

Latest News
Social Chain’s GameByte has solved PS5 price gouging and resales
The gaming brand is taking a stand against console resales that have plagued the PlayStation 5 launch for retailers
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GameByte has devised a system to ensure only its real fans can buy the PlayStation 5 from them
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A £1 raffle ticket system will ensure that bots can’t interfere, while all ticket proceeds will go to mental health charity Safe In Our World
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Gamers hoping to get their hands on a PS5 bundle at RRP for Christmas can sign up to GameByte’s newsletter to register their interest
Manchester-based gaming retailer and social publisher, GameByte, has devised a solution to the rampant bots that are buying up PlayStation 5 stock and reselling them for a personal profit.
They are making their PS5 stock available to their newsletter community only and have put a mechanic in place on the backend that bots can’t get around. Using GameByte’s newsletter list also adds an exclusivity barrier that will deter price gouging.
Resellers pose a huge problem for legitimate retailers every time a new console launches.
Recently Sky News reported that Very had fallen victim to price gouging at the hands of CrepChiefNotify, which bought over 1000 consoles from Very at its RRP and resold them online for a profit.
Social Chain head of gaming, Rich White, said: “The problem is that bots can check out much faster than humans, meaning real gamers miss out. It’s an issue that affects almost every retailer, yet a solution like GameByte’s hasn’t been attempted by a UK retailer before – until now.”
The process will function around a raffle competition that the brand is running.
GameByte’s newsletter subscribers can purchase a raffle ticket for £1 (limited to one per person) which will enter them into the queue for secure sales of GameByte’s PS5 stock.
Winners will be randomly selected until GameByte’s stock runs out, and those winners will be sent a private link, created just for them, where they can safely purchase their PS5.
Those who aren’t selected on the first round of the raffle will be put on the waitlist for GameByte’s next batch of PS5 stock.
The money made from the £1 raffle tickets won’t go to GameByte or its parent company Social Chain, but instead will be donated to Safe In Our World, a mental health charity for gamers for which several members of the GameByte team are ambassadors.
White, said: “We want to tackle this issue head-on without profiting from it directly. Our mechanic allows us to get PS5s into the hands of real people within the GameByte community while also giving back to a cause that our audience is happy to support.”
White added that GameByte would also be “adding a mechanic to all purchases on-site, where shoppers can choose to round-up their purchases to the nearest pound, with the excess being donated to Safe in our World.”
Latest News
Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer

Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr. Green, announced the appointment of Siddharth Dixit as Chief Strategy and Transformation Officer and as a member of the Group’s Executive Committee. Reporting to the CEO, Per Widerström, Siddharth will be responsible for Corporate Strategy, M&A and Business Development amongst other things.
Siddharth brings over 15 years of experience in corporate strategy, business development and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
Per Widerström, Chief Executive Officer of evoke plc, said: “We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”
Siddharth Dixit, Chief Strategy and Transformation Officer, said: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”
The post Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer appeared first on European Gaming Industry News.
Latest News
Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing

Svenska Spel Sport & Casino has appointed Robert Nygren as the new head of sales and marketing with responsibility for brands such as Stryktipset and Oddset. He most recently came from a position as marketing manager and creative director at Telenor. In his new role, Robert Nygren is part of the management team and reports directly to the CEO of Svenska Spel Sport & Casino. He took up his position on August 18, 2025.
“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward. With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth,” said Fredrik Wastensson, CEO of Svenska Spel Sport & Casino.
Robert Nygren is a civil engineer and has a background as a project manager in the advertising industry, but has worked on the client side at Telenor and If in recent years. At If he built up a Nordic in-house agency, and then moved to a position as marketing manager and creative director at Telenor. At Svenska Spel Sport & Casino he will be responsible for strong brands such as Stryktipset and Oddset.
“I have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing,” said Robert Nygren.
The post Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing appeared first on European Gaming Industry News.
Compliance Updates
Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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