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Authentic Gaming makes Lithuania debut with TOPsport

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Live roulette specialist partners with the country’s most popular betting brand as it continues to deploy its international expansion plan

Live roulette specialist, Authentic Gaming, has entered the recently regulated Lithuanian market for the very first time after partnering with tier one gambling operator, TOPsport.

Under the deal, players at TOPsport will be able to access Authentic Gaming’s engaging and entertaining live roulette products streamed from the provider’s state of the art ARENA Studio.

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This includes Blaze Roulette, 24/7 Roulette and Grand Roulette plus the provider’s latest premium table series, the Las Vegas Collection, which includes Nightclub Roulette and Viva Las Vegas Roulette.

These games aim to bring the fun and frivolity of Las Vegas to life, capturing the bright lights and neon signs of the infamous strip and combining it with the convenience of online play.

TOPsport is the largest sports betting brand in Lithuania. It launched in 2001 when it became the country’s first registered betting company.

Since then, TOPsport has led the way by becoming the first operator to launch online in 2005 and then to offer mobile betting in 2011, making it the true market leader.

Authentic Gaming’s partnership with TOPsport furthers its strategy to work with the biggest operators in regulated markets around the world.

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Magdalena Podhorska-Okolow, CCO of Authentic Gaming, said: “Lithuania is a new market for Authentic Gaming but one where we see huge potential for live roulette and our products in particular.

“TOPsport is the right partner to enter the market with as it has built an incredible reputation over the years for providing the absolute best retail, online and mobile betting experience.

“The addition of our live roulette games allows TOPsport to stand out from its rivals and further establish itself as the number one betting brand in the country.”

Gintaras Staniulis, CEO at TOPsport, said: “From day one we have been the market leader in Lithuania and partnering with Authentic Gaming is yet another way we are offering our players more.

“Live casino provides a truly authentic experience but with the convenience of playing online and Authentic Gaming’s live roulette titles are among the best of the best.

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“We believe they will be a big hit with our players and look forward to a long and successful partnership with our new friends at Authentic Gaming.”

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Baltics

Lithuania to Ban Gambling Ads

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The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.

The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.

Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.

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Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.

For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.

The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.

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iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud

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iDenfy, an AI-powered identity verification, compliance and fraud prevention solutions provider, has partnered with Confindo, a leading provider of IT solutions specialising in customer relationship management (CRM) tools for group companies and external partners. This collaboration will help Confindo manage third-party risks and ensure proper fraud and breach prevention while building a seamless and secure verification experience.

The rise in digital transactions has made robust security measures more critical than ever. With security challenges like forged documents and synthetic identities, particularly in the financial and lending sectors, companies increasingly seek advanced solutions to protect their customers. Spending on information security and risk management products and services is expected to grow by 14.3% this year, reaching more than $215 billion. However, many companies operating in the financial sector see fraud as a top priority on the list, where even a single breach can have significant legal and reputational consequences.

Confindo, a dominant player in the consumer lending market since 2018, recognised the importance of securing its platforms against potential threats. Brands under the “Confindo” name, like Lenders, Bancovo, Comparar Prestamos mainly serve as intermediaries for consumer lending services. Consequently, the business is best known for representing over 20 banks and creditors in Lithuania and processing more than 10,000 inquiries monthly. As the business experienced a high volume of requests and new registrations, it required a new trusted Know Your Customer (KYC) vendor to help safeguard its operations, especially in this expansion stage across Europe.

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According to Confindo, its recent operations in Latvia and upcoming launches in two new markets also showed a need for extra automation measures in its customer onboarding process. Before partnering with iDenfy, the IT and financial service provider aimed to build a conversion-optimised verification workflow that could remove the hassle around the application onboarding process. Among several identity verification providers, Confindo selected iDenfy for its reliable and efficient identification verification solution. The new software, already trusted by other platforms under Confindo’s management, stood out for its smooth integration with existing systems and provided a comprehensive global document base for more efficient scaling into new markets.

iDenfy’s ID verification solution is designed to automatically recognise, verify and extract information from over 3000 identity documents across 200 countries and territories. This comprehensive approach helps Confindo ensure that all possible safety measures are in place to prevent fraudulent loans, a key concern in the rapidly growing consumer lending sector.

It is worth mentioning that iDenfy is ranked as the top 1 identity verification solution in customer satisfaction on G2, boasting an average of 4.9 stars and over 70 reviews in 2024. This recognition underscores iDenfy’s commitment to providing high-quality, reliable services and prioritizes online user identification security.

“We chose iDenfy because their solution is not only trusted and tested but also perfectly aligns with our commitment to ensuring the highest level of security for our customers,” said Eitautas Bartuškevičius, CEO of Confindo.

Domantas Ciulde, CEO of iDenfy, said: “We’re thrilled to collaborate with Confindo in their mission to enhance security within the consumer lending space. By integrating our ID verification solution, we’re helping them create a safer, more reliable platform for their users across multiple countries.”

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The post iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud appeared first on European Gaming Industry News.

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BGaming launches in Lithuania with Uniclub

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Popular iGaming content provider BGaming has made its debut in Lithuania in partnership with casino and sports betting platform Uniclub.

As part of the agreement, Uniclub will add BGaming’s wide ranging portfolio including popular Dice Million, Merge Up and Wild Chicago titles to its line-up of more than 2,000 games.

Uniclub has a rich heritage in the Lithuanian market, opening its first slot machine hall in 2004. Its owner UAB Unigames also runs iGaming website Uniclub.it, which offers slots, live casino and sports betting. UAB Unigames has sponsored Lithuanian basketball team BC Juventus, also known as Uniclub Casino Juventus, since 2021.

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This deal builds on notable success in Eastern Europe for BGaming, after it launched in Bulgaria in July and strengthened its presence in Serbia and Romania through the first half of this year.

Olga Levshina, CCO at BGaming, said: “We are thrilled to partner with Uniclub as we continue to expand across regulated European markets. The Uniclub brand is a prominent player in the Lithuanian entertainment space, with more than 20 years in the casino and sports betting arena.

“We look forward to bringing our games to their players’ screens and fostering a strong working partnership.”

Martynas Matulevicius, CEO at Uniclub, said: “We are delighted to add BGaming’s vibrant content to our platform. We strive to continue delivering the best possible gaming experience to our players and with the studio’s memorable titles, we are delivering on this promise.

“Our customers can enjoy further additions as BGaming releases its sizzling summer line-up.”

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The post BGaming launches in Lithuania with Uniclub appeared first on European Gaming Industry News.

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