fans can buy the PlayStation 5 from them

  • A £1 raffle ticket system will ensure that bots can’t interfere, while all ticket proceeds will go to mental health charity Safe In Our World

  • Gamers hoping to get their hands on a PS5 bundle at RRP for Christmas can sign up to GameByte’s newsletter to register their interest

Manchester-based gaming retailer and social publisher, GameByte, has devised a solution to the rampant bots that are buying up PlayStation 5 stock and reselling them for a personal profit.

They are making their PS5 stock available to their newsletter community only and have put a mechanic in place on the backend that bots can’t get around. Using GameByte’s newsletter list also adds an exclusivity barrier that will deter price gouging.

Resellers pose a huge problem for legitimate retailers every time a new console launches.

Recently Sky News reported that Very had fallen victim to price gouging at the hands of CrepChiefNotify, which bought over 1000 consoles from Very at its RRP and resold them online for a profit.

Social Chain head of gaming, Rich White, said: “The problem is that bots can check out much faster than humans, meaning real gamers miss out. It’s an issue that affects almost every retailer, yet a solution like GameByte’s hasn’t been attempted by a UK retailer before – until now.”

The process will function around a raffle competition that the brand is running.

GameByte’s newsletter subscribers can purchase a raffle ticket for £1 (limited to one per person) which will enter them into the queue for secure sales of GameByte’s PS5 stock.

Winners will be randomly selected until GameByte’s stock runs out, and those winners will be sent a private link, created just for them, where they can safely purchase their PS5.

Those who aren’t selected on the first round of the raffle will be put on the waitlist for GameByte’s next batch of PS5 stock.

The money made from the £1 raffle tickets won’t go to GameByte or its parent company Social Chain, but instead will be donated to Safe In Our World, a mental health charity for gamers for which several members of the GameByte team are ambassadors.

White, said: “We want to tackle this issue head-on without profiting from it directly. Our mechanic allows us to get PS5s into the hands of real people within the GameByte community while also giving back to a cause that our audience is happy to support.”

White added that GameByte would also be “adding a mechanic to all purchases on-site, where shoppers can choose to round-up their purchases to the nearest pound, with the excess being donated to Safe in our World.”

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CT Gaming

CT Gaming Strengthens Its Presence with New Installations in Venezuela

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17 minutes ago

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May 6, 2025

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CT Gaming continues its successful expansion in Latin America with a series of new installations across Venezuela. The company’s top products can now be found at prominent venues in Caracas, Guatire, and Puerto Ordaz. 

Following the strong performance and strategic installations across several Latin American countries, CT Gaming is reinforcing its footprint in the region. Leading gaming establishments in Venezuela are now equipped with the EZ Modulo 32/32/32 slot cabinet and the newest addition to the renowned Diamond King series – Diamond King 4. 

The multigame pack offers players a curated mix of 40 titles, blending classic favorites with innovative new games such as Zet Fruits, Clovers on Fire, and more. Notably, half of the titles are linked to the Diamond Tree Deluxe progressive jackpot, which provides players with enhanced gameplay features and the opportunity for exciting rewards. Another highlight of Diamond King 4 is the debut of the Buy Bonus feature, offering players direct access to bonus rounds and an elevated level of engagement and winning potential. 

“Introducing Diamond King 4 to Venezuela is an important step in our development strategy, as the product strongly reflects our company’s strengths. Along with the other installations accomplished earlier this year, this launch further strengthens our presence and commitment to the Latin American market,” stated Roberto Muñoz, Regional Representative at CT Gaming. 

The post CT Gaming Strengthens Its Presence with New Installations in Venezuela appeared first on Gaming and Gambling Industry in the Americas.

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SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino

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17 minutes ago

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May 6, 2025

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SYNOT Games, a leading casino content provider, has announced a new strategic collaboration with Loco Casino, marking another significant milestone in the company’s ongoing expansion across Europe. Through this partnership, a diverse portfolio of SYNOT’s dice games is now live and available to Belgian players.

This launch reinforces SYNOT Games‘ commitment to entering regulated markets exclusively and underscores the company’s focus on partnering with licensed, high-quality operators. The integration was made possible via the Peppermill aggregator platform, a long-standing and trusted partner known for its robust infrastructure and seamless delivery capabilities.

“We are proud to see our content go live with Loco Casino, a respected and fully licensed platform in Belgium,” said Martina Krajčí, CCO at SYNOT Games.

“This partnership affirms our dedication to expanding in strictly regulated jurisdictions and bringing innovative, high-quality products to discerning players. Our dice games portfolio perfectly fits the Belgian market, and we are confident it will deliver strong engagement.”

Loco Casino’s management echoed this sentiment, highlighting the value of SYNOT Games’ product quality and innovative offerings.

“SYNOT Games has a reputation for delivering engaging content and effective retention tools, which aligns perfectly with our vision for the Belgian market,” said Dylan Bonczyk, Brand Operations Manager at Loco Casino. 

“We are excited to enrich our offering with SYNOT’s unique dice games, which we believe will resonate strongly with our players.”

The launch is the latest step in SYNOT Games’ broader strategy to solidify its presence in Europe’s most prominent regulated markets. By delivering localized, premium content and working with reliable aggregation platforms like Peppermill, the company continues to build strong relationships with top-tier operators.

This partnership emphasizes SYNOT Games‘ mission to provide visually striking and technically advanced games and tools designed to enhance player retention and long-term engagement, all within the boundaries of licensed, compliant environments.

The post SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino appeared first on European Gaming Industry News.

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Baltics

BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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17 minutes ago

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May 6, 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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