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Soft2Bet levels up player conversions with Enteractive

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(Re)Activation Cloud tech innovator to have focus on Nordics 

Enteractive, the leader in player reactivation and retention for the iGaming industry, is providing its (Re)Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands including Nomini, Rabona, and Wazamba, predominantly in the Nordic market.

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.

Connecting Enteractive to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new  collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov, Head of CRM Soft2Bet, said, “We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.  The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”

Mikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services.  We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected.  With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

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Compliance Updates

Isle of Man Government Publishes Terrorist Financing National Risk Assessment

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The Isle of Man Government has published its first standalone Terrorist Financing (TF) National Risk Assessment (NRA), which is a significant step in strengthening the Island’s defences against terrorist financing and reinforces its commitment to international standards.

The TF NRA builds upon the findings of the 2015 and 2020 Money Laundering and Terrorist Financing NRAs and provides a focused analysis of the TF risks relevant to the Isle of Man as an international financial centre (IFC). It is a key component of the Island’s broader strategy to meet the Financial Action Task Force (FATF) recommendations on anti-money laundering, countering the financing of terrorism and countering the financing of proliferation (AML/CFT/CPF).

The assessment, which began in April 2024, involved contributions from 48 local experts, industry representatives, and international partners including the UK Home Office and the World Bank.

It concludes that the Isle of Man faces a medium-low overall risk of being used as a conduit for terrorist financing, with the highest risk identified in the area of transit TF — the potential for funds to pass through the Island’s financial system en route to other jurisdictions. Whilst it is notable that the overall rating remains the same as the last TF NRA, conducted in 2020, this report provides further assurance of that rating by the use of more detailed data, information and analysis.

The FATF is an inter-governmental body that sets standards and promotes effective measures for combating money laundering, terrorist financing and other related threats to the international financial system.

The FATF-style regional body for the Isle of Man is MONEYVAL, the Council of Europe Committee of Experts on the Evaluation of Anti-Money Laundering Measures and the Financing of Terrorism, based in Strasbourg, France.

The Isle of Man’s efforts in combatting financial crime will be subject to an evaluation by MONEYVAL in October next year.

The Island’s main priority is to prevent, detect and disrupt criminal activity on an international scale. If the island cannot demonstrate that it meets the standards expected, the jurisdiction could referred to the “grey-listing” process. This outcome would have a significant negative impact on the economy and damage the international reputation and the ability to do business.

Jane Poole-Wilson MHK, Minister for Justice and Home Affairs, said: “This assessment is a vital tool in our ongoing efforts to protect the Isle of Man’s financial system and uphold our international obligations. It reflects the depth of collaboration across government, regulators, and industry, and highlights both our strengths and the areas where we must continue to build capacity and awareness. We are committed to ensuring that the Island remains a secure and responsible jurisdiction.”

The publication of the TF NRA will be supported by outreach to industry to help stakeholders understand and apply the key findings. A separate NRA focused on Non-Profit Organisations (NPOs) TF is also in development and will be presented for approval in due course.

The post Isle of Man Government Publishes Terrorist Financing National Risk Assessment appeared first on European Gaming Industry News.

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Tipico Publishes 2024 ESG Report

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Tipico, Germany’s leading sports betting and online gaming provider, has released its 2024 Environmental, Social and Governance (ESG) Report. The report outlines Tipico’s measurable progress in responsible gaming, compliance, people development and environmental sustainability.

Championing Responsible Gaming

At Tipico, running a successful gaming business means having a strong focus on player protection, because this is essential for long-term business sustainability. The KPI to measure the protection of vulnerable customers considers any turnover generated by customers who would later self-exclude or be excluded before they were identified and given the protection they require. In 2024, Tipico brought this value below 1.5% of turnover, and aims to stay consistently on this low level.

Tipico also launched its first national responsible gaming TV campaign, reaching over four million viewers across sports broadcasts and social media. Also, the company continued to invest in research, and treatment programs and to publish annual scientific evaluations of its player protection concept.

Investing in People

As a responsible employer, Tipico continues to invest in its more than 2300 employees from 87 nations. The company supports the development of staff through clear career paths and robust learning initiatives. That’s why more than 15,000 training hours were delivered across the organization. Tipico focuses on fair compensation, transparent career paths and targeted leadership development – with the goal of remaining an attractive employer in a competitive market.

On Track for Carbon Neutrality by 2030

Tipico is also making measurable progress in climate protection. Germany’s leading sports betting and online gaming provider continues advancing along its roadmap to eliminate Scope 1 and 2 CO₂e emissions by 2030. Last year Tipico managed to reduce Scope 2 CO₂e emissions by 41% compared to 2023, which brings the company another step closer to its long-term ambition toward carbon neutrality.

In 2024, for the first time, Tipico also measured waste generation and increased recycling rates in the offices in Malta, Karlsruhe, and Munich, with plans to expand this initiative to other offices and Tipico shops. This initiative was part of its preparation for ISO 14001 implementation and audit, for which the company received certification in 2025.

Axel Hefer, CEO of Tipico, said: “This ESG report reflects our commitment to long-term value creation for all stakeholders, and it shows that growth and responsibility go hand in hand at Tipico. We are very proud of the progress we’ve made in 2024 – the year of the UEFA Euro.”

Christian Wurzinger, CFO of Tipico, said: “Our ESG strategy is about building a sustainable, forward-looking organization, that puts people first and sets consumer protection, integrity and our people at the core of all our operations. Our achievements in responsible gaming and the ongoing development of our teams are a strong testament to this commitment.”

The post Tipico Publishes 2024 ESG Report appeared first on European Gaming Industry News.

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JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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