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New Sports Betting Mobile App, Tipico, Now Live in New Jersey

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German Market Leader Launches Fully Compliant and Easy to Use Mobile Sportsbook Platform on iOS and Android; Debuts new U.S. Brand Campaign

Tipico, a global sportsbook operator, is excited to announce it has officially launched its new app to the state of New Jersey and is fully operational in the United States. Sports fans across the Garden State are now able to download the fast, secure and user-friendly new app to place bets across a wide variety of sports and teams.

With U.S. headquarters and operations in Hoboken, NJ, Tipico has built a new and proprietary online sportsbook tailor-made for the serious U.S. bettor and inspired by decades of experience as an international leader in the sports betting and mobile interactive gaming space. Wagering on live sport markets across the globe, with odds managed by Tipico’s in-house trading team, is now available 24/7. Additionally, to celebrate this launch Tipico will be offering a variety of attractive sign-up promotions and cash offers for consumers, which are now available in the app and on www.tipico.com/us.

“After months of getting ready for launch, we are so excited to finally announce that the app is live and to share our offerings with the New Jersey market,” said Adrian Vella, Managing Director, US Business, Tipico. “Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the U.S., users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state!”

Designed to streamline the betting process for consumers, the world-class Tipico app is a clean and user-friendly experience. Whether live betting the spread or locking in a parlay, the app allows for effortless movement throughout with a simplistic menu of options. Original odds from Tipico’s in-house oddsmakers and top-of-the-line data to inform decisions means each user has a leg up on the competition.

In addition, Tipico has debuted a new brand platform and advertising campaign for the U.S. market, showcasing the company’s commitment to treating the serious sports bettor with the respect they deserve. “For nearly two decades, Tipico has built one of the strongest and most recognizable brands in all of sports betting and online gaming,” said Keith Gormley, Head of U.S. Marketing, Tipico. “Our inaugural campaign, developed with agency Öpinionated, recognizes the deep commitment that U.S. sports bettors have for their craft, while tapping into the passion for sports that defines the Tipico brand world-wide.”

Beyond New Jersey, Tipico has exciting plans for expansion in the U.S., including its recently debuted partnership with Century Casinos, which will help the company brings its world-class sportsbook to the state of Colorado. Discussions to bring the brand to additional markets are ongoing. For more information, please visit: www.tipico.com/us.

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Esports & Cricket Data

OpticOdds Partners with Rimble to Launch Esports & Cricket Data

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OpticOdds, the leading provider of sportsbook odds infrastructure and insights, today announced a strategic partnership with Rimble, a next-generation odds and analytics provider, to bring deep esports and cricket content to the OpticOdds Copilot platform.

Through this integration, OpticOdds customers can now access Rimble’s full suite of betting content, covering over 50,000 esports matches annually, including top titles like CS2, League of Legends, Dota 2, and Valorant, as well as dynamic cricket markets with in-depth player-level statistics.

This collaboration gives operators a plug-and-play solution to offer more immersive betting experiences in two of the world’s fastest-growing betting verticals.

“This partnership represents a major leap forward for OpticOdds and for sportsbook operators looking to win in alternative sports,” said Ryan Weinstock, Chief Commercial Officer at OpticOdds. “Rimble’s data is best-in-class, fast, flexible, and proven to drive handle. By integrating it into our user-friendly Copilot interface, we’re helping operators tap into new audiences and 24/7 engagement without adding operational complexity.”

Rimble’s platform delivers pre-match and in-play betting markets, including detailed player props, Bet Builders, flash bets, and predictive models, all designed for high engagement and seamless front-end delivery. Rimble’s proprietary Bet Builder is the first of its kind in esports, allowing users to craft multi-leg bets within a single match, including performance-based props.

“Our mission at Rimble is to redefine what’s possible in alternative sports betting and this partnership with OpticOdds does exactly that,” said Shivam Shorewala, CEO of Rimble. “Together, we’re giving operators a turnkey way to offer high-margin, high-frequency betting content across esports and cricket, with the flexibility and UX operators have come to expect from OpticOdds Copilot.”

The post OpticOdds Partners with Rimble to Launch Esports & Cricket Data appeared first on Gaming and Gambling Industry in the Americas.

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888 to launch in Netherlands with strategic partnership between evoke and ComeOn Group

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Leading igaming operators ComeOn Group and evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, are pleased to announce a strategic partnership to bring the 888 brand to the regulated Dutch market.

evoke has selected ComeOn Group to operate the 888 brand in the Netherlands. The partnership will see ComeOn Group operate 888.nl under a local Dutch license, leveraging its proprietary casino and sportsbook platform to deliver a world-class gaming experience to the Dutch audience.

Players can look forward to a wide range of slots, exclusive games, leading sportsbook odds and an immersive selection of live casino tables, ensuring a premium and diverse gaming experience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “evoke is one of the biggest betting and gaming companies in our industry, and we are honoured to be entrusted with the operation of 888, one of the most iconic consumer brands in gaming. Our proprietary technology, strong market expertise, and commitment to responsible gaming will ensure that Dutch players enjoy a best-in-class experience with the 888 brand.”

Davide Marchisio, Director of Corporate Development at evoke, said: “888 is an incredibly strong global brand, and partnering with a world-class operator gives us the opportunity to provide the amazing 888 experience to our Dutch fans. We are excited about launching 888 to Dutch customers and further expanding into regulated markets with a high-impact, low-capital partnership aligned to evoke’s strategy. The partnership highlights ComeOn Group’s commitment to expanding its presence in key regulated markets alongside the recognised and trusted brand 888, while reinforcing 888’s position as a premier gaming brand globally.”

The post 888 to launch in Netherlands with strategic partnership between evoke and ComeOn Group appeared first on European Gaming Industry News.

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Dreidel

Getting to know Dreidel

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We sit down with Rafael Levy, Chief Growth Officer at Dreidel, to learn more about how the rising start slot machine manufacturer from Mexico is taking the market by storm.

 

For those who haven’t heard of Dreidel, who are you, and what products do you offer to the industry?

We are a proudly Mexican company that’s been designing and producing land-based slots since early 2020. Recently, we’ve expanded our offering into the online space for the first time. From day one, our mission has been to bring innovation and quality to the land-based gaming market in Mexico, and we’ve done this by making sure we have a deep understanding of player and operator needs through the hands-on experience of our team and constant iteration and improvement of our products. What sets us apart – indeed, I’d say it’s our superpower – is the highly experienced team we have built at Dreidel, with everyone having worked directly in the field. This has allowed us to learn not only from the successes we have enjoyed but also from the challenges we have faced and overcome along the way.

 

Can you describe your approach to slot development?

Rather than develop products in isolation, we take a meticulous and practical approach to understanding the dynamics of the market we are in, especially when it comes to what the player expects from a slot game. By doing this, we’ve been able to put innovation at the foundation of our approach to development, which in turn allows us to consistently evolve our games and cabinets so they deliver fresh, engaging and differentiated experiences that hit the mark with players. Ultimately, our products for both land-based and online are born out of real-world insight and combine quality with creativity to ensure we not only meet but exceed player expectations. Because we are a young company, we’ve been able to use and leverage the latest technologies, and this has helped us deliver a superior product and ultimately build massive momentum behind the business.

 

Just how important is it to read the market and understand what players and operators are looking for?

It’s very important, and that’s why it’s a fundamental pillar at Dreidel. We have developed a process that allows us to read the market with precision and agility, and then easily feed that insight into our development cycle. We know that we operate in a highly dynamic environment where player preferences can shift quickly, driven by trends, global influences and evolving technologies. This is why we invest so heavily in continuous market research and pay close attention to player and operator feedback, as this enables us to act fast, adapt effectively and launch innovative products that stand out and gain traction from day one.

 

You mentioned your team as being critical to the early success you have achieved. Who are the key people behind the business?

Dreidel was formed as a joint initiative by a group of entrepreneurs with extensive operational experience in the gaming industry. This includes Isaac Shemaria and Moisés Shemaria, who came up with the initial idea for the business. Since our launch in 2020, we have grown with a structure that balances an ambitious strategic vision with strong on-the-ground execution. Today, the company is led by José Shemaria and Rafael Levy, and has a highly skilled multidisciplinary team driving key areas of the business.

The direction of the project is led by a collaborative leadership group that ensures every decision is aligned with our long-term goals. This synergy allows us to maintain a strong commercial focus, efficient operations, and sound financial planning, all aimed at meeting the evolving needs of the market. It’s worth highlighting our technology and innovation team, which plays a vital role in developing unique gaming experiences, turning ideas into functional products that resonate with both operators and players. This is complemented by the daily work of our developers, technicians, operators and commercial staff, who bring deep industry knowledge to ensure our products reach the market with both impact and quality.

We firmly believe that our true value lies in the strength of our collective talent. Every area and every person play a key role in turning ideas into reality. This integration of strategy, creativity, execution, and consumer insight is what has shaped our growth and continues to drive our success in such a competitive industry.

 

You’ve quickly established Dreidel as a leading slot machine manufacturer in Mexico. How did you do this, and what sets your product apart?

The market-leading position we have achieved is the result of a long, challenging yet rewarding journey. It’s been a step-by-step process, marked by both setbacks and incredible achievements, all of which have shaped us into the company that we are today. What sets us apart from other suppliers? I’d say it’s our ability to deeply understand and analyse what players want and enjoy. We don’t create generic products, we listen to the end user, study their behaviour, preferences, and playing habits, and design games that resonate with them on a personal level.

We focus on meeting the unique demands of the gaming sector, tailoring our offerings for each market we target. Mexico is our primary market, but we are making moves into other LatAm markets and North America, too. Our goal is to deliver games that are not only innovative in terms of technology and design but also captivating for the player, grabbing their attention from the very first spin to the last.

Today, we offer Class III products that are ranked among the top performers in the Mexican market. That leading position is the result of a clear vision, a player-focused approach and a passionate team committed to creating experiences that truly stand out.

 

What makes the land-based slot market so difficult to crack?

The land-based slot machine market is one of the most complex and demanding areas within the gaming industry, mainly due to the high barriers to entry, both technological and regulatory. It’s not enough to have a good idea; you need a product that is technically solid, commercially viable and fully compliant with strict industry standards.

One of our biggest challenges was developing the right product, one that would truly succeed in the market. This required significant investment in research, development, certifications and continuous testing. We also faced the challenge of competing against well-established brands, which pushed us to stand out not just through innovation, but through product quality and a deep understanding of the player.

We overcame these challenges by being patient, strategic and consistent. We had to earn the trust of operators and players one step at a time, proving that our products meet the highest standards while also delivering unique experiences that resonate with end users. It’s been a journey of perseverance, but one with highly rewarding results.

 

What is your top-performing game, and what made it so popular?

Our top-performing game is Imperial Ascension, a Class III title that stands out for its innovation and its ability to truly engage players. It’s more than just a slot game—it’s an immersive experience that captures attention through its functionality, visual appeal and the excitement it creates.

What has made Imperial Ascension such a success is its unique touch: it offers high rewards and a strong element of mystery that keeps players engaged throughout their session. The game continuously surprises players with multiple progressive jackpots embedded within the gameplay, which not only increases anticipation but also significantly boosts the potential for big wins. This combination of innovation, excitement and rewarding mechanics has made it one of our standout titles.

 

You also have a portfolio of online slots. What are your plans for the online segment, and what opportunities have you identified?

The online segment represents a completely different universe for Dreidel, with its own dynamics, audience profiles and player behaviours. That’s why we’ve developed a dedicated approach for this channel, with a specialised team that understands the nuances of the digital player experience.

Our online strategy is not about replicating the land-based model but rather adapting to new consumption habits by leveraging the advantages of technology and the accessibility of online platforms. We’ve identified significant growth opportunities in this segment, particularly driven by the increasing demand for digital entertainment, flexible formats and the ability to reach a much broader audience.

We are currently in a phase of deep market analysis and building a solid, tailored offering. Our goal is to deliver innovative, responsible and engaging experiences for online users. The online segment is a key path for our future expansion, both within Mexico and internationally.

 

You mention international markets. What are your plans to take Dreidel beyond Mexico?

This is the perfect time for international expansion and particularly into the United States because it’s the largest and most dynamic market in the gaming industry. It offers tremendous growth opportunities, a highly diverse base of end users, and presents many exciting challenges that we are fully prepared to take on.

The variety in player preferences within the US market pushes us to continue innovating and refining our approach. Our focus is on adapting to that diversity by delivering customised products that offer unique and engaging experiences.

The United States is one of our main strategic priorities, as we see the potential for exponential growth in that region. We’re confident that this is the natural next step for Dreidel and that we have the strength, creativity and vision to compete successfully on an international scale. Of course, we are also looking at other markets within Latin America and to replicate the success we have enjoyed in Mexico in the jurisdictions we chose to enter.

The post Getting to know Dreidel appeared first on Gaming and Gambling Industry in the Americas.

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